50m+ reached through Thunderclap launch Fans queued for over two hours to experience the solar studio 20,000+ fans tuned in to view our collaborators record their track on Facebook Live 20,000 unique views and counting on the Guardian online who wrote a feature about the experience

Whilst it’s important, it’s not enough that individuals simply recycle more, as the big drinks companies claim. Without drastic action from the industry itself as well, we won’t succeed halting the flow of plastic into the oceans. These companies spend millions promoting themselves as eco-conscious, but we’ve revealed that Coca-Cola sells over 100 billion single-use plastic bottles every year. That means if Coke do take credible action to reduce their plastic footprint and embrace refillable packaging, that can make a massive difference to our oceans. They’ve done it before to tackle climate change, through reducing their carbon footprint. Coca-Cola used its influence across the soft drinks sector and its global supply chain to boost momentum for phasing out highly polluting greenhouse gases from its cooling units. Now it needs to do the same for its plastic footprint.

"European industry has already clearly committed to more sustainable plastics with the pledges that they have submitted to the Commission. Business understands this is an opportunity to innovate and to become global frontrunners in new technology and materials, in line with circular economy logic,” said Vice-President Jyrki Katainen, responsible for Jobs, Growth, Investment and Competitiveness. “The platform will encourage cooperation and dialogue between market operators, both on the supply and the demand side, so that we can together build a well-functioning market for recycled plastics." The Circular Plastics Alliance will be a high-level, multi-stakeholder platform gathering key industry stakeholders covering the full plastics value chain — from waste collectors to recyclers and primary producers to converters, brand owners and retailers — with particular emphasis on the packaging, construction and automotive sectors.

Corporate action to tackle the mounting problem of ocean plastics is on the rise with new commitments and cross-industry initiatives cropping up regularly. Kimberly-Clark, The Coca-Cola Company and The Dow Chemical Company are the latest to double down on their efforts to drive impact, joining Closed Loop Partners’ Closed Loop Ocean initiative, which seeks to develop a new funding mechanism to prevent plastic from leaking into the world’s oceans. Partnerships in Environmental Management for the Seas of East Asia (PEMSEA) has also signed onto the initiative, becoming the first intergovernmental organization to participate in Closed Loop Ocean’s efforts.

Research indicates that nearly half of the plastic that flows into the world’s oceans each year — an estimated 8 million metric tons — escapes from waste streams in just five fast-growing economies in Asia. The extent of plastic pollution in Indonesia, one of the five targeted countries where around 130,000 tons of plastic and solid waste are produced every day, was recently highlighted in a short video posted on YouTube by British diver Rich Horner. The video, which was filmed at Manta Point, a mere 20 km away from Bali, shows a submerged Horner surrounded by innumerable plastic bags, bottles, cups, sachets, straws and other items, which appear to drastically outnumber the fish and other marine life in the area. “Solving the problem of ocean-bound plastics will require significant investment and partnership from brands and supply chain leaders. Partnership with our coalition of companies who have operations in these markets and with PEMSEA, a regional intergovernmental body with local knowledge and experience in SE Asia will help us bring in additional investors, understand the local market and supply chain dynamics and develop an investment strategy that unlocks the key bottlenecks holding back the recycling system in SE Asia and India,” said Rob Kaplan, Managing Director of Closed Loop Partners.

Miguel Angel Rabago Vite, chairman of Petstar, said, "In order to fulfill our goal to incorporate as much recycled material in packaging our drinks, we now take this step that Petstar double its recycling capacity to process an additional 60,000 tons of PET per year, equivalent to 200 million bottles, and turn them to cleanly and efficiently recycled PET resin food grade to make new bottles. This expansion project represents an investment of $ 34 million and will create 500 direct jobs and 6,000 indirect jobs.”

