Also been thinking about this for a while, but generally most of the so-called platforms aren't pushing a particular message, but are simply pushing the most acceleratable messages, regardless of their content, so that they can leverage the advertising perspective.

The Russian government apparently leveraged this to cause issues in the 2016 election and in that case they did have a specific message.

Rather, we ought to take away the rapid fire and reach portions of these tools which give far too much power to people who don't know how to wield it or aren't responsible enough.

I should expound on all of these more in the future.