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    1. Brand Persona- Build an Amazing Brand Persona for Your BusinessPosted by jennytarga on February 25th, 2020One of the essential tasks a business has to do is communicating with people. Establishing a communication channel is essential for any business to put the business name out there.A brand persona is a way you communicate with your audience. The tonality and personality your brand voice has. There are a lot of ways to communicate with your audience visually, via social media, written articles, posts, video and much more.Communicating an amazing message that converts that audience into your life long customers helps your business grow. In this article, we answer all your questions on the brand persona and how you can build an amazing brand persona for your business, but, before that let’s find out what is a brand persona-What is Brand Persona?A brand persona is a personality trait that your brand expresses with your audience. Having defined personality traits helps your business in connecting with your clients easily on a personal level. Brand persona has a huge impact, either positive or negative, on the brand's experience, as people only buy from those who have a similar persona.Think of a brand as a living being who has a personality, voice and certain characteristics that makes it different from others. There are different types of brand persona that a business can use in building a brand name in the market.Types of Brand Personality for your Business There are different types of brand personalities that you can use for your brand which are as follows-SincereSincere, trustworthy, caring, empathetic, etc. are a few of the key characteristics you’ll notice in the business of having this persona.EnergizedAdventurous, excited, free-spirited, enthusiastic, etc. are a few of the key characteristics you’ll notice in the business of having this persona.SophisticationPremium, quality, elegance, stylish, etc. are a few of the key characteristics you’ll notice in the business of having this persona.CompetenceLeadership, impactful, result-oriented, professionals, etc. are a few of the key characteristics you’ll notice in the business of having this persona.RuggedAthletic, rough, tough, etc. are a few of the key characteristics you’ll notice in the business of having this persona.How to Build an Amazing Brand Persona?There are many layers when it comes to brand personality. Each layer constitutes equal importance when it comes to brand persona. For example- when you want to display your personality visually you have to use color psychology to display your brand persona. This is just a small example to display your brand persona using different elements.In order to build an amazing brand persona, you would need the vision to place your brand in the market. The following are tips that you can use to build your brand persona-Humanize Brand Using Brand PersonaBy humanizing, it means to create a personality of your brand such as it connects with your audience. When your business connects with your clients you will experience much more growth than your competitors.Effectively Display your Brand Persona on Every Brand MaterialThere are a lot of brand materials that you use to promote your brand like a business card, logo, stationery materials, etc. all this comes under visual branding for your business. When you display your brand personality using promotional material, it can deliver your brand message and persona effectively.Use Brand Persona GuidelinesIt is easy for your team members to go sidelines from the brand persona you would want to display. This is where a guideline comes into action, guidelines help you and your team in keeping your persona consistent thought.ConclusionA good brand persona can lift the business and carry the business for the long term. It creates an amazing relationship between your customers and your business also not to forget, your customer  would love to be part of your business. With these tips, you can connect with your customers better and for a longer-term.

      Find out what Brand Persona is and build an Amazing Brand Persona for your business using these tips.

    1. Why Personal Branding is Important for Business? Get link Facebook Twitter Pinterest Email Other Apps February 23, 2020 Branding is a process of promoting your business and creating a presence in the market of your business. Personal branding is the same but instead of promoting your business directly you promote your name which indirectly promotes your business. In this article, we will provide you with 5 reasons why personal branding is important for your business- Personal Branding Helps with Business Branding The very best example that I’ve found is Neil Patel. One of the businesses owned by Neil Patel is Neil Patel Digital, and Neil uses personal branding to promote Neil Patel Digital. If you research about him you would notice that the majority of the promotional platform uses his name on it. While in the process of promoting his name, he promotes his business as well. But, why? Why not promote Neil Patel Digital and what’s the difference? One of the reasons why Neil Patel uses personal branding is that he has a lot of businesses under his belt and when you have your name in the market, whatever tool, tips, and anything comes out of his mouth is credible. So promoting other businesses, new startup and client websites becomes much easier and the traffic is likely to skyrocket faster. When comparing it with Neil Patel digital, you cannot directly promote other businesses or startups, branding your business is limited to your business, but, branding your own name provides much more flexibility when it comes to branding. Personal Branding Enables You to Position Yourself Better than your Competitors Personal branding enables you to position yourself better than your competitors. When you coin your name out there, people connect much better than a business. Humans live in a community and when you create a community of your name attached to it, sort of a cult, you could grow your business as well as your name. Branding helps in attracting the right clients Personal Branding helps your business in attracting the right clients and making profits faster and without investing a lot in marketing. There are a lot of platforms that you can use to start with personal branding.  One of the most important and effective marketing platforms for personal branding is YouTube. Personal branding helps with credibility Credibility is a single key factor that can make your business profitable. Credibility enhances the brand experience in which psychology affects the customer impulses of buying a product. Personal branding takes this a step further by building authority around your name and that authority is going to flow to other businesses or startups you have. Customer Loyalty, Brand Consistency,  Brand Awareness Customer Loyalty, Brand Consistency, Brand Awareness are some of the most important factors that help a business in establishing their business in the market. If you work on these factors your brand image gets improved and the brand persona gets widespread all over the market. It establishes authority, branding and brand awareness. There are a lot of elements that build up these traits like visual branding, marketing, brand personality, etc. Conclusion Establishing a business empire is tough and takes years and years of hard work, but if you work on the basics and develop personal branding then it becomes fairly easy for you to operate your business and launch new products faster and efficiently.  branding business branding personal branding Get link Facebook Twitter Pinterest Email Other Apps Comments Post a Comment

      Branding is a process of promoting your business and creating a presence in the market of your business. Personal branding is the same but instead of promoting your business directly you promote your name which indirectly promotes your business

    1. How to Serve Customers Better in 2020? 4.6 Thank you for your rating! Why not leave a message? Any additional feedback or questions are welcome below. Your Name Your Email Address Phone Number Message the Author Cancel By Shiv | Contact Author 3 minutes ago Serving customers is the primary motive of a business but, providing better customer service makes a real difference, here, the guide to serve customers better Serving customers is the primary motive for any business but, providing a better and improving customer service is what makes a real difference. Don’t you think? What comes to your mind when I say “E-commerce”? 99.99% of the time it’s “Amazon”, it's not because it is famous although it is an important factor, the customer service provided by Amazon is exceptional. This is the quote by Jeff Bezos, the founder of the e-commerce giant and the world’s richest man- “If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word-of-mouth is so very, very powerful.”                                                                                      -Jeff Bezos He also encourages businesses to optimize businesses to become more customer-oriented. The key to the success of small business ideas into a very successful enterprise is the products and services being customer-centric. In this article, we have curated 5 best tips to better serve your customers better in 2020- Create an Amazing Customer Journey Process The customer journey process is the process that your customer has to follow in order to finally use your product. Creating an effective customer journey process is essential for every business and this is the point where every business lacks. By mapping the customer journey process you can get an idea of what, where and how your customer thinks, feels and solves their problems. When you work on this process, you can enhance your customer experience and get insight into your audience. After you have mapped the customer’s journey process, it’s time to optimize it. Optimizing this process regularly helps the customers in buying your product without any problem or issue. That’s our goal! Build Your Brand Image Customer service and brand image both are directly proportional to each other meaning when you increase or decrease one the factor in this equation the other is going to change. Having a reputable brand image in your niche attracts natural leads and valuable customers towards your brand. There are a lot of ways of increasing your brand image in the market, You would want your brand image to be appealing and attractive for your clients. One of the best ways to build your brand image is by using elements of the visual branding in your business. There are multiple layers of branding your business and developing a reputable business image, therefore, you should be improving your reputation via reputation management. Use Promotional Tools for Marketing Marketing is essential if you want your business to grow. There are different types of marketing that you would want to implement in your business and it totally depends on your business which type of marketing you want to implement. When speaking broadly, there are two types of marketing- online and offline which can be further bifurcated into precise categories, but the concept of online and offline remains the same among its sub-categories only the medium varies. For offline marketing, you can use a business card to attract customers, flyers, posters, etc. and for online marketing, you can use social media, website, SEO, etc. Solve Your Customer’s Pain Points The customer’s pain points are the specific areas where your customer is experiencing issues. When you work on these issues you tend to move your business more towards the customer-oriented business. Your customer can be experiencing problems in different areas like during sales, after-sale, beginning, etc. It’s your job to solve these issues in order to wake your business to the next level. Engage your Customer on Multiple Platforms Social media is a great platform to engage with your customers and communicate with customers directly. There are different platforms that you can use to engage your customers like your website, social media, customer rating sites, etc. Conclusion You can use all these methods to improve the customer experience that EveryDesigns uses to serve them better. The implementation of these tips is what’s going to make a change in your business growth. This is where planning and strategizing become very important. You should always plan your moves and execution strategy. Tags Serve Customers / customer service management

      Serving customers is the primary motive of a business but, providing better customer service makes a real difference, here, the guide to serve customers better in 2020.

