3 Matching Annotations
  1. Jun 2021
    1. One way to do this is by using first-party data to connect in-store transactions back to digital advertising campaigns.

      I work for a jewelry store and get to see all of this happening first hand. I believe this is like what we did when Covid hit and our store kept closing down and re opening. We use Shopify that is linked to our website and then I have a Shopify POS system in store that helps keep everything connected. So I believe that is an example of this.

    1. If follow links pass all the link equity, shouldn't that mean you want only follow links?

      How does the algorithm work to decipher whether or not a link passes the link equity test? I feel like it is possible for people to manipulate a link into seeming legit. I guess my question is, is there something specific in the algorithm that can detect fraud to a higher level for those that are extremely computer savvy and can easily commit fraud like this?

    2. Just like it sounds, "nofollow" tells search engines not to follow the link. Some engines still follow them simply to discover new pages, but these links don't pass link equity (the "votes of popularity" we talked about above), so they can be useful in situations where a page is either linking to an untrustworthy source or was paid for or created by the owner of the destination page (making it an unnatural link).

      Is this saying that search engines follow links labeled as "nofollow" for reference purposes only and those links labeled as "nofollow" will not appear when I search the relevant topic? Or they will at least be at the very bottom of the search page?