for - adjacency - Michelin star - Michelin tires - I never made the connection until now! Wow! - key insight - Michelin stars - a scam

summary - This documentary was very eye-opening - As a foodie, I've always viewed the Michelin start system as representing the best and most creative culinary ideas - It's shocking and disappointing to see how exploitative it is - This expose does tie together many feelings of cognitive dissonance I've seen surrounding it - For example, I saw the cartoon character pose a few times but I never made the connection that it was the same avatar as the Michelin tire's avatar - Then when I saw the history and the two brothers who started the Michelin tire company, it suddenly made sense - It is a pay-to-play, Euro-colonialist system that performs cultural appropriation

alternative to - Michelin Guide - This revelation is disheartening as it destroys a myth I have long lived with - It also raises an opportunity in the form of a question - ? - Can we create a global open-source guide that is based on authentic, unbiased culture?