The gifter. 35 to 55, buying for someone who loves the game.No one remembers who gave them a thirty-dollar ball. The player. 16 to 30, replaces a ball every one to two years. The tastemaker. Buys objects for how they are made. The coach and lover of the game. The most credible voice.
I like this, but we need to illustrate the buyers along with projections of total opportunity to sell into.