  2. Feb 2020
    1. How to Frame an Amazing Brand Experience for Your Clients? February 19, 2020 Shiv Business Brand experience has a lot to do with how your business is going to increase its growth. It basically is how your brand looks in the market. There are two different parts of a person’s personality- one is the public image and the other is the personal image that only close relatives and friends are aware of. Similarly, brand experience is the public image of your brand and working on the brand experience attracts more customers and increases your brand growth. In this article, we will help you formulate strategies that can help you in providing your customers with an amazing brand experience but, before that let’s find what’s brand experience definition really is? And why is it important for your business? What is Brand Experience? Brand Experience is made up of two words Brand & experience, Brand is the image of your business perceived by people and experience is how they feel about the business. Brand experience can be defined as the result of the interaction that took place between a brand and its prospective customers. When a person interacts with a brand via various marketing channels, the brand creates a feeling, emotion, and thought in that person. People judge things within seconds and put simply, brand experience is how your brand is being judged by others. Why Is Brand Experience Important? Creating memorable experiences for people who are interacting with your brand is essential to eliminate the last-minute doubt that your customer can have. There are different stages that your customer passes through in order to finally use your product or services. Every business has different levels but, in general terms, there are five states of customer journey, which are as follows- ProspectingPitchClosureServiceFeedback All these stages are equally important and cannot be overlooked. Brand experience gives the user an idea of what to expect from the brand before making a purchase, and the expectations are evaluated based on the above-mentioned factors. How is Brand Experience Different from Customer Experience & User Experience? Since brand experience is how people perceive your brand, it gets implemented from the beginning of the customer journey process. Prospecting is when your customer searches about the service he wants. While searching he/she can come across your brand and the initial experience they are having when interacting with your brand is the experience that matters.   The above image shows you the difference between customer experience, brand experience, and user experience. Customer Experience Customer experience is the experience that develops when he/she is buying your product followed by using it. User Experience User experience is the experience that focuses on the after-sales service and after using the product. 7 tips on framing the best brand experience strategy for your business Brand experience is one of the most important factors that helps a brand in its business operations, therefore, having a defined brand experience strategy is necessary for a business to be on the profit side. Here are the top 7 tips on framing the best brand experience strategy for your business- Become Customer-Oriented Research shows that a business strategy focused on consumers is more successful than any other business strategy. If you analyze all the successful companies like Apple Inc, Microsoft, Google, etc. are all customer-focused. To enhance your customer experience you must provide value to your customers and invest time and effort in building customer-oriented products. Engage with Your Customers Engaging with your customers using various platforms like social media, chatbots, forums, etc. can make your brand more approachable to your customers. It creates an emotional connection between your brand and your customers that leads to more sales, more promotion, and more opportunities. It also helps in building a community of supporters who are there for your business to grow and prosper. Big brands try to engage with potential clients whenever possible the primary reason being the more engaged clients are the better chance of the conversion. Tell a Story Choose between two- A movie or cooperate speech! If you are a normal human, you definitely had chosen the movie over the speech, why is that? Well, the answer is clear. When we watch a movie we tend to get moved by the story of the characters but speech is boring. The same applies to your business when a customer is searching for a product, he or she must have conducted small research around that product. If you tell the same old pitch that everyone is using then it’s not going to work because it is boring. That’s where storytelling comes into play. The impact of storytelling far exceed your expectation, when you tell a brand story to the clients, then the client is more likely to connect with the brand. Your branding strategy whether it’s visual branding or any other type of branding, must have some story behind it that can influence your customers. Add Human Element When a business communicates with the customers by connecting with them on a social level, it marks a special place in the customer’s heart. Basically, when you talk about them rather than you and your business, it creates a difference that is hard to express. Whatever your product is, it is meant to be consumed by your customers. So, addressing your customers directly rather than your product in the conversation makes much more sense.   Work On Customer’s Pain Points Customer pain points are the points where prospective customers can be experiencing problems. It is not necessary for them to realize it, therefore, it is your duty to make them aware of this fact. This is where your sales pitch should be strong and focused on these points. Analyzing customer’s pain points helps you in positioning your business in the market and quickly capture the market. Dan Shewan wrote a detailed article on this topic, you can check it out on the customer’s pain points and how to remove them. Identify Bottleneck Elements Bottleneck elements are those elements that are causing a delay in your business progress. When your business is not performing up to the standards of the market needs, then it is more likely to be caused by the bottleneck elements. If you want to build your customer experience better you must identify the bottleneck elements and try to remove them. If a brand does not resolve these issues with their business then it could lead to a negative brand experience which is brutal for a business. You can take the example of Nokia- they used to be the most successful mobile phone manufacturer but they still went out of business. Why? Nokia refused to change and listen to the market’s needs. They did not address the bottleneck element (i.e. market needs, changing technology) which lead to company closure. Nokia was once among the most successful mobile phone manufacturers yet, they were marked as a failure, this shows how important it is to identify the bottlenecks in your business. Now, Nokia is back again with new products and redesigned logo design. This time the products match the market needs and address the bottleneck elements. Be Consistent Consistency is key when it comes to creating an amazing brand experience. Being consistent on various channels that you use for the business helps in sending a similar message to your customers. Brand value could be damaged if your business is inconsistent which could lead to damage to the brand image. A brand promotional assets like business card design, poster, flyer, etc. must use the same design, color, typography, etc. in order to be consistent visually. Memorable Brand Experience with your Customers “If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” Jeff Bezos Jeff Bezos’s net worth is $130 billion USD making him the richest man in the world. If he is saying providing a great customer experience made him what he is, then it is something that you should also focus on. Shiv Edit profileHi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.

      Brand experience has a lot to do with how your business is going to increase business growth. Here is the guide that help you with the customer experience.

    1. How to Build an Effective Marketing Strategy for Your Business?EveryDesignsFeb 17 · 4 min readHaving an effective marketing strategy is very important for your business. Marketing is a tool that has the potential of growing your business exponentially. In an effort to outrank competitors, the business tries to plan a marketing strategy that exceeds the marketing budget for your brand.As a strategic planner, you would want to have a strategy that helps your business in gaining potential clients, therefore, we bring you the best marketing strategy for your business-Top 5 Effective Marketing Strategy for Your BusinessFor any business, there are many different channels to market their business. Every business uses these channels differently, but there are some channels that are supposed to be the best and give the best ROI. The following are the top 5 best marketing strategies for your business-Content MarketingBill Gates, one of the richest men on the globe, said: “Content is King”. Content marketing is a relatively new marketing strategy that uses content that provides value to the user.This type of marketing involves creating and sharing content like a blog, video, social media post, and other helpful content. By sharing this content, your business can expand its approach and brand your business.Since this type of marketing involves content creating and sharing you would need to focus more on content quality over content quantity. One viral post is enough for your brand to kickstart your business.Photo by Kaleidico on UnsplashIf you are a startup and do not have a team that can produce quality content, you can outsource or hire a freelancer to do that. You need a content writer to produce content and graphic design services that can produce good graphics to support your content.Email MarketingEmail Marketing is a method of sending business emails and emails about your business to your customers. Sending emails to clients with discounts, blog posts, and promotional emails to the clients to help your customers to find your services again.If you have their email with you then it is them who put it there, therefore, you surely know that they are interested in your services. You can target them again and again until you sell them.Photo by Webaroo on UnsplashIf you have already made a sale with them, then you can re-target them with an offer. So, email marketing is the best method to make your business grow.Use User-Generated ContentUser-generated content is content-generated by your customers. Online platforms like social media, review platforms, websites are one of the most used platforms by people.You can use review, blog, video, etc. generated by your customers to feature it on your social media or on your blog platform.There are a lot of benefits when it comes to using this type of approach. You can get content and your customers would feel appreciated for you featuring their content.This way you can get loyal customers for life and the customers who see the featured content themselves would generate this type of content in expectation of getting featured. You can repeat this step with as many customers as you can.Influencer MarketingInfluencers are people who have a good social media reach. You can partner with influencers in your field and get their audience to see your business. The influencer’s audience trusts the influencer and you can dwell on this feature and have them recommend your product. In exchange, you can provide money, discounts, free products, etc.Digital MarketingDigital marketing is the best marketing field for customers. The online world is an ever-expanding world with a lot of potential. People spend hours online on social media and Google, whenever you need to search anything, you simply search it on Google. Isn’t it?You just need a website design with good UX/UI and you are good. You can use digital marketing to market your business online and build an online store or service business.The importance of digital marketing is of primordial importance in this era as most of the business has already turned online, therefore, you should also.ConclusionFor an effective marketing strategy, you must plan your way out. You can use these channels to market your business but, you should never be limited to these channels. There are a lot of other channels where you can find potential customers.Marking StrategyEffective Marketing

      Marketing strategy is essential for business growth, therefore having a marketing strategy improves your business, this guide helps your business.