Closed Loop Fund is a $100 million social impact fund that is working to increase the recycling of products and packaging. Its investors are some of the world's leading retail and consumer goods companies including 3M, Coca Cola, Colgate Palmolive, Dr. Pepper Snapple Group, Keurig Green Mountain, Johnson & Johnson, Nestle Waters North America, Pepsico, Procter & Gamble, Unilever, and Walmart Foundation

Coca-Cola Beverages South Africa is partnering with a number of NGOs, local municipalities, regional government departments, as well as the South African Police Services in areas to mobilise communities to take part in the clean-up. CCBSA also includes schools that are involved in the Schools Recycling Programme to join in the initiative. The International Coastal Cleanup on 15 September was started over 30 years ago by Ocean Conservancy and has since mobilised millions of people to participate in the world's largest volunteer effort to help clean our oceans and waterways. Since 1995, The Coca-Cola Company has sponsored the International Coastal Cleanup and Ocean Conservancy through educational outreach, community engagement, research, industry collaborations, marketing and more. Last year, Plastics SA co-ordinated over 400 cleanups nationwide during Clean-up and Recycle Week with over 16000 volunteers. Last year, the South African plastic industry recycled a record 2.15 billion PET plastic bottles. The country has seen an increase in PET recycling from single digits in 2000 to 65% in 2017, close to European rates and rates that exceed United States recycling by more than 20%. This has created 64 000 income-generating opportunities for waste pickers, collectors and recyclers. The 93 235 tonnes of collected PET also saved 578 000m3 of landfill space and 139 000 tonnes of carbon. More than 10 years ago, Coca-Cola South Africa funded and co-created the PET Recycling Company (PETCO). PETCO is an industry body that promotes and regulates the recycling of PET material after initial use and has partnered with recyclers to create new products made from disposed PET material. As part of PETCO’s efforts to support Clean-Up and Recycle Week SA 2018 in partnership with Plastics SA, the organisation will be cleaning up Robben Island on Friday 14 September 2018.

Despite tough trading conditions and a 13% fall in the total PET market, the South African plastic industry recycled a record 2.15 billion PET plastic bottles in 2017, setting a post-consumer recycling rate of 65% of PET bottles to put the country on par with international standards. The 93 235 tonnes of collected PET bottles exceeded the industry target of 58% for the year 2017 and created 64 000 income-generating opportunities for waste pickers, collectors and recyclers, saving 578 000m3 of landfill space and 139 000 tonnes of carbon in the process. This was announced this week by national industry body PETCO, which is responsible for fulfilling the sector’s mandate of extended producer responsibility (EPR).

The Petstar plant is owned by Coca-Cola of Mexico and the Mexican bottlers Arca Continental, Bepensa, Corporación del Fuerte, Corporación Rica, Embotelladora del Nayar and Embotelladora de Colima.Testimonies obtained by Univision indicate that PetStar pays the collectors $0.05 per pound of plastic, the lowest price paid within its recyling network in the Mexico City metropolitan area, and far below what it pays to garbage truck workers or at sorting plants in other areas of the city.Camara told Univision that this is because the material they collect in the Bordo of Xochiaca is dirty, devaluing its worth. "That dirt has a cost," he said.

Jaime Camara, the president of PetStar, Coca-Cola of Mexico's largest recycling plant in the State of Mexico, did not deny the use of children to Univision during an interview at which a Coca Cola company media representative was also present.Asked what he thought about the children and teenagers’ work in the garbage collection chain, Camara hesitated, lowered his voice, and admitted "some" kids might be caught up in the process. But he added that the company seeks "not to be involved when they are identified."The company does not have a legal responsibility for the worker conditions because there is no direct contract with them, he pointed out. The paycheck is issued only in the name of a union leader, who is responsible for buying the waste from families like the Herreras, sources told Univision Investiga. "I have to get up early and bring them because they are kids and they might pick up a lighter or something. It is dangerous, so that is why I am bringing them early, so they stay with me," Erica Herrera told Univision at her home next to the garbage dump.

For more than 4 decades, the Coca-Cola System has been supporting the recycling industry and that is why today, millions of its PET bottles are made with up to 100% of recycled material. For its aluminum and glass packages, the Coca-Cola System has managed to have up to 60% and 40% respectively of recycled material. The PetStar plant is a clear demonstration of the Coca-Cola System’s commitment to the environment in Mexico and in the world, an important contributor to the economic and technological development of the country and an excellent effort of shared responsibility with the authorities and the society in search of a better environment for future generations.

