Polyethylene terephthalate (PET) is the clear plastic resin commonly used to make beverage bottles and food containers. Though made from hydrocarbons — naturally occurring compounds sourced from non-renewable resources, primarily oil — if left to break down outside, PET can take hundreds of years to degrade. But because PET is of the polyester family it can be easily recycled into new bottles or other consumer products such as clothing and carpeting. As the world’s second largest consumer of PET bottles and the biggest consumer of Coca Cola products, (which increasingly includes bottled water), the average Mexican citizen drinks and discards two bottles per day. That equals nearly six kilograms of PET bottles per capita annually, contributing to a yearly national total of about 750,000 tons of PET. A recent survey found that, for the typical Mexican household, sodas constitute the third largest expense, after tortillas and milk.

Research indicates that nearly half of the plastic that flows into the world’s oceans each year — an estimated 8 million metric tons — escapes from waste streams in just five fast-growing economies in Asia. The extent of plastic pollution in Indonesia, one of the five targeted countries where around 130,000 tons of plastic and solid waste are produced every day, was recently highlighted in a short video posted on YouTube by British diver Rich Horner. The video, which was filmed at Manta Point, a mere 20 km away from Bali, shows a submerged Horner surrounded by innumerable plastic bags, bottles, cups, sachets, straws and other items, which appear to drastically outnumber the fish and other marine life in the area. “Solving the problem of ocean-bound plastics will require significant investment and partnership from brands and supply chain leaders. Partnership with our coalition of companies who have operations in these markets and with PEMSEA, a regional intergovernmental body with local knowledge and experience in SE Asia will help us bring in additional investors, understand the local market and supply chain dynamics and develop an investment strategy that unlocks the key bottlenecks holding back the recycling system in SE Asia and India,” said Rob Kaplan, Managing Director of Closed Loop Partners.

Just 34% of waste in the US is recycled, placing it well behind other developed countries such as Switzerland, which recycles more than 50% of its waste. Outdated facilities and technologies are partly to blame, as is a lack of access to something as simple as a recycling bin in many parts of the country. The Closed Loop Fund (CLF), created last year by some of America’s most well-known consumer brands, is providing zero and low-interest loans to US cities and recycling companies to improve recycling infrastructure. The fund plans to put $100m (£66m) towards recycling initiatives by 2020 and this week announced the first three projects to receive funding.

When we all come together through concerted, collective action, we can make a meaningful, lasting difference. That must be the mindset we all take. The guiding principle by which we all operate.Because by the time you’ve read this far, an estimated 40,000 plastic bottles have already made their way into our oceans.Together, we can reduce that number. Together, we might be able to make it zero. It will require hard work, dedication, and investment from many players, but I’m certain that the payoff for our planet, our communities, and our business will be well worth the price.

For starters, Coca-Cola plans to make all its packaging recyclable by 2025. In most places around the world, including Canada, about 99 per cent of Coca-Cola’s packaging is already recyclable, and Coca-Cola is working with its partners and suppliers to find solutions for the remaining 1 per cent. But for the plan to work, Coca-Cola must help communities get the packaging back into the system and ensure the materials are reused to make new bottles or other products. Coca-Cola itself aims to make 50 per cent of its packaging from recycled content by 2030.

If Coca-Cola wants to keep its promise, it needs to help fix recycling systems in the communities it serves.

The studio was the ultimate Gorillaz fan experience, allowing them to step inside the iconic Kong Studio and be part of the Gorillaz world surrounded by recognisable memorabilia. Using the power generated by E.ON solar PV panels, the Kong Studios activation came to life at night when it hosted a recording by up and coming local talent, streamed live on facebook.

Leveraging its position as one of Europe’s leading energy providers and marking its recent entrance into the UK’s solar market, E.ON has teamed up with virtual music band, Gorillaz, to launch a new solar-powered music studio that aims to offer a sustainable creative space for collaborative music projects.

E.ON launches new marketing strategy in bid to become purpose-led brand

This Spot Featuring Gorillaz Is Like a Burning Man for Toys Ad Promoting Eon Solar Energy Depicts an Epic Desert Party

We Got the Power becomes a film full of quirks, laugh-out-loud scenes and immaculate in-scene filming that sure makes us wish we could throw equally groovy shapes on the dancefloor - we see you, flawless spinning dolls and booty-shaking bear.

As one of the big six energy companies, E.ON faces the challenge of marketing its business and brand in a category that many consumers are at best ambivalent about and at worst actively dislike.