    1. How to Build a Successful Graphic Design Strategy for Your Business? February 15, 2020 Shiv Graphic Design A successful business needs a successful graphic design strategy. A strategy helps the business in taking necessary action and adequate guidance to increase business growth. There are a lot of factors that go into building an effective business strategy, but, when it comes to graphic design strategy, it’s all about the visuals and representing your business visually to your customers. This guide will help you in building a successful graphic design strategy that can skyrocket your business growth, but, before that let’s find what does an effective graphic design strategy means. What Does an Effective Graphic Design Strategy Mean? Graphic design is a creative piece that is visually appealing to look at and when you strategize the production and display for the graphic design then it is called a graphic design strategy. The purpose of having a defined graphic design strategy is to deliver a clear brand message among your audience. It is all about visual branding and creating a visual presence among your clients. The idea behind having a strategy is to integrate business with a creative visual idea to promote business growth. Why Does Graphic Design Strategy Matter For Your Business? Graphic design plays an important role in business and commerce. Design is more than aesthetic but a way of communication that helps viewers in understanding the underlying concept of design. Business uses graphic design in a variety of areas like website design, logo design, business card design, flyer design, etc. the objective of using these tools is to inform the viewers about the business. When a piece of information is shared via audio, three days later the percentage of data retention is just 10%, whereas, when the same information is presented visually, three days later the percentage of data retention is 65%. It provides us clear evidence of how important visuals are for a business. An Infographic design that is one of the most used visual marketing tools and uses visual graphics heavily has the potential of increasing the website traffic by 12%, which is a significant amount of growth. Here is the Guide on Building an Effective Graphic Design Strategy for Your Business Display Your Brand Identity Your brand identity is the key to success, therefore, it becomes important for your business to display the brand identity with pride. A strong brand identity attracts customers automatically and customers tend to trust you more. Graphic design helps in establishing a groundwork for a business to brand its business. Branding enhances business outreach and ensures a brand is recognized easily. When a business works more on the branding part rather than the sales part, the business tends to grow with a “J-curve”. The reason for this is the influence of branding on the customers and the decision to purchase the product or services. Create the Awareness of Your Brand A graphic design element like flyer, poster, business card, logo design,  etc. address the clients about the business. The purpose of using these elements is to create brand awareness.  Brand awareness is how easily your brand is recognized by potential customers. To understand the effect of this factor, we have to dig deep into the psychological factor behind brand awareness. The psychology behind creating brand awareness is to establish positive memory among the customers interacting with the brand. People tend to trust those who they are familiar with, therefore, it becomes important for a business to become familiar with the customers. In psychology, this is called the mere-exposure effect and in layman’s term, it is called the familiarity principle. According to this principle, people tend to develop a preference for things merely because they are familiar with them. You can use this psychological phenomenon to your advantage and use visual designs to advertise and make people aware of your brand. Stand Apart From Your Competitors The market is always competitive and is constantly changing as time passes. It becomes a hefty challenge for a business to adapt according to the needs of the consumers. If a business does not adapt to the market then people are going to reject the product, no matter how good your product is. You always have to play by market rules otherwise you are going to lose. You can take the example of Nokia, which was the best selling mobile phone manufacturer when feature phones were at their brink, but Nokia failed. There were many factors that collectively made Nokia a failure but the primary one is the refusal of adaptability to the market. When other smartphone sellers were providing users with an Android smartphone, Nokia was still providing a Symbian based smartphone. When you are up to date with the technology, you could stand apart from your competitors and provide your customers with unique and new technology. Graphic design can help you in designing the framework of the product.  You can change your website design to enhance your User experience by optimizing the user interface. When you focus your attention on these factors, you could create a difference in your service and your competitor service, which helps you in standing apart from them. Advertise Your Business to Potential Customers You can have a revolutionary business idea, but if your customers do not know about it, then what’s the benefit. This is where advertisement comes into play. The advertising market is around $1.2 trillion which is expected to grow at an average pace of 5%. A professional graphic designer can help you in your campaigns by designing advertisement materials like billboard design, flyer designs, etc. Designing these elements is essential as the attention span of the viewers is very limited to 3-5 seconds and the job of the design is to deliver the brand message within this time limit. Graphic design uses visual hierarchy and other design concepts to either increase the attention time span or to deliver the message fast and sometimes do both. When you can increase these factors, you can influence the viewer into buying your product. Use Social Media to Engage With Customers Using social media for your business is essential in this day and age because of the user base this platform offers. There are 3.5 billion social media users worldwide and on average, a user spends 3 hours on social media. One of the main content on  Social media is images, graphics, and videos. The majority of the posts you see on social media are visual content. A business can create high-quality visual content like images, videos, etc. and post it on various social media platforms to attract customers. Around 90% of the brands use social media to increase brand awareness and if you fall on the 10% of business then you are missing out on a big opportunity, therefore, to brand your business, you would need to have social media marketing on point. Now, that being said, one of the main aspects of social media is the use of graphics and media. Your investment in media content can be easily recoverable if you can provide quality over quantity, therefore, it is recommended that you post shareable content that has the potential of going viral. How to Effectively Implement the Graphic Design Strategy? Any strategy whether it’s a graphic design strategy or a business strategy needs to have adequate planning to give direction to your team. Planning is an essential part of strategy implementation as it provides you with measurable insights that you can hold accountable. You would need Creative design services in order to have a graphic design strategy, therefore, you should choose the services accordingly. What is a design strategy in graphic design? Design strategy in graphic design refers to the integration of graphic design and businesses with each other to produce content that can be used for the benefit of the business. How does graphic design affect marketing? Graphic design is an essential element of marketing, whether its content marketing or offline marketing using a poster, flyer, etc. you need to have quality graphics to attract customers. Why is graphic design important in advertising? Graphic design is a very important part of the advertisement industry, it attracts us towards the brands. Graphic design gives a business a face that influences the brand positioning in the mind of the viewer. What is a good graphic design? Design is an artistic approach to anything which differs person to person but, when you add a business element to it then we can define good graphic designs as a design that presents the business such that it attracts customers towards the business. Shiv Edit profileHi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.

      Having a defined graphic design strategy helps a business in positioning itself better in this competitive world. Find out about graphic design strategies.

    1. Top 10 Important Online Marketing Tools for Entrepreneurs 4.0 Thank you for your rating! Why not leave a message? Any additional feedback or questions are welcome below. Your Name Your Email Address Phone Number Message the Author Cancel By Shiv | Contact Author less than a minute ago Marketing tools are like a helping hand for many entrepreneurs. As time is money using online marketing tools make your job easy and fast and also saves money. Marketing tools are like a helping hand that makes your job so easy. These tools are designed in such a way that it saves you time, effort and money. Apart from finding customers, one of the most difficult problems faced by entrepreneurs is to save time and manage cash flow. Using tools for marketing your business ensures you meet your goal on time. Here are the top 10 most important online marketing tools for entrepreneurs- Hubspot- Inbound Marketing Tool If you want to buy one tool to grow your business exponentially, this is the tool you should buy. Hubspot offers an inbound marketing tool that promises you with attracting leads, converting them and closing the deal. This tool acts as a funnel for your business that narrows downs your audience into your customers and finally generates revenue out of them. You can get started using the Hubspot tool with just $113 per month. You can also get online tutorials on how to use Hubspot tools online or you can always call or email their support team to help you out. Freelancing Graphic Design Platform by EveryDesigns Marketing is impossible without good designs. In marketing, we have a lot of promotional content that uses heavy design work to attract customers. We, humans, are visual animals and it is easier to influence us visually rather than any other means. You can use the EveryDesigns platform to get designs for your business. It is a one-stop destination for your business to get any graphic design services. The innovation that they offer in their services is by organizing a contest for your designs where multiple designers work from around the world. You choose the best design submitted by designers and pay for only that design. You get multiple design options to choose from, along with a 100% money-back guarantee. MailChimp- Email Marketing MailChimp is the best tool when it comes to email marketing. As an entrepreneur, you know how important email marketing is. If you strategize your email marketing outreach, you can attract very valuable customers to your business website. The best part is that it provides some of its features for free, which is enough for a startup or small business to get started and if you want to buy the paid version, then it is as low as $10 per month. Zoom- Conference Meeting Tool Zoom is a web as well as an app-based conference meeting organization tool that helps you in connecting with different team members throughout the world. You can also use this tool to organize a webinar and post it on youtube by recording it. You can pretty much do anything, it is a better version of skype where you can whiteboard as well. The basic version can be used for free and the paid version with pro features starets at $20 for each member. Klusster- Publication Community Kluster is a tool used by digital marketers to spread content and attract customers to their website. Kluster offers a platform to publish content written by you and promote business. As an entrepreneur, you should understand the importance of the backlink for your website. Klusster is one such platform providing quality publications for businesses. The best part it's free. Grammarly-Content Optimization Tool As a marketer or entrepreneur, you know the power of content marketing. It is the most powerful way of branding your business. Creating content can be tough but, the most important thing is creating grammatically correct content. That’s where Grammarly comes and saves the day. It automatically suggests your corrections for every mistake you made. The basic version is free and the paid version with advanced features is $30. You can really see the difference in your writing after using Grammarly. Zoho Social-Social Media Marketing Tool Social media is a platform that has numerous potential and if you are not using social media then you are missing out on a huge opportunity. There are around 4.3 billion social media users and the primary rule of business is where there are people, there is business. Zoho Social is a social media management tool that helps you in promoting your business on multiple social media channels. You can use different channels like Facebook, Twitter Instagram, etc. and post your content, images using one app. UberSuggest- Digital Marketing Tool UberSuggest is a free digital marketing tool provided by Neil Patel Digital. This tool is best for a digital marketer who does not want to spend a big amount of money on buying digital marketing tools. This tool is very easy to use and offers many features that are enough for you to get started with your website’s SEO. Yoast SEO- WordPress Plugin for SEO Yoast SEO is a plugin that you can install on your WordPress site. This tool is a well-researched tool that recommends you SEO corrections that you should make in order to rank your website for specific keywords. It is the best on-page SEO management tool and comes with a one-time price tag of $89 for one website. You can also subscribe to their service starting from $19 per month where you get all the premium features with multiple plugins in one. If you do not want to buy Yoast SEO Plugin then you can also use the free version of the plugin but it is recommended that you should use the premium version if you want to stay ahead off of your competitors. Google- Search Engine & Other Tools You heard it right. Google is a tool that everyone uses and earlier in this post, I’ve said where there are people there is business, therefore, you should also use it. Google's market share when it comes to search engines is 80-90%. As an entrepreneur, you should aim for ranking your website higher in the high volume search keywords. To do that, you would need your website to be optimized according to the Google guidelines and recommendations. Google Offers multiple tools like search console, analytics, tag manager, etc to manage and optimize your website. You should use these tools to make your website better. Conclusion You can use these tools to have leverage over your competitors and quickly increase sales for your business. You are an entrepreneur and time is money for you, therefore, you should use these tools to save time and money. Comment below, what tool are you using to manage your business along with pricing and if you are using any of the above-mentioned tools, tell us your experience. Tags marketing tools / List of best marketing tools

