Important information is presented in smaller, light grey text, on a white background. This could cause it to be more challenging to read for individuals who have low vision. This could possibly be a strategic purchasing tactic but in regards the principle of Perceivable, text should stand out from its background.

Allows users to see more information regarding the offer without overloading the home page. It ensures that the content remains structured while customers can select if and when they want more clarity.

In the Help section, Sephora offers a well labeled “Customer Service” link. This will help users access support when they have any questions or problems while using the site. Having this, easily accessible link makes it easier for users to navigate on the website without getting confused.

Sephora's promotion is very clear about how long it is available and also has a specified time period for when it ends. If you can give information on the page itself, you will eliminate the confusion and make the information more understandable.

When users hover over “Makeup,” it displays various categories and brands of makeup available at Sephora. This will enable users to easily click on additional options without having to open multiple pages. This is an effective method of moving around and locating the products in one space.

Good Practice: Understandable Pizza Pizza clearly explains what information the user needs to provide before continuing. The heading contains a question, and a brief explanation of why the address is required. This is clear and easy for users to follow.