When persuasion is well-meaning, we might call iteducation. When it is manipulative, it might be called mind control
I think that even when persuasion is well-meaning it can also be see as manipulative. for example trying to get someone to quit smoking although it is for the smokers benefit and is usually accompanied with educational material you are also manipulating that person into thinking the same way your are and in the end trying to get the smoker to do what you want them to do regardless of how or why the smoker feels the way they do about smoking.