      Marketing tools are like a helping hand for many entrepreneurs. As time is money using online marketing tools make your job easy and fast and also saves money. Top 10 Important Online Marketing Tools for Entrepreneurs

    1. Top 7 Best Actionable Plans to Make Your Business SuccessfulEveryDesignsFeb 12 · 5 min readA successful business always runs on the right planning and strategy. The planning and strategy do not need to be crystal perfect but at least clear enough for you and your team to take action on it.There are two types of people in this world:The first one is the one who thinks let’s call him “Thinker”The second one is the one who takes action we’ll call him “Doer”These two individuals have different qualities that make them different and you can deduce these qualities based on the name. The problem that needs to be addressed at this point is that anything that is in access could be harmful.So, by balancing these two qualities you can take some most profitable action plans that can make your business successful. Always implement any planning or strategy by analyzing the situation.Here are the top 7 best actionable plans to make your business successful-Hire the Right Team Members“Your Team, Your Asset”Your team is one of your assets that the account considered a liability but, it is one of the most precious assets that your business wants.If you have the right team you can build your business from scratch and quickly make your startup profitable.You might have the many small business ideas that have a scope of success but it won’t manifest if you do not have the right team to do the job.So How to hire the right people? Search for the right person, but on what basis?Elon Musk says “You don’t need a college degree to work on Tesla Motors”That’s one of the world’s richest men stating the importance of the skill over the degree and you should also consider your team member’s skill over the college degree.Analyze Your CompetitorsYour competitors are your key to success, don’t believe me? You will!If you are new to the market then you surely have competitors who are already making millions. You, on the other hand, have just started and are still struggling to get business done. How that’s good for me?Well, your competitors didn’t make millions in one day, they worked for years consistently and built plans, the strategy implemented them and faced success as well as failures.You can learn, analyze and optimize from them and utilize that outcome for your startup success. You do not have to conduct a hit and trial method, you have a set formula already hidden inside your competitor’s strategies.You need an eye to analyze them and implement the same strategy with more value. When you do that consistently, you’ll notice you slowly but steadily climb the success ladder.Create Customer Oriented ProductsCustomer-oriented products are products that provide value to the user. Your user should not feel bad or wronged after using your product.“You’ve got to start with the customer experience and work back toward the technology — not the other way around.”-Steve JobsThis quote comes from the man who created an empire that is one of the most valuable brands in the world- Apple Inc. Apple is known for creating a product that is user-oriented, therefore, they charge more than any other competitors yet they sell more products than others. All this is due to their user-oriented product.Finding OpportunityThere are a lot of opportunities that are up for grabs, but reaching there needs a little work and thought. Opportunity in the market can help you build your business big and help you in expanding your business.Global businesses always utilize opportunities by buying other companies and amalgamating them into their business. This way they expand their business into many regions. Alternatively, global businesses create partnerships with regional businesses and share the profit.Either way they are making money, therefore, you must use opportunities in order to grow your business big.Build Your Brand Image“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.”-Stephan KingYour brand image is your image, you do not like your image to be spoiled. Similarly, you do not want your image to not get noticed, therefore it becomes extremely important for you as well as your brand to build its image.How do you build your brand image? Well, there are many many layers when it comes to building your brand image like visual branding, Attitude branding, etc.You have to find your brand style, relevant audience, and other integral details that are personal to your brand. Using this you can market your brand image and eventually people will recognize your brand image.Growth Using Omnichannel ApproachAn omnichannel approach is an approach where you use multiple channels to market your brand. Using multiple channels like a website, offline stores, social media, etc. can increase your business reach and help you build more customers. Your customers are everywhere, therefore, you should be everywhere too.Use Feedback To ImproveFeedback is the problem people are facing with your product. This is making your customer experience worse. A bad experience with your customers is bad for your business. If you address your customer’s issue with a good solution and prevent it from happening with other customer.ConclusionUsing these strategies you can grow your business exponentially, but, as explained above you have to be a doer as well as a thinker to reach your goal.To tell you a little bit about us we are EveryDesigns, we used all these strategies to build the business as well as brand image. EveryDesigns is a graphic design platform where designers and clients both work for graphic design. Clients get their designs from unlimited professional designers and designers to get money for their designs.If you are a designer or a business owner and want their graphic design needs to be met. Visit EveryDesigns! Launch a design contest and get your designs from a one-stop destination for all graphic needs.

      A successful business always runs on the right planning and strategy.There are two types of people in this world:The first one is the one who thinks let’s call him “Thinker”. The second one is the one who takes action we’ll call him “Doer. Use these tips for the top 7 best actionable places to make your business successful.

    1. Best Resources to Make Money by Learning Designing [Free] Get link Facebook Twitter Pinterest Email Other Apps February 10, 2020 Everyone has some passion or desire to learn a skill and if you are the artistic one too but do not know where to start, you are in the right place. This guide helps you in turning your passion into your dream work. Using this skill you get to become a professional designer and earn money for what your passion is. Designing is a skill that is needed in every field, every business needs graphic designing whether it’s for blog posts, flyers, banner or poster, etc. they need a designer to display their brand beautifully. So, here are the best resources to learn graphic designing for little to no money at all. Tools To Master As a graphic designer, using the right tools is important for you. There are a lot of graphic designing tools available for you to get your hands on, but there are some of the standard tools that you got to learn in order to call yourself a professional graphic designer and those are as follows- ·         Adobe Illustrator ·         Adobe Photoshop ·         Adobe InDesign If you can master these tools, you have already won half the battle. There are many ways you can learn these tools and become a professional graphic designer. Related  Post-Guide to design a logo for clients YouTube YouTube is an amazing source to learn anything. There are millions if not billions of videos teaching you something. You can learn about graphic designing by simply typing in the keyword like “Graphic Designing Tutorials for Beginners” and YouTube will provide you with a rich resource about professional designers who will teach you inside out about graphic designing. Online Courses There are websites that teach you professional graphic designing skills online. It is just like YouTube but you would get more premium services where the instructors will guide you through the process. They will resolve any issues that you are facing and constantly update their content. Some of my favorite websites are Udemy, SkillShare, UnAcademy. These tutorials are not at all pricey as compared to professional courses, therefore, it is best for you to learn the graphic design skill from this resource, if you want professionalism as well as budget. Offline Courses Offline courses are the most credible resource for learning graphic designing. You will get a degree or certificate. Searching for jobs gets easier for you and you can get one-on-one interaction with teachers and instructors. Article & Blog Article & Blog are one of the best resources when it comes to troubleshooting. If you find yourself stuck in some issue you can search about that issue on Google or your favorite design blog and get it solved. Some of my favorite resources to learn graphic design are as follows- ·         Graphic Design Blog EveryDesigns ·         Graphic Mama Blog ·         Creative Bloq Practice Practice makes a man perfect. You are learning a skill and without practice, you learned skill won’t be useful, therefore, you need to keep practicing your skill. If you think you are an above-average designer who can create beautiful graphics then you can sharpen your designing skills by participating in the graphic design contest. If you specialize in the logo department you can participate in the logo design contest. By participating in the design contest you can sharpen your skill and at the same time, if you win, you get prize money. It’s a win-win situation for you. Conclusion You can make a lot of money by designing a logo, business card, and other designs. The best thing about it is, you can make a living without doing a job as there are a lot of freelance graphic design platforms where you can submit your designs and get money in exchange. The graphic design industry is a big industry with a lot of scope to make money and dwell. If you are even slightly inclined to design, you should learn this amazing skill.

      Find the best resources to learn graphic designing skills for free. This guide will list the best sources to learn graphic design.

