How would the language of ASL fit into this category? It is a language in the sense that is used to convey information and uses hand motions that replace words, but could it also be grouped as a gestural mode as well as a linguistic? Different gestures of the way gestures are made can also convey emotion and extra layers of meaning. (https://qualityansweringservice.com/american-sign-language-guide/)

Multi modality is everywhere and is used to both grab attention and tell a small story in seconds. The news article used to display the news about the translator was multimodal. Not only did it include pictures and words, it also included video, which adds to the overall story by introducing auditory elements to it. This in one example of how all the modes can collectively bring the average person to a somewhat complete understanding to a story, thus helping to communicate information faster and more efficiently.

The quilts in the AIDS gallery function in the same way to tell a story. People usually associate stories with words, but they can also be told with pictures, colors, and other mediums. Pictures are commonly found on quilts because they are more appealing than a lengthy block of text and can carry a lot of symbolism or represent a section of that person's life. There was one panel in the gallery that incorporated real photos into the quilt, which was unique because it showed the face/ faces of the people affected by the AIDS academic, and it showed them in real life situations. Words, such as song lyrics subtlely express many things about a person, such as their favorite genre, or what they believed to be important in life. Every mode can be used to tell a complete story.

1. When someone looks at anything, the first thing that captures their attention is the visual and spatial elements that work together to convey an idea in a matter of seconds. In those seconds, people construct an overall view of the object and form an opinion of it. Every panel on the AIDS quilt uses these modes differently and use it to convey something about the person. Going back to the example of the translator incident, spatial modes are used to convey who the main speaker is and who the translator is.

The spatial arrangement mode is strongly used on the panels of the AIDS quilt and is one of the most prominent modes used on there, next to the visual mode. Often times, quilt makers would emphasize the significance of an idea by literally emphasizing its size. On most panels, the name of the person who is memorialized is physically bigger than the rest of the objects. This spatial convention works to draw attention to certain aspect. As for proximity and organization aspect of the project, each panel is organized and arranged on each block differently. Some panels are grouped by things such as color and subject. This can help convey the similarities of the people on the quilt.

Multi modal evidence can be sued to persuade audiences on a subconscious level. Many advertisements influence potential buyers by appealing to their pathos. For example, a commercial ad for a car might want to invoke a sense of independence and a care free attitude, something many teens and young adults like. That car is marketed towards that audience so it will include things like upeat, modern music or fast paced video cuts that convey a feelings of excitement.

https://www.youtube.com/watch?v=YM-th85hRUU

In the example of the inexperienced deaf traslator, the overall tone of the video changes depending on the context given. If the video were presented without any knowledge of ASL, then it would have conveyed a serious tone full of gravity. However, the presentation might become comical or cartoonish when subtitles to the ASL are given. The subtitles are nonsensical and virtually meaningless compared to the structured and organized speech given by the main presenter. This contrast takes away any notion of professionalism and seriousness.

The way someone uses or doesn't use the words in a sentence can convey ideas about the speaker. When the President of BP said those words, the meaning of those words changed from one listener to the other, and people used those abstract meanings to form an opinion of the speaker. This shows how communication is powerful and must be used carefully depending on how influential you are.

Communication is used in everyday life to convey ideas. In the case of the deaf translation, the use of multi modal tools were at use in the televised broadcast. Things from audio, visual, even spatial information was relayed. However, the translater and the news station failed at conveying information to those who could only read sign language, and could have used another mode, such as pictures to convey danger. One downside to this strategy is that images are not as specific as words, or in this case, a visual language, but it is a good second resource to assure a clear message is conveyed.

The supplemental source was a news article reporting an incident where an incompetent translator badly conveyed a warning for hurricane Irma. The interpreter made nonsense gestures causing confusion and outrage across deaf communities. The WFLA station was said to be in a pinch and hired whoever was available at the time. People have described the translators over social media as a danger to society and others have tried to sympathize and say that they wouldn't have done any better. Despite any sympathetic feelings, the deaf community demands an apology.