Thanks to the use of top of the line technology, PetStar operations allows its bottling partners–Arca Continental, Bepensa, Grupo RICA, Corporación del Fuerte, Embotelladora de Colima and Embotelladora del Nayar-to advance in the achievement of global sustainability goals set by The Coca-Cola Company, and incorporate up to 100% of recycled material in millions of their PET packages, as well as being able to recycle up to 70% of PET bottles used in their markets. “This important project is part of Coca-Cola’s commitment to the integral wellbeing of communities through the elaboration ofenvironmentally friendly packages,” said Francisco Crespo, President of Coca-Cola Mexico. “Thanks to PetStar, we are contributing to our global goal to incorporaterecycled material in all our packages, and today, millions of them have up to 100%,”, he stated.Francisco Garza Egloff, General Director Arca Continental, affirmed that these type of efforts confirm the Mexican Industry of Coca-Cola’s commitment with the integral development of the country and the preservation of its environment.“Sustainability is part of our long term business strategy because we want to leave a positive mark incommunities, as well as participate actively in the integral development of the society. Apart from making an important environment, social and economic impact, PetStar includes a cultural and educational project, since we are trying to become agents of change in todaysand future generations,”said Garza Egloff.

At the end of the tour, a limited edition Solar Collaboration EP was released by Warner Music featuring the best sun-powered tracks

E.ON engaged Slice and Engine to attract new younger consumers to E.ON through their solar product, but in a way that would excite and resonate with them.

Este proyecto en particular fue discutido y ejecutado durante un período de 6 meses.

The trippy film includes more than 1,000 dancing toys, giant tanks of illuminating squid, flashing UFOs and hundreds of light installations, set to the track We Got the Power from the new Gorillaz album Humanz.

Anthony Ainsworth, Global Head of Marketing at E.ON, commented: “Our collaboration with Gorillaz brings the possibilities of solar power and battery storage to life - using the sun’s energy as the driving force behind an incredibly creative and ambitious project. Gorillaz have always inspired audiences and artists with their bold and pioneering approach to sound and visuals and that’s exactly what this project was set up to showcase.  “The partnership highlights the potential for solar power to help deliver more sustainable results without compromising on performance. This is all part of our ambition for E.ON to offer our customers smarter, more sustainable solutions that support their individual energy needs and to be a business at the heart of a new energy world.”

The campaign also includes the creation of the E.ON Kong Solar Studio, which will be launched on 10 June at the Demon Dayz Festival in Margate.

The video (below) was created by Engine, WCRS, Partners Andrews Aldridge, Mischief and Slice, and was produced by independent agency Blinkink.

About the film Agency: Engine (WCRS, Partners Andrews Aldridge, Mischief and Slice) Executive Creative Director: Billy Faithfull Creatives: Chris Lapham & Aaron McGurk Executive Producer: Bradley Woodus Client Managing Director: Polly Jones Account Director: Albert Ponnelle Account Manager: Cat Melville Strategy Director: John Crowther Senior Strategist: Matthias Gray Solar Studio Producer: Beth Ward Head of Influence: Lucy Hart Senior Project Manager: Amy Dick Production Company: Blinkink Director: Noah Harris Executive Producer: Bart Yates Producer: Ewen Brown Production Manager: Lucy Jones DOP: Patrick Mellor Art Director: Drogo Michie Prop Man: Lloyd Vincent Model Makers & sfx: Asylum Art Dept: Kate McConnell Editor: Max Windows BTS: Sam Davis BTS: Tom Gilfillan Post Production: Nineteen Twenty Grade: Free Folk Colourist: Duncan Russell Music: Gorillaz Sound Design: Tony Rapaccioli

El estudio se fue de gira con Gorillaz por el Reino Unido, Alemania y Hungría, mientras que Guardian Labs en el Reino Unido, MusikExpress en Alemania y Stenk en Hungría documentaron la campaña

ver 82k+ people streamed the tracks created on SoundCloud.

Fans queued for over 2-hours to see the studio and 20k+ people watched the music recordings live on Facebook