    1. 10 Best Illustrator Hacks that Instantly Save your Time February 10, 2020 Shiv Graphic Design Adobe illustrator hacks could help you in saving tons of time and lots of money. Illustrator CC is one of the best tools for designing graphics and illustration. The illustration CC provides you with a pixel-perfect shape that allows you to scale the graphics without breaking it. With multiple options and lots of settings, adobe illustrator can be a little challenging to learn and master, but if you could do that, you are halfway there to become a professional graphic designer. As a graphic designer, time is a very valuable asset. You have to be productive in order to create more designs hence, more money. Using these hacks may sound obvious, but, if you are new to designing or have years of experience in this field, these hacks could help you in quickly becoming a pro. Here are the top 10 Adobe illustrator hacks that instantly save you time. You can also find 1 Bonus feature in the adobe illustrator CC 2020 offers which can come in very handy. So, stay tuned! Use Pen Tool Like a Pro The pen tool is one of the foundational tools in illustrator. As a designer, you have to draw custom images and shapes to create awesome graphics, hence, a pen tool can help you in creating custom shapes. With a pen tool, you can draw any shape like lines, curves, angles, etc. Convert Text Into a Vector Image Custom Typography is the most desired skill that anyone would want for their designs and that can be possible by converting text into a vector image. When you convert text into a vector image, you can manipulate the image and create some awesome typography. Use Clip Mask to Create an Amazing Effect Clip mask is an amazing tool to introduce patterns and effects into shapes, images, text and much more. For example, if you need to create a text with a pattern like below. You can create a clip mask feature of adobe illustrator to do that. Use Grids to Design Like a Pro Grids can make your jobs so easy and clears any doubts. To create beautiful graphics like business card designs you have to keep the balance and alignment of different elements. Grids make it easier for you to design your graphics effectively. Grids allow the designers to create visual hierarchy in the design and helps in arranging the elements in such a way that the elements do not fight with each other for attention. Detach Tools That you Use Frequently If you are to use a number of tools frequently, then it is best for you to save these tools in a custom toolbar. You can create a custom toolbar in adobe illustrator. To pluck them you can click and hold the right mouse followed by dragging it anywhere in the work space. Now, you have a custom toolbar that you can use without needing to search. However, this can only be done with certain tools. Create A Customized Brush Creating a custom brush is a cool feature that adobe illustrator allows you to play with. You can use this tool to create amazing designs. A custom brush allows you to create patterns and remove any area of error or complexity from the equation. You can use this guide by Teela Cunningham to create your own custom brush. Use Pathfinder Tool to Manipulate Shapes Manipulating shapes allows designers to create custom shapes. The tool that I would have to use is called the pathfinder tool. Pathfinder tool allows you to create a custom path by combining, subtracting, divide, trim , merge and a lot more. This adobe illustrator hack is one of the most important hacks that you would need in order to be professional logo designers. The reason being a logo design containing many elements that you want to customize and Pathfinder tool enables this need and provides your logo with a seamless look like a single piece element. You can use the following guide by satori graphics to learn more about pathfinder tool- Make Your Own Swatch Set Let’s say you are working for a company and they use only a few colors to create the graphics. You could type in the hex code in the color selector tab but, doing it every time for every color could result in things getting time-consuming, therefore, you can use create your own swatch set library to save this color. You can use the following steps to create your own swatch set library- Enable the swatch panel Click on Windows and click on the swatch. This enables the swatch panel in the work space. Select the color you want to add Now using the eyedropper tool you can select the color you want to save. Create a new swatch After selecting the color, click on the create new swatch set button at the bottom of the swatch panel. You have successfully added your custom swatch You can find the custom color is now listed among the other swatches. Use Replace Spine to Create Beautiful Graphics If you want to wrap a patter around a shape or line you could do that by replacing the spine option using a blend tool. The blend tool allows you to blend the pattern or shape about the line of the object. Freeform Gradient Tool The freeform gradient tool allows you to create amazing gradients into your designs. Since using gradient in designs has become a trend, having freedom over the use of gradient color is such a great feature allowing you to create an amazing and cool effect in your design. Martin from Yes! I’m a designer who has provided a guide for using this feature. [Bonus] Use Auto SpellCheck In the latest 2020 version of adobe illustrator, you can find the auto spellcheck option under the Edit section. By default, it is not enabled and you have to manually enable this feature. Wrong spelling creates a very bad impression among your client as well as clients’ clients and many designers in the past faced a big problem when they type instead of copy-paste from the word document. Adobe released this feature in its 2020 version of adobe Photoshop that enabled the designers to correct the spelling mistake by right-clicking on the wrong spelling which is marked with red and replacing it with the right suggestion. You can use all these adobe illustrator hacks to make your designing process faster as well as more efficient. To keep yourself updated with the graphic design world, signup to our newsletter. Shiv Edit profileHi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.

      Adobe illustrator hacks help you in creating custom graphics faster and saves time. Use these hacks to save time as a professional designer

    1. A Step By Step Guide to Design a Logo for Your ClientsPosted by jennytarga on February 7th, 2020Logo is a very important part of building your brand image. It is the first brick that goes into your business branding, therefore a logo design becomes very important for your business to grow big.Branding allows your brand to connect with your clients and help them remember you wherever they go. These qualities are essential for your business to grow big. Since logo design plays such importance in business, therefore, we’ve curated a step by step guide to designing a logo for your clients.Understanding Clients NeedsUnderstanding the client's needs and wants helps you in managing project time and efforts. If your client is what something else is and you are providing something else then it's not going to work. Therefore, coming up with a design that reflects the client’s brief saves you multiple revisions and additional hours of work.The client's needs can be found in the design brief he/she provides at the first meeting. This brief is the holy grail that you can never cross. Now that being said, you can add a little innovation and personalized style into the design but, within the context of the design brief.Define Brand IdentityBrand identity is how people perceive your client. It might sound simple but it is way more complex than that. Around 65% of humans are visual learners, therefore, influencing them using visual means helps your brand identity to get registered in your client’s mind faster.Defining your brand identity gives you guidelines and instructions on what to do and what not to do. There are thousands of permutations and combinations that you can use to come up with a logo design but, when you have a brand identity guide you can save yourself tons of time and brainstorming efforts. This type of branding using visuals is called Visual Branding.  Analyze CompetitorsAnalyzing competitors helps you in getting inspirations and design structures. You can learn about industry standards after analyzing the competitors and researching the industry as a whole. For research, you can use Google, Google Images and the competitor's websites.Decision on Logo StyleLogo style is your approach towards the particular design. You can use the data collected from analyzing the competitors to decide your design style.A logo style can tell you different things about the brands, therefore choose this very carefully. Some of the common logo styles are as follows-ClassicModern & minimalistic designHandmade designVintage designChoose Logo TypeThere are several different types of logos that you can use for your design project. To decide on the logotype you can use the competitor analysis as well as the design brief. You can also provide your clients with two or more different types of logo concepts. Giving them options to choose from enables you to deeply understand what they want.Choose Color PaletteColor is the most important part of a logo. The brand guide and branding process always have a defined color palette. Designers must never go out of these palette to ensure uniformity of brand designs.If the business is brand new you have to choose the color wisely. Color plays a significant role in our everyday decisions and the same applies to the brand. You can use this guide on color psychology to learn more about color psychology.Choose Right TypographyRight typography that matches the characteristics of the brand image enables the brand to express its underlying feel to the viewer.Provide the Best OptionIf you are providing the graphic design services to the clients then it becomes essential for you to design multiple options for your clients. Designing a logo can be challenging and requires years of experience. To get the best result with your designs you need to keep practicing and keep learning about new trends and techniques.Go, Design Logo Now!Use this guide to implement your design project idea into a physical design. The most important part of being a professional logo designer is to keep practicing your skills. You can always use sites like Pinterest, Dribble to get inspiration but, the most important thing is to keep practicing.

      Use this step by step guide to design a logo for your clients that they can never reject.

