However, studies show that designers struggle regarding how to design the context that embodies the experience of users.
I find this interesting but not uncommon. When I see this I think about instructional designers at the higher institution where I work at don't know anything about the LTI tools that can be embedded into their courses. Faculty tend to rely on them to understand their experience of LTI tools when supporting them for instructional design needs but the majority of the time they can't. I wonder if this will in the future change how LXD and ID is conducted.