Understanding how interaction effect's function is an essential part of studying persuasion. This is simply because it allows a better understanding for researchers to develop an identification connecting the diverse ways that factors work together in order to influence perceptions and attitudes. The effectiveness of a message can and will depend on both what is being said, as well as the sources credibility. This is important because it requires more in-depth critical thinking on how multiple variables can influence outcomes and requires people to look beyond the idea of this caused that. This concept reminds me of the Elaboration Likelihood Model because it states that the core of a message as well as the credibility of the messages sources influences how interested an individual is going to be in it and will ultimately determine if they dismiss it or accept it and dive in to participate; However, there is a difference between the two. The Elaboration Likelihood Model targets the cognitive processes involved, separating between the central and peripheral routes of processing, whilst on the contrary, the idea of interaction effects talks about how diverse independent variables interact to influence the outcome of an experiment.

Understanding how interaction effect's function is an essential part of studying persuasion. This is simply because it allows a better understanding for researchers to develop an identification connecting the diverse ways that factors work together in order to influence perceptions and attitudes. The effectiveness of a message can and will depend on both what is being said, as well as the sources credibility. This is important because it requires more in-depth critical thinking on how multiple variables can influence outcomes and requires people to look beyond the idea of this caused that. This concept reminds me of the Elaboration Likelihood Model because it states that the core of a message as well as the credibility of the messages sources influences how interested an individual is going to be in it and will ultimately determine if they dismiss it or accept it and dive in to participate; However, there is a difference between the two. The Elaboration Likelihood Model targets the cognitive processes involved, separating between the central and peripheral routes of processing, whilst on the contrary, the idea of interaction effects talks about how diverse independent variables interact to influence the outcome of an experiment.

Understanding how interaction effect's function is an essential part of studying persuasion. This is simply because it allows a better understanding for researchers to develop an identification connecting the diverse ways that factors work together in order to influence perceptions and attitudes. The effectiveness of a message can and will depend on both what is being said, as well as the sources credibility. This is important because it requires more in-depth critical thinking on how multiple variables can influence outcomes and requires people to look beyond the idea of this caused that. This concept reminds me of the Elaboration Likelihood Model because it states that the core of a message as well as the credibility of the messages sources influences how interested an individual is going to be in it and will ultimately determine if they dismiss it or accept it and dive in to participate; However, there is a difference between the two. The Elaboration Likelihood Model targets the cognitive processes involved, separating between the central and peripheral routes of processing, whilst on the contrary, the idea of interaction effects talks about how diverse independent variables interact to influence the outcome of an experiment.