  3. Jan 2020
    1. How Businesses Use Psychology to Increase Sales?EveryDesignsJan 31 · 3 min readBusinesses use everything in their power to increase their sales. They offer a discount, indulge in aggressive marketing, create a monopoly and apply various business strategies to skyrocket their growth.One more thing that businesses use, which works on background level is psychology. Psychology is a very important part of human behavioral science. Every single person behaves in a very different way. Their likings are different, their understanding is different, every single person is very different from others.So, it becomes difficult for businesses to target a bigger audience. Therefore, to understand their customers, businesses use psychology and its application in business operations.In this article, we will discuss how businesses use psychology to increase sales. But before that let’s find out why it is business psychology.What is Business Psychology?Business psychology is a field of psychology that deals with providing insight into people and their behavior. It takes a practical approach by studying a monitored group of people and giving a conclusion towards specific behavioral research.Using business psychology corporate can come up with plans and strategies to the target audience and provide them with a solution to their problem. The very basic job of a business psychologist is to understand the customer’s needs and help the business to deliver that.Behavioral Psychology in BusinessBehavioral Psychology is the study of human behavior in context with the environment. The environment plays an important role in the behavior of a person. A kid when brought up in a secure and friendly environment tends to be more successful and moral whereas a kid who had an abusive father or mother a.k.a. bad environment tends to become a criminal.It's simple: kids learn for their parents and even an adult is susceptible to influence from other behavior. A prime example could be peer pressure. Peer pressure can make you do things that you do not want to do like drinking alcohol.Many studies like this one suggest that the majority of people started drinking due to peer pressure. Behavioral psychology helps in understanding these behaviors and comes up with a solution that benefits society.Here are some of the principles that behavior psychology deal with, within the context of business.The Human Learns Better VisuallyAbout 65% of people are visual people meaning they like and respond to visuals better and faster than any other means. So, influencing people using visuals like graphic design helps a business much better. A business needs to have professional graphic design services to ensure they can market their products better.Psychology of ColorsColor is one aspect that makes humans special. As you know, humans are one of the few species who can see such a wide range of the color spectrum. Therefore, colors play an important role in people’s life.You can use different colors to subtly convey a message regarding your business. To learn more, check out the article on Color Psychology and see how you can use colors to market your brand.Customer LoyaltyEveryone likes reward and Rewarding programs are the best customer acquisition tool that big corporate uses. A prime example of this could be a reward program by Starbucks that they offer on their mobile app. You can also provide your customers with rewards that help your customers in connecting with your business on a personal level.Social Psychology in BusinessSocial psychology is a study of human behavior when influenced by other people’s behavior. Here the psychologists use the data produced by the interaction of two subjects to design a strategy for their businessThe following are the best examples of social psychology in action-Word of Mouth MarketingWord of mount marketing is the kind of marketing where a person buys a product just because it was recommended by someone. It is so powerful that it can even work online by posting customer’s reviews. This is the reason why people keep testimonials and reviews on their websites.Reciprocity PrincipleWhen a business offers an unmatchable value to its customers than people would respond to that by providing a similar proposition by becoming your customer. You can use this principle to provide your customers with Freemium tools to increase sales.ConclusionIn order to increase revenue and business, you can use any of these psychological principles. Big brands use this principle to achieve that so why don’t you?

      Businesses use everything in their power to increase their sales. They offer a discount, indulge in aggressive marketing, create a monopoly and apply various business strategies to skyrocket their growth. psychology is one of the tools that businesses implement into their operations. so, here is how businesses use psychology to increase sales?

    1. How to Get Started As a Graphic Designer? Get link Facebook Twitter Pinterest Email Other Apps January 28, 2020 Graphic Design is one of the most important services that any firm in the world needs. Visual graphics help a business in attracting customers as most of the human populations are visual learners. Therefore, it is one of the most prominent career fields where you can grow and experiment with new trends. This field is best for creative folks who like to use colors, images, patterns, and other elements. Since modern technology demands digital art rather than a paper, therefore, learning a computer tool becomes absolutely important. This article will guide you by giving you integral details about the Graphic design industry and how to get started as a graphic designer. But before that let’s find out what is graphic design? What Is Graphic Design? Graphic Design is all about communicating visually and solving problems using typography, illustrations, photography and other elements. You can provide a variety of services like logo design, business card design, poster design, merchandise design and much more. Graphic design helps a business in establishing visual branding which is one of the most important assets for a business. The moment your business turns into a brand, you no longer need to worry about the sales as most of your product will sell automatically.  This power of branding is not possible without graphic designers. So, here's how you can get started as a graphic designer- Learn the Skills Learning the skills is necessary as without skill how can you able to sell your designs. You can learn graphic design skills easily, some way of learning this skill is listed below- Go To a College There are a lot of colleges that offer a professional degree program on graphic design and matching subjects. You will be taught by professional designers and skilled people. There will be professional logo designers teaching you the art of logo designing, professional poster designers teaching your poster designing, etc.   Some of the famous graphic design colleges are Standford University, Aalto University, School of the Art Institute of Chicago, etc. Learn Online You can learn graphic design online using a variety of resources like YouTube, Udemy, Lynda, etc. They are the leading online class organizer best for learning a skill. You can buy a course on these platforms created by professionals from all over the world. The best part of learning online is it available for a lifetime and you can share the course with friends and family. So, this is one of the best ways to learn graphic designing skills. Tools to Master The tools that are used by professionals for designing graphics are as follows- ·         PhotoShop ·         Illustrator ·         CorelDraw To be a professional designer you just need to learn these three tools. All these tools are similar to each other, therefore, when you learn any one tool then you can easily learn the remaining tools. Where to Start As a Graphic Designer? Since you have learned the skills required for a graphic designer, now is the time for you to use the skill. The following are the best ways you can start up as a graphic designer- Freelancing Freelancing is the best way if you do not like 9-5 jobs as it gives you the freedom to do the job as you like and on your schedule. You can participate in a variety of design contests like logo design contest, t-shirt design contest and much more. If you are a college student then it is the best way of getting some money as well as building a portfolio that will help you in the future. Job Hunt A job hunt is a way to go that will help you in getting a serious salary. A job is best for those who like getting a guaranteed paycheck every month. You can use websites like Indeed.com or Monster.com to find a job. Start a Business Starting a business is another way you can start as a graphic designer. You can provide all the graphic design services to clients but it is recommended that you should acquire experience in order to deliver the best graphic. Also for starting a business, you need to have some funds and office, therefore, prepare a business plan before starting a business. Conclusion The graphic design industry is a very lucrative industry to start a career in. Businesses and startups need a reliable and budget-friendly option for their graphic needs so offering them a valuable service will lead towards your success. You can use the following process described above to start a career as a graphic designer. 

      Use this link to find the best guide for getting started as a graphic designer. Get a road map on how to become a professional graphic designer.

