for - Book - Society of the Spectacle - 1967 - Guy Debord - Advertising - critique

Summary - This is a youtube that presents the work of French Marxist theorist Guy Debord and his important book "The society of the spectacle" that critically examines the power of mass media to shape our reality and transform us - from an active participant to - a passive spectator (hence the "spectacle" and consumer - When mass media fabricates images that become the aspirations for large swaths or the population,<br /> - it can implant market ideology that channels their future consumerist behaviour to conform with elitist hidden agenda - The idea emerged from a group of leftist scholars and activists called the Situationist International that dissolved in 1972 but - the idea is quite relevant to describing global capitalism and information systems in modernity

to - Wikipedia - Situationist International - https://hyp.is/L4ObqISEEe-gJpNANP04Mw/en.wikipedia.org/wiki/Situationist_International