insult
It seems that Steve Jobs had really thought through what his plan was and combatted the negative connotation very thoroughly. His engineering background really helped him make his point and back it up with facts and future strategies to implement.
More problematic are practices such as false claims of store closings, which are unlawful but rarely the target of enforcement actions. At the other extreme are bait-and-switch car ads such as the one by a Ford dealership in Cleveland that was the target of
It's really surprising to hear that stores can make such false claims. I've encountered a few stores closing and having big closeouts and they did in fact close. I wonder what the repercussions would be if a store is caught with false claiming to close down and how it would affect the customer base.