    1. 15 Best Marketing Tools to Increase your Sales Whether it’s a small business or an enterprise, every business needs to have its marketing game on point. Big businesses invest heavily in marketing and promoting their products on various platforms but, a small business cannot afford big marketing budgets. This article lists best marketing tools By Jenny Targa13th Jan 20200:00/15:0323 claps+20 Share on23 claps+20 Share onShare onWhether it’s a small business or an enterprise, every business needs to have its marketing game on point.Big businesses invest heavily in marketing and promoting their products on various platforms like Google, social media, banner ads, etc. but, a small business that cannot afford big marketing budget hence, lacks behind and fails.Did you know around 90% of the startup fails within the first year of establishment? Do you know why?Well, there are lots of variable factors that result in business failures but one of the major ones is marketing. Marketing is all about running the right campaign based on the products, audience, and channel.To make your campaign optimized and organized you need to have the right tools. In this article, we will provide you with an 18+ marketing tool that will definitely increase your sales.Content Generation Tool“Content is King”You've got to have the best content to see business growth. Whether it’s Google or your customers, everyone expects content that helps them in solving their problems. If you can solve someone's problems, then you are most likely to make him your customer for life.To generate content that helps your customers in solving problems, you need to find the problem first. So, the following tool helps you in creating the best content-Google Google is the most used search engine in the world with 80-85% of market share. Ranking your website for keywords helps you in increasing sales.What do you do when you want to buy or search for something?Google it!But, how Google will help you in creating content that ranks and viewers find interesting?Google can help you in finding the topics or problems people are facing related to your industry. You can then create content like articles, videos, etc. solving that issue. Simple, isn’t it?Just put in the keyword related to your industry and you can get various topics to write about from the suggestion section as well as on auto-fill keywords. People are searching for all these keywords and questions.For example- Search for the keyword “How to start a business” on google.comYou’ll notice Google is providing you with auto refill options. All of these can be your potential content topics.When you scroll down you’ll notice there are few suggestions provided by Google, they are your content topic.And hey, it’s FreeGoogle TrendsGoogle Trends is yet another amazing product that is free and provides you with some amazing results. They are best if you want to find out what is trending and where is it trending.If your customers are from specific demographics like the US, Google Trends can give you location-specific results related to your industry. You can create content specific to that region.You can use related queries or interests by region to create a specific topic for your content. The content created not only ranks for the keyword for a specific region but also brings relevant traffic to your site.EveryDesigns When you are creating content or marketing your business you need to have graphic design services. Around 80-90% of all the people are visual meaning creating a moving design can influence the viewer in buying your products.EveryDesigns provides the best designs by organizing a design contest. You just have to provide the brief and you will receive different concepts crafted by multiple designers.You can then select your favorite design and pay for only that design. It’s the world's easiest way of getting the design, isn’t it?BuzzSumoBuzzSumo helps you in generating ideas, high-quality content, track performance, and identify influencers to promote your content.The above dashboard shows you the engagement with a variety of filters to narrow down your analytics. You can use this data to create content that gets engagement as well as social signals.You can also use this tool to find the best social media channels to get your content shared and increase engagement.Content Optimization ToolNow, you have created high-quality content that not only ranks but also engages your visitors. But, it is important for optimizing content for grammatical errors, keyword density, and other important optimization. The following tools can help you in optimizing your content.GrammarlyGrammarly can help you in removing any grammatical errors and provide you with replacement words. Grammarly also provides you with a content score that can make your job easy. Higher the score better than the content.  You also get to find whether it is engaging or boring based on the writing tone. If you want to make your writing your English professor then you got to have Grammarly.It is free as well as pro versions, you can for free if you are on a budget but, if you have bucks and find a grammar correction tool then this is it.Yoast SEO PluginYoast is an SEO plugin that helps you optimize your on-page SEO. If you use WordPress as your website CMS then this must be your go-to plugin. Yoast not only helps you in writing title, description but also helps in optimizing content by scoring content based on a variety of SEO factors.If everything is green like the title, description, Yoast Analysis then you are good to go, but if you find something in red or orange then improve that factor by highlighting it, until it turns green.Website ManagementHaving an online presence is important nowadays, and what is the best way to be online then having a website?A website helps your business in getting more customers and creating a global presence. If you have a website then you must require a website management tool. The following are the tools that can help in managing your website-WordPressWebsite management is the basic requirement that every business having a website needs. Using a CMS like WordPress can help you in making your job easy.You do not need to learn the programming language to work on WordPress. There are different plugins that help your website from the functioning part and you can use page builders to drag and drop.You can even use WordPress to build your own e-commerce website. About half the websites use WordPress to operate their website.Email MarketingIf you ask me, email marketing is the best way of getting quality sales. You only get those mail ids who are interested in your product. Everyone is not your customer and email marketing funnels downs only your customers.Using this method of marketing, people will visit your website regularly, which sends a good signal to Google and affects your ranking positively. The following are the best tools that you can use for marketing your brand via email-MailChimpMailChimp is one of the well-known email marketing tool that powers hundreds of webmasters in powering their marketing campaigns. The best part is it's free and comes with enough features to make small business.When you start to get more customer base then you can use their paid plan which is as low as $9, Cheap marketing tool isn’t it?HubspotHubspot is not just an email marketing tool but a group of inbound marketing tools that consist of conversational bots, email marketing, and other tools.These tools are designed specifically to create a marketing funnel that drives your customers through various stages of sales. These stages as defined by Hubspot are Attract, Engage, and Delight.Hubspot has free as well as paid software. You can start with the free version and eventually when your business starts getting bigger, you can purchase the paid version to increase the functionality of the software.Social Media MarketingSocial media is one of the biggest channels that has the potential of making or breaking your brand image. The daily visitor count on social media websites like Facebook, Instagram and Twitter is in millions, which makes it a potential source for brands to increase their customer engagement strategies.Tracking social media signals from users will ensure that your products or services are indeed perceived as good. If you find people posting a negative review for your service or product quality, you can quickly get into damage control and prevent spoiling the brand image.The tool that can help you in tracking, optimizing and using social media to its full potential is as follows-MeetEdgarMeetEdgar is a social media marketing tool that takes your social media campaign to auto-pilot. The biggest challenge that comes when handling a social media account is finding the relevant content, optimizing it and posting the content. You have to repeat the same process on different social media accounts. This is a lot of work.Tools like MeetEdgar automate these processes and speed up your campaign. There is an A/B testing option, tracking and unlimited library of content, so you don’t have to worry about producing the content yourself.The first month is free so you can try their service and if you find yourself liking the product then it is the best option for you to handle your social media channel.Crowdfire AppCrowdfire App is a software that helps you compile content to post on your social media account. The algorithm helps the user in finding the relevant content based on your niche.It assists you in optimizing your social media, it is a very powerful tool for handling your social media account. There are free as well as paid versions available in the market. The real potential of your social media can be utilized when you get the paid version of the app.Statistics Tracking ToolsStatistics or Data is the most important part of any marketing campaign. Data-driven marketing helps in keeping track of what you did right and what you did wrong?Planning different strategies and organizing different campaigns for your business can be overwhelming for you to track and certainly impossible.Data collection tools help you in tracking your progress and ranking your various campaigns. The tools that are best at tracking your data are as follows-Google Analytics & Search ConsoleGoogle Analytics & Search Console are free tools that help you in tracking your website visitors. These tools have become a marketing standard for every website.These tools are designed to provide data on user activity and engagements within your website as well as Google. The basic difference between search console and analytics is, the search console provides the data on the website performance on Google whereas analytics provides website performance on the visitor side.CrazzyEggCrazzyEgg is another marketing tool that provides valuable stats that the Google analytics and search console lacks. It adds another layer of information that can help you in improving your website performance.Features like heatmaps, scrolling, A/B testing, user site recording, etc. can provide an additional layer of data that can help you in optimizing your website.It is a paid product but the first 30 days are free.SEO ToolsSEO stands for Search Engine Optimization and it is one of the most important factors when it comes to online marketing. The main objective of SEO is to rank the website higher in the SERPs for specific keywords.To do so, you would need a variety of tools, the following are the list of tools that you can use to improve your site’s SEO-UberSuggestUberSuggest is another best marketing tool that helps you in making your business increase sales. It is a free tool and provides you with data like search volume, Keyword ideas, content ideas, web traffic, SEO difficulty and much more. If you are into digital marketing then this tool will help you in optimizing not only your content but also helps you in auditing your website and getting backlink data of your competitor.It is one of the best marketing tools that can make your website rank higher in the SERPs, free of cost.AhrefAhref provides you with a list of tools to use for optimizing your website as well as tracking your competitors. One of the most used tools that makes it best in the market is the content explorer. You can use this tool for content creation.The number of tools that you get from Aherf is enough to make your website rank higher. You can run a site audit, analyze competitors for their backlinks, track your backlinks, and much more.You can get a free trial for $7 and the full basic pack for $99.ConclusionMarketing is very important and when you are a small business it becomes a basic necessity. It is a method of helping your customers find your product.How many of the tools have you used before?What are your favorite tools?Or did I miss your favorite tool?

      Whether it’s a small business or an enterprise, every business needs to have its marketing game on point. Big businesses invest heavily in marketing and promoting their products on various platforms but, a small business cannot afford big marketing budgets. This article lists best marketing tools

