and methods that have emerged to grapple with (and, often, capitalize on) the massive amounts of data generated by and through our interactions with connected devices
This reminds me a lot of when I learned about social media algorithms and how much the capitalize off our interactions with them. For example, Tiktok has a very precise algorithm and very often shows you videos that match your current moo or situation. This drives users to come back and Tiktok then generates a lot more revenue through this.