This line particularly hit me, as a 'black girl' I have been googling this most of my life. At least anecdotally, I have seen a relative evolution of this search and have felt some of its impact. My family and I were often the only black people in the towns we grew up in, and I used the internet a lot to try and find out what people thought of me. I saw a lot of really negative opinions and did everything I could to reject the 'black stereotype' people always expected of me because I didn't want to be hated or thought of as 'that kind of black'. Now I know the internet, and google in particular, brings up a lot more positivity when it comes to black women, but it feels like whiplash. The kind of content that comes up, though more positive makes me fear the change is due to a marketing trend and not a true social change