- Feb 2023
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designopendata.wordpress.com designopendata.wordpress.com
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Every visual creative work is a manifestation of the character of thedesigner.
This emphasizes the importance of the designer understanding how their work ties into how people determine their level as designers.
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The resulting International Style leapt from Europe to the United States, spreading valuesof neutrality, objectivity, and rationality expressed through tightly gridded layouts andrestricted typography.
The values that this style presented were impactful enough to reach the U.S thus foreshadowing it's importance.
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turned revolutIonary avant-garde Ideals Into forMal Method–ologIes, detachIng desIgn froM a dIsruptIve aesthetIc agenda.
This can relate to their approaches to design and how they may relate to our approaches.
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A movementcalled the New Typography emergedfrom the Bauhaus
This will be important to keep in mind for later in the reading.
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- Oct 2022
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designobserver.com designobserver.com
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Conversely, even before the mainstream began leeching off alternative cultures, the underground satirically appropriated from the mainstream.
The mainstream is seen as the standard while the underground is seen as a copy or replica.
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Invariably, early expressions of sub- or alternative cultures are the most fertile sampling grounds
Sometimes art and ideas can be considered as less than what already is accepted, as a result of things becoming more simplified and easier, resulting these neglected or irrelevant ideas one day becoming crucial to the future.
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Commercial culture depends on the theft of intellectual property for its livelihood.
This was a great statement because it sparks curiosity in how the world around us is greatly influenced by the past and this which can result in what can be considered "Theft" and copyright infringement when considering how simple it has become to succeed commercially.
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typographic experimentation.
Experimentation was something that became increasingly important even though it wasn't supported much at times.
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- Sep 2022
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designopendata.wordpress.com designopendata.wordpress.com
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Above all, a fresh and original intellectual approach is needed, avoid-ing all standard solutions.
This relates to the increasing difficulty of being originial with the rapid advances in productivity today.
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A striving for order can, and must, also be expressed inasymmetrical form.
This relates to sticking to past foundations that are somewhat indispensable.
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Thetypographer must take the greatest care to study how his work is read andought to be read.
Today, this is foundational since there are constantly advances in works of typography making documentation and research important to giving future credit.
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Evenin good central-axis composition the contents are subordinated to “beautifulline arrangement.”
Clarity becomes less important due the focus on the composition being centralized as it relates to improving the visual appeal of the artistic, "arrangement."
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the rigidity of central-axis setting hardly allows work tobe carried out with the degree of logic we now demand.
The central axis in art relates to a somewhat balanced distribution of space on an art piece.
“ARTTALK Chapter 10 Balance - Ppt Google Img.” SlidePlayer, https://slideplayer.com/slide/10709291/.
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This utmost clarity is necessarytoday because of the manifold claims for our attention made by the extraor-dinary amount of print, which demands the greatest economy of expression.
This emphasizes that having clear communication is made crucially important due to the difficulty of communicating to those who are surrounded by countless other "prints."
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