encourage consumers to continue recycling bottles
The campaign shifts environmental responsibility toward consumers, while large corporations also contribute significantly to plastic pollution through mass production.
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www.coca-cola.com www.coca-cola.com
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projected to save 7.6 million pounds of new plastic
The advertisement emphasizes environmental benefits but does not fully explain the total amount of plastic Coca-Cola continues to produce worldwide. This may present selective information to consumers.
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create and sustain a circular economy
The company promotes a sustainable circular economy image, but Coca-Cola remains one of the world’s largest plastic polluters. This may create concerns about whether the environmental impact is truly reduced.
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www.sciencedirect.com www.sciencedirect.com
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the conventional definition of corporate hypocrisy is focused on decoupling talk and actions [33]. The biggest paradox is the fact that it is done by brands with high corporate social responsibility (CSR) standards.
Serious ethical violations occur when a structural gap exists between a fashion brand's green rhetoric and its actual operational practices (decoupling). Resorting to greenwashing tools while advertising high CSR standards highlights corporate dishonesty, misleads public perception, and erodes consumer green trust.
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