This behavior is unethical or unkind because it involves deriving pleasure from the difficulties experienced by others. In social media and online environments, public shaming may be used by some as a source of entertainment or satisfaction, believing that posting negative comments or mocking others in a seemingly safe, anonymous setting is harmless. However, this behavior can have severe negative impacts on the individuals being shamed, including psychological stress, social exclusion, and damage to personal reputation. The attitude of schadenfreude overlooks these consequences, focusing instead on the personal gratification derived from others' misfortune.