the sky’s the limit for companies that place consumer consent at the center of their digital marketing strategy

Consent: As the only regime to require consent as default with minimal exceptions, Law 25 is by far the most stringent. The GDPR allows for a wider range of justifications, including compliance with legal obligations and public interest. The CCPA does not place consent obligations on companies at all, instead offering consumers the ability to opt-out of dissemination, or invoke the right of erasure once their information has been collected.

Les grands gagnants seront les entreprises qui auront su placer le consentement du consommateur au centre de leur stratégie digitale.

Étant le seul régime à exiger le consentement par défaut avec des exceptions limitées, la loi 25 est de loin la plus stricte.

Did you simply practice the same type of A/B testing that’s common throughout the tech sphere? Or rope unwitting students into being the guinea pigs of your experiment without consent?