Paul Billingham and Tom Parr. Enforcing social norms: The morality of public shaming. European J of Philosophy, 28(4):997–1016, December 2020. URL: https://onlinelibrary.wiley.com/doi/10.1111/ejop.12543 (visited on 2023-12-10), doi:10.1111/ejop.12543.
I find its framework interesting — they don’t just dismiss shaming out of hand, but carefully analyze when and how it might be morally justified. Their conditions (like proportionality, necessity, respect for privacy, non-abusiveness, and reintegration) seem really well suited to thinking about social media shaming.