Indeed the mainstream embraces almost anything edgy; although once the label is applied it is no longer on the edge.
Once a movement becomes mainstream it's no longer sortout by the masses.
7 Matching Annotations
- Jun 2023
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designobserver.com designobserver.com
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emergence of other confrontational art and design movements, including Punk and Grunge, sought to unhinge dominant methods and mannerisms, but were ultimately absorbed into the mass culture.
This is an example of underground turned mainstream.
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Despite its anti-establishment symbolism, Cubistic, Futuristic and Expressionistic veneers, he argued, would capture consumers’ attention better than a hundred slogans.
The rawness of the avant-garde's talent connects to the public better than a structured sortout slogan. It speaks the language of the public.
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Yet when an intrepid commercial artist attempted to push the boundaries of design, they had to be cognizant of what industrial designer Raymond Loewy called MAYA (Most Advanced Yet Acceptable).
Basically the underground talent is too raw to be publicized on its own so it needs to be watered down to be acceptable to become mainstream.
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- Oct 2021
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eyeondesign.aiga.org eyeondesign.aiga.org
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“Hurry up and do it before someone else does!” she told him. And so he did.
At least he did it quickly as possible because it's a known fact that people can have similar ideas as you.
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eyeondesign.aiga.org eyeondesign.aiga.org
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ephemera
Definition of ephemera 1: something of no lasting significance —usually used in plural
2 ephemera plural : paper items (such as posters, broadsides, and tickets) that were originally meant to be discarded after use but have since become collectibles
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A handful of African-American designers seemed exempt from Modernism’s influence, which may be because they didn’t work in advertising or commerce.
This is not surprising at all. Funny thing is just as he mentioned that...it made me realize there's barely any black designers being known, especially around that time.
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