Application Modern higher education institutions have unprecedentedly large and detailed collections of data about their students, and are growing increasingly sophisticated in their ability to merge datasets from diverse sources. As a result, institutions have great opportunities to analyze and intervene on student performance and student learning. While there are many potential applications of student data analysis in the institutional context, we focus here on four approaches that cover a broad range of the most common activities: data-based enrollment management, admissions, and financial aid decisions; analytics to inform broad-based program or policy changes related to retention; early-alert systems focused on successful degree completion; and adaptive courseware.