Comparison Between: Design Contest, Freelancer & AgenciesSushmachoudharyDec 7 · 3 min readWe all compare and inspect the best way to get a job done. We read reviews, talk to people and research online about the product or service. When you are seeking design help you often become confused about what to choose- Design contest, Freelance or an Agency.You can design a graphic by yourself using an online tool but the problem with those graphics is unprofessional. You can pretty much design something that does not attract people if you do not know what you are doing.Brainstorming about what to choose can be difficult but when you define your requirements then you can find the best design within your budget.In this article, we will discuss what’s the difference between design contests, freelancers and agencies, guide you on what to choose and why? Before that, let’s find out why you need a graphic design.Why Do You Need a Graphic Design?Graphic Design is a medium through which you can convey a message. Professional graphic designers know the importance of the designs. The design conveys specific meaning, a story, and a message which are interpreted in the form of emotions. People react differently to certain imagery. This reaction can be negative as well as positive. Graphic design helps the content to get delivered easily.Design Contest V/S Freelancer V/S AgenciesCostingDesign ContestA design contest can cost you somewhere from 99$ to 1000$ depending on your graphics. For Example- a logo design contest can cost you $99 to $600 on averageFreelancerA freelancer can be hired for cheap starting from $5 and going up for 150$ range on an hourly basis and the amount charged by them is per hour.AgenciesAgencies are fallen under the high end and can cost a lot of money. The design agency can charge $10000–20000+ for a design project. Some agencies charge less than $10000 but for smaller projects.Design Concept OptionsDesign ContestYou can get multiple design concepts as anyone can participate in the contest. On average 50+ designs are guaranteed.FreelancerFreelancers can provide you with many options but it is limited to the creativity and experience of the designer.AgenciesAgency can also provide multiple options and generally, the designs are so great that you do not need multiple designs.QualityDesign ContestThe quality of the logo can be good as the contest winner is decided by the clients themselves.FreelancerThe quality of the logo depends on the experience and creativity of the designer hired by you.AgenciesThe highest quality is guaranteed and you get a design that you paid for.Time frameDesign ContestThe design contest is organized for at most 10 days and you will be provided with multiple options up until the winner is chosen or the contest is withdrawn.FreelancerFreelancer can deliver you the options within 2 days but the final graphic could take more days.AgenciesIt depends on the design project.What to Choose?Now the overwhelming question comes, what to choose?There is no perfect answer as everyone has their own preferences. Freelancing, Graphic design contest, and agencies all have their disadvantages and advantages of their own.The very first factor that affects your choice is the project budget. If your budget is high then you can opt the agency to get the professional designs, but if you find yourself short on the budget then choose a design contest.The quality of the design concept also plays a very important role. The best option to choose when it comes to quality is an agency as they only equip professional designers who have years of experience in their field.In the end, it depends on your preference and your budget. So, choose those options that fit your pocket as well as lure your eyes.

Is an Abstract Logo Good for your Business? December 2, 2019 shivkumar Logo & Branding An abstract logo is a logo that is known to be the most valiant logo that instantly grabs attention. These logos are stylized but simple and can create curiosity among its viewer. Every business wants to stand out to ensure they are perceived as the best in the market and this type of logo symbolizes just that. People have high expectations from these logos as it demands professionalism. Branding using this type of logo is different than the other logo types. In this type of logo, you have to invest highly in brand recognition. Your marketing plans should be more focused on creating a brand rather than selling. This type of logo requires a long term business plan and a big budget to make your brand recognized by the customer. In this article, we will discuss is using an abstract log for your business a good idea and the traits it offers along with how it is perceived by customers but before that let’s find out what is an Abstract Logo? What is an Abstract Logo? The Abstract logo is a logo that uses a symbol or icon to represent a brand. This symbol can be a letter or any symbol that may or may not mean something. It deliberately uses colors, shapes, and forms to create a symbol to attain its effect. One of the best examples that use an abstract logo is NIKE (Swoosh symbol). Key Traits of Abstract Logo Abstract logo can make your brand big and recognized all over the world. It is unique and has many traits that speak for it. The following are the traits that abstract logos have – Lasting Impression The goal of any business is to create a space in the mind and heart of their customers. This type of logo helps in creating this emotion and leaves a lasting mark on the customer.  Curiosity The first and simplest emotion which we discover in the human mind is curiosity. Edmund Burke This quote beautifully explains the basic human nature. Human beings are curious which resulted in the discovery of many advanced technologies. When someone becomes curious, then person persuades and research about that topic. The same effect can be introduced into the logo by using the abstract logo.  The abstract logo creates curiosity that leads to more brand search and more brand recognition. Ultimately, an abstract logo can create a huge fan following and authority in your market. Creativity It is difficult to design a brand image using abstract design. There is no guide that can be used for creating abstract logo. The designers have to rely on his/her experience and creativity to design this type of logo but the results that you get are some of the most creative designs. Modernism The abstract logo is forever fresh and requires less to not at all change. This logo can be used again and again over the years to represent the logo as the brand image. Modern and creative logos are an approach that can induce professionalism into the picture hence, giving a fresh look forever. When to Use the Abstract Logo? Abstract logos are best for businesses that can revolutionize a market. Nike is a brand that is well known for the athleisure wear they make. The Swoosh logo used by them makes them stand out and create a presence. If your business has similar traits then you can use this logo. The marketing of this type of business can be costly but is very effective. Psychology behind the Abstract Logo Abstract logo is a unique type of logo that affects the customer psyche in a distinct way. Abstract logo influences the customer to search about the business. But, why? This happens due to Association Principles. According to this principle, a customer creates a mental connection between the shape, color and patterns to some emotions. This emotion further triggers the person to take action regarding that event and this principle is called trigger theory. If your logo evokes some connections from person’s past then the trigger principle works and the person transfers the same emotion towards the business. The emotion can be negative and positive so, it is advised not to use any negative imagery in your logo. You can use these psychological principles to increase your sales and get recognized by your customers. Conclusion Many people, who start a business or redesign their logo, easily overlook the type of logo to use. Good logo design services are good at understanding the needs of that business. Many people design the logo without considering the goal and future projection of the business. This is a huge mistake that businesses make. The best way to get a logo designed is by taking a professional’s help and taking consultation from them.