By WCRS26 May 2017

by Robert Smith

By Marketing Week Reporters 29 Nov 2018 3:16 pm

Liam Stoker Editor, Solar Power Portal

By Katie Deighton

“There is an increasing number of people not just interested in innovative energy solutions like battery and solar panels but ready to engage with an energy company in a different way,” Emma Inston, E.ON's global head of brand and customer communications, told The Drum.

Este proyecto en particular fue discutido y ejecutado durante un período de 6 meses.

“Energy is changing, people have much more choice about where it comes from and how they use it. This is us being a purpose-led brand and showing we strive for new developments in energy, whether that’s solar or electric vehicle charging,” she tells Marketing Week.

E.ON’s global head of brand and customer communications, Emma Inston, says the strategy had to evolve due to “changing consumer needs” and because it is keen to adopt a “leadership position” when it comes to renewable energy solutions.

About the film Agency: Engine (WCRS, Partners Andrews Aldridge, Mischief and Slice) Executive Creative Director: Billy Faithfull Creatives: Chris Lapham & Aaron McGurk Executive Producer: Bradley Woodus Client Managing Director: Polly Jones Account Director: Albert Ponnelle Account Manager: Cat Melville Strategy Director: John Crowther Senior Strategist: Matthias Gray Solar Studio Producer: Beth Ward Head of Influence: Lucy Hart Senior Project Manager: Amy Dick Production Company: Blinkink Director: Noah Harris Executive Producer: Bart Yates Producer: Ewen Brown Production Manager: Lucy Jones DOP: Patrick Mellor Art Director: Drogo Michie Prop Man: Lloyd Vincent Model Makers & sfx: Asylum Art Dept: Kate McConnell Editor: Max Windows BTS: Sam Davis BTS: Tom Gilfillan Post Production: Nineteen Twenty Grade: Free Folk Colourist: Duncan Russell Music: Gorillaz Sound Design: Tony Rapaccioli