6 Matching Annotations
  1. Feb 2023
    1. Every visual creative work is a manifestation of the character of thedesigner.

      This emphasizes the importance of the designer understanding how their work ties into how people determine their level as designers.

    2. The resulting International Style leapt from Europe to the United States, spreading valuesof neutrality, objectivity, and rationality expressed through tightly gridded layouts andrestricted typography.

      The values that this style presented were impactful enough to reach the U.S thus foreshadowing it's importance.

    3. turned revolutIonary avant-garde Ideals Into forMal Method–ologIes, detachIng desIgn froM a dIsruptIve aesthetIc agenda.

      This can relate to their approaches to design and how they may relate to our approaches.

    4. A movementcalled the New Typography emergedfrom the Bauhaus

      This will be important to keep in mind for later in the reading.

  2. Oct 2021
    1. raison d’être

      Reason or justification for existence.

      merriam

    2. The typographer must take the greatest care to study how his work is read and ought to be read.

      Absolutely, depending on the work and the intention behind it. You wouldn't want your audience to be confused about the readability of your work.