social influence is not just something people do to affect others, but something that can be bought, sold, or traded like a product.

Incentivize means to motivate or encourage someone to take a specific action by offering a reward or benefit.

we as viewers don't always see what infleuncers do to us and when they are sponsered etc, there should be guidlines for this, like #ad. even if an influencer is not sponsered, they should think about what their content can do to the viewer

The phrase implies that brands and marketers should move beyond mere operational efficiency and focus on creativity that aligns with their core values.

The term suggests that people are expected to treat their lives as a kind of business, constantly striving for self-optimization in areas such as health, appearance, relationships, and finances.

Reality television has significantly influenced how welfare is understood and handled in the United States, shaping people's ideas about it and how it works in practice

Scholars of governmentality focus on more than just formal government institutions. They also study the everyday ways people are encouraged to think about, manage, and organize their own lives. These actions are seen as part of what it means to be a responsible citizen.

how people guide their own behavior—and influence others’ actions—toward specific goals or purposes.