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    1. The gifter. 35 to 55, buying for someone who loves the game.No one remembers who gave them a thirty-dollar ball. The player. 16 to 30, replaces a ball every one to two years. The tastemaker. Buys objects for how they are made. The coach and lover of the game. The most credible voice.

      I like this, but we need to illustrate the buyers along with projections of total opportunity to sell into.

    2. PerformanceMeaningScale CyclingTrek, SpecializedSells speedRaphaThe romantic amateurSold to the Walton family for £200 million in 2017 RunningNike, HokaSells paceTracksmithThe committed amateurPrivate; about $25 million a year by outside estimates GolfTitleist, CallawaySells distanceMalbonGolf without the clubApproaching $100 million a year SoccerNike, AdidasSells the prosOpenThe American soccer believerThe largest sport on earth The sport-adjacent meaning aisle. Rapha: Cyclingnews, 2017. Tracksmith: ECDB estimate, 2025. Malbon: Shop Eat Surf Outdoor, 2025.

      this is already touched on above. this is a good illustration though. so we need to figure out where this lives in deck. To discuss.

    3. Each horizon opens the next. A craft ball that sells earns the right to be the brand of the craft ball, known across the game: that is Horizon 2. A brand known across the game earns the right to become the American soccer brand, the meaning brand, in game-adjacent wear, performance and casual, and in boots: that is Horizon 3. This raise is for Horizon 1 only. The company is being built for Horizon 3.

      don't need this. already obvious

    4. Establish the entire ball line. The Field, Heritage and Makers Series, all three on sale within the year. Tell the story. Trusted people, on camera, saying what the ball is. Coaches and soccer creators show it up close to the people who already listen to them. Prove the demand. The evidence that people buy the ball when they are told what it is.

      Make this more pronounced at "Horizon 1: Plan to Execution"

    5. Every brand that came to stand for something larger than what it sold started with one object, made better than anyone else's, adopted by the people who use it hardest. The trust was earned on the object first. Everything else was built on it. Hayworth is three quarters of the way through Horizon 1. The hardest part is done: the ball is built, 152 prototypes deep, made by hand at Good Stitch in Monguí, and already on a major best-balls list. What remains in Horizon 1 is proving demand. This raise funds that proof, in three moves.

      Too many words again. No one will read. you already paint paragraph 1 by showing this prior in deck. Don't need second paragraph to explain. Already discussed previously.

    6. A new category: the craft soccer ball. Hand-stitching a ball is a craft the industry is abandoning fast. Five years ago it was 80 to 90 percent of what Sialkot, Pakistan made; today it is about 20 percent, and the makers there expect it to leave mainstream production within a decade. A machine finishes 50 to 70 balls a day. A hand stitcher finishes two or three. Monguí, which has made balls for more than ninety years, held on to the handmade craft. Hayworth is built on the people who never stopped, and it pays them properly for it. In every category where a factory took over, a craft tier has since grown beside it. Beer had Budweiser. It got Sierra Nevada. Cast iron had Lodge. It got Field Company. Ice cream had Breyers. It got Ben & Jerry’s. Soccer has only ever had Budweiser, Lodge, and Breyers. Hayworth is its Sierra Nevada. The workshop, Monguí. Tizne Films. · · · Nobody needs to buy a craft soccer ball. So why would anyone pay $135 for one when a $30 ball plays the same game? They already do it in every other aisle: a Field Company skillet costs six times a Lodge, a Sierra Nevada about a third more than a Budweiser, a pint of Ben & Jerry’s about twice a Breyers. For the same reason anyone buys a craft anything: a handmade object is understood to carry its maker’s care, so people value it more, pay more for it, and choose it first when the gift is for someone they love. Visible hours of work read as quality. A named place and a real history are believed where a logo is not. A factory cannot make any of that, because the factory is the thing it is not. That is the moat. Fuchs, Schreier and Van Osselaer, Journal of Marketing, 2015. Kruger and others, Journal of Experimental Social Psychology, 2004. Beverland, Journal of Management Studies, 2005.

      Great Image.

      too many words, no one will read this in a pitch deck. Simply lay out the history/decline of hand stitched balls. Show a graph showing decline in it over last decade or so.

      I think you can keep paragraph two about Mongui, but make it even tighter and less words.

      Move the third paragraph to above where you talk about Rapha and other sport comps. You can talk sport and other industries in general there

    7. Cycling has Rapha. Running has Tracksmith. Golf has Malbon. Every sport has a brand that sells what the game means instead of what it measures. And every sport has an object the player becomes one with: the bike, the shoe, the putter, the glove. Soccer is the largest sport on earth, and no brand sells what it means, because the object it would draw that meaning from lost it. The craft was abandoned to machines. The people who still make the ball by hand were long forgotten. The player was taught to treat it as a throwaway. And now the most important part of the game, the only thing you need to play it, is the most neglected piece of the game.

      Too many words. Need to turn this into a simple to read illustration or graph showing other sports comparables

    8. $150,000At close. Pays for the first year. $75,000Committed at close. Assessed at the end of year one against the three cases in the plan.

      $150k-$200k today, second half at end of year 1