If the majority rules search engine results, the majority could also rule over the content. if the majority of the online population are sexist, then the majority of the results when searching even a simple/general term such as "cars" could be more searched by men, but also have more content created by men, especially men who are "middle class" or higher who could afford to purchase a car and own a technology capable of using a search engine.

It makes me think... What searches would come from people who were struggling financially and did not usually have access to a computer? What would they search first? And how would that impact the popular searches and content?

The majority of Canada's populace are not low income, but what would happen to results in other countries (or even ours)where low income is the majority, and they were all given access to search technologies?