1 Matching Annotations
- Jun 2021
-
www.searchenginejournal.com www.searchenginejournal.com
-
One way to do this is by using first-party data to connect in-store transactions back to digital advertising campaigns.
I work for a jewelry store and get to see all of this happening first hand. I believe this is like what we did when Covid hit and our store kept closing down and re opening. We use Shopify that is linked to our website and then I have a Shopify POS system in store that helps keep everything connected. So I believe that is an example of this.
-