The demise of Ecco Pro was blamed by many (including the publishers of Ecco Pro themselves) on Microsoft's decision to bundle Outlook with Office at no extra charge. And while that was undoubtedly part of the problem, Ecco Pro also failed by marketing itself as merely a fancy PIM to lawyers and others then lacking technological sophistication sufficient to permit them to appreciate that the value and functionality of the product went so far beyond that of supposedly "free" Outlook that the two might as well have originated on different planets.
Ecco Pro's demise was attributed to Microsoft's decision to bundle Outlook with Office at no extra charge.
This, even though, in terms of products, they could not have been more different.