DAWs typically don’t mesh so well with prototyping culture. When Ableton brought clip launching through Live, its flagship DAW, it had some of this effect: experiment with clips then play with them instead of just playing them. Of course, Cycling ’74 has been all about prototyping, long before Ableton bought the company. But “Max for Live” devices are closer to plugins in that users expect to just be able to use them, not have to create them from scratch. What this marketing copy is emphasizing is that this really is about getting a box of LEGO blocks, not just about getting a DIY kit to create your own instance of something which somebody else designed. The framing sure is specific.