    1. Color Psychology- Build your Brand Image using Color Theory January 9, 2020 shivkumar Logo & Branding Color, psychology and branding are all very different things, but when we combine all of them, you get a guide that helps businesses in building their brand using color psychology. Why You Should Care About Color Psychology? Human behavior has always been a very interesting area of study for many scientists, questions like-Why everyone has different opinion about certain things? Why do women and men think differently? And thousands of different questions needed to be answered. One of the questions that scientists have been researching about is colors and its effect. Humans are one of the few species that can see colors. The other species like monkeys, ground squirrels, some birds, insects etc. can see few colors but not as good as humans. So, it becomes essential for us to find out why. Color influences our daily behaviors in many ways. We react differently when we look at certain colors. It creates a physiological change in your body’s biochemistry, which leads to certain decision like buying it or not.  Using this knowledge, we can help businesses in building their brand image by addressing the psychological behavior of a customer. Taking this path for influencing the customers, make it an easier and effective approach for business as it saves money, time and other resources. What is Color Theory? Color theory is a guide that designers use to mix, match and combine to create visual effects in their designs. There are 18 decillion numbers of colors that is, 1 followed by 33 zeros, it becomes extremely hard to create a guide and include all those colors in a book. Since designers are more creative people, and providing them with a study material containing details about these colors can be overwhelming for them. So, Color theory was introduced that helps a designer to create his/her own color that they want. If you want to understand the color theory, we need to understand what a color wheel is? Color Wheel for Better Understanding of Color Psychology Color wheel is an arrangement of different colors and illustrates the relationship between primary, secondary and tertiary colors. In order to understand color psychology, we need to understand what colors are, which can only be done using color wheel. Components of Color Wheel The color wheel contains different colors and can be categorized as follows- Primary Colors Primary Color consists of three colors that make all the other colors. The three colors are red, blue and yellow. These colors are also used to make secondary colors. Secondary Colors Secondary colors are purple, green and orange which are placed between two primary colors. The secondary colors are formed by mixing the primary colors, which is as follows- Red+ Blue= PurpleBlue + Yellow= GreenRed+ Yellow= Orange Tertiary Colors Tertiary Colors are a combination of primary and secondary colors. The color formed is similar to the primary color but with a difference in its tone. There are six tertiary colors which are as follows- Red-OrangeYellow-OrangeYellow-GreenBlue-GreenBlue- PurpleRed-Purple Saturated Color or Hue Saturated Colors or Hue are those colors that are pure in nature meaning the colors are untouched. In this color scheme, no other colors are mixed with the original color to form a pure color. Tone Adding grey color to the base color gives a toned color. For example-adding grey to red increases the tone of red and you achieve a different color. Since, grey is made up of black and white, altering the percentage of black and white in the grey gives different grey color which in turn alters the red color. Tone is often used to decrease the intensity of the color. Tints Adding white color into the base color gives a tinted color. For example-adding white color to red forms a different color, which lightens the brightness of the color red. You get a pinkish color which is also one of the favorite colors of women. Tints are often used to decrease the brightness of the color. Shade When black is added to the base color, we get a different shade of the color. For example- adding black color to red color, form a maroonish red which is a darker form of red color. Shades are often used to intensify and decrease the brightness of the color.  Warm and Cool Color Since white light is made up of seven colors therefore, whenever the light hits the surface of the color, it absorbs some colors and reflects others. For example- when light hits a blue color surface, it absorbs all the color but reflects the blue color, giving it its blue color. Colors can be distinguished into two broad categories based on the amount of light it reflects and absorbs. Warm colors and Cool colors, as the name suggests, warm colors are hot in nature and cool colors are cool in nature. You can find the difference between warm and cool color by drawing a line in between the color wheel. Neutral Colors Neutral Color are those colors that are neither warm nor cool hence, they are named cool. These colors are hidden in the color wheel and cannot be found easily. Neutral colors include black, white, gray, brown and beige. They are called neutral colors because of their distinction from the other colors. Neutral colors are used to create shade, tone, tint and other color alteration.   Color Schemes for Branding Your Business Now, we know what colors are and different types of colors that can be used for branding. Creating a brand design is more than just using colors, but, it is using colors for a purpose that tells a story. Using a color combination of two or three colors helps in creating a design that is lively and conveys a story. The color wheel helps us in finding these combinations that go well with each other. There are few general geometric combinations that look very good and can hold true for any color. These geometric shapes when moved from color to color, the other colors also match accordingly. Complementary Colors Complementary colors are those colors that are placed opposite to each other in a color wheel. This combination is best when you want to make things stand out like on a CTA button, CTA Text etc. It visually registers better when we use complementary color because of the contract created by the color. Opposite attracts which makes these color schemes more appealing to the eyes and can be used to instantly attract the attention. As the above image shows, the complementary color (Left Side) helped the CTA button to get highlighted easily, whereas, on the right side, we have to add shadow to make it look distinct and still the design cannot do the job that a complementary design does. You can use the complementary color scheme in the logo design to make your logo different and help it to stand out from the crowd. These colors are versatile and are best for marketing your business. You can use this color scheme to create your website as well as a logo that complements each other.  Split Complementary Colors Split complementary colors are best if you want to use three colors. In this color scheme, the contrast is not complementary but still creates a distinction that gets registered. Using split complementary colors in the designs is quite tricky and might come as funky. So, if you are a business that deals with professionals, businesses must keep away from these colors. As the above image shows a web page design that uses three split complementary colors. The design has a base color as rose pink and purple as supporting complementary color. The CTA buttons are yellow-greenish (Rio Grande) color. They complement each other and at the same time do not create intensity that complementary colors do. Analogous Colors Analogous means similar or comparable. Analogous colors are a group of three colors placed next to each other in the color wheel. These colors have the potential to create a seamless look that relaxes you. This type of color scheme is subtle yet alluring which makes it best choice for interior decoration, posters design, paintings etc. Monochromatic Colors Monochromatic colors are those colors that use tone, tints or shades of a single color. The use of monochromatic colors is to add sophistication and elegance to the design. They are also seamless and can be used for product package design, website design, photography etc. The best way to use the monochromatic colors is with a neutral color to create a distinction that is necessary for certain designs. Using Triad, Tetradic, and Polychromatic Color Schemes for Branding There are lot of colors and different color models to follow. Marketing your brand has multiple channels and each channel has its own design requirement. Since, design and art are subjective, it is not necessary to follow just two are three colors. You can use multiple color schemes to create a design for your brand. These color schemes are named as triad, tetradic, and polychromatic colors which means three colors, four colors and multiple colors respectively. There are two different channels when it comes to marketing and these are Digital marketing and print marketing. Both of these channel uses different model for designs. CMYK Color Model CMYK stands for cyan, magenta, yellow, and key (black). This model is used for the printing process which uses ink plates with the same color. All the branding materials that require you to print like business card design, flyer, ad poster etc. must follow this color model to get the best results. RGB Color Model RGB stands for red, green and blue. This model is used for marketing over digital medium. Since the screens of our devices RGB pixels for displaying the image, it is the best choice to create a design based on RGB model. Choose the Best Colors for Your Business There are overwhelming numbers of colors in the world. There are so many options to choose from. What should I choose? Well! It depends on different factors like demographic, culture, gender etc. but we can narrow down our search for the best color for branding your business image by learning about the psychology of colors and how they emotionally affect our choices. Color Psychology of Red Red is a powerful color and can grab instant attention. It contains high energy and can be associated with attraction, love, anger, strength, power and many other emotions. A business that needs to create stimulates physical senses like hunger, lust and passion. Psychologically, it energizes the physical body and increases blood circulation and heart rate, which makes it the best option for the food industry. Some of the businesses using the color red are McDonalds, KFC, Coca Cola, etc. Color Psychology Negative Effect of Red Red is a very powerful color and requires a balancing color which cancels out the negative effect. Some of the negative traits that are associated with red color are danger, anger, aggressiveness etc. therefore, it becomes extremely important for you to balance this emotion by adding colors like white, blue, yellow etc. Color Psychology of Blue Blue is the most used color for branding as it is the safest due to its quality. It evokes calmness and serenity feelings which make it the best option for business. Many studies suggest that, blue color is also the most preferred color for men. A business that wants to create trust and sincere feelings in their customer heart should use this color. Some of the businesses using the color red are Facebook, Samsung, HP, Intel etc. Color Psychology Negative Effect of Blue Blue can create a feeling of aloofness and sadness and can lead to loss of appetite which makes it the worst option for the food industry. To balance these emotions, you need to pair it with a complementary color or neutral color like white.  Color Psychology of Green Green color is nature’s color and therefore, associates it with growth and vitality. We can find green color in nature and when we see green color, we often get an image of leaf, plat or tree in our head. It is a very relaxing color and evokes a feeling of safety and compassion. It is also associated with money because of the use of green color in Dollar. You can find many businesses related to finance industry to have green or blue color logo design because of its association with growth, nature, security etc. Some of the businesses using the color green are Subway, Starbucks, TD Ameritrade etc. Color Psychology Negative Effect of Green The color green can induce a feeling of jealousy, which works sub consciously. Jealousy is a negative emotion but, if used correctly, can increase your business growth. Cultural significance is really important when dealing with the color green as different culture has different meaning associated with this color. Color Psychology of Yellow The color yellow is the brightest color of all the visible color spectrum, filling it with energy and optimism. It can grab instant attention and increase metabolism due to its energetic nature. Traffic signs and warning signs are all written in red and yellow. Some of the businesses using the color yellow are McDonalds, Lays, IKEA, Nikon, IMDB etc.   Color Psychology Negative Effect of Yellow Aggressiveness is also associated with the color yellow, therefore, often balanced with black or white. Some of the compatible colors of yellow are blue, red, orange etc. Color Psychology of Orange Orange is the combination of red and yellow making it energetic like them. It can grab attention and can induce feelings like excitement, enthusiasm, and warmth. Halloween is associated with orange color, therefore, it can have a cartoonish and dark assessment by the viewer. Some of the businesses using the color orange are Amazon, Modzilla, Harley Davidson, JBL etc. Color Psychology Negative Effect of Orange We see orange colors in nature either on a flower, fruits, vegetable or on the dying leaves during autumn season. This makes it a contradicting color which makes it a controversial. It gets balanced when using it with colors like white, black, blue etc. Color Psychology of Purple Purple is a royal color that can be found as the go-to choice of many historical figures. You can find many royal prince and princess dressed with a beautiful silk and muslin clothes colored purple. Wisdom and prosperity is indicated by using purple color. Some of the businesses using purple color are Cadbury, Yahoo, Twitch, FedEx etc. Color Psychology Negative Effect of Purple Purple is also associated with mysteriousness and Premiumness which makes it unopened or approachable to everyone. If your business image demands you to be open then it becomes very difficult for you to use this color. You can use the color with other colors to get past this feeling and create the balance. Color Psychology of Gold Gold, as the name suggests, is a royal and rich color. Gold as a metal is a high priced metal that makes it one of the most valuable things on earth. This quality can also be noted when we use the gold color in our designs. It expresses charm, confidence, luxury, and treasure which makes it valuable. Some of the businesses using the color gold are Royal Stag, Bacardi etc. Color Psychology Negative Effect of Gold Since it is associated with premium class and rich features, this color is not for everyone. If your customer base is a premium class, then you can use this logo, and if you want to be approachable to every section of the society, then you must use some other color. Color Psychology of Silver Silver is a metallic color that is associated with strength and power and therefore, is often used by card manufacturers. It’s glamorous, modern, sleek, high-tech etc. making it an appealing choice for a young audience. Some of the businesses using the silver in their brand image are Audi, Jaguar, Lexus, Toyota, Honda etc. Color Psychology Negative Effect of Silver Silver can be a little cold and impersonal, which makes it un-connecting. This color sets a fence around it making it un-approachable which can be good as well as bad depending on your customer base. For a luxury brand, the customer base is the premium class of society, making it acceptable. Color Psychology of Black Black is the darkest and most powerful color of all. It is the most mysterious and sophistication oriented color making it the best option for premium and popular brands. Some of the businesses using the black color are Nike, Addidas, Gucci, Puma, Apple Inc. etc.   Color Psychology Negative Effect of Black Black can be aloof, secretive, sad, and negative feelings that can intrigue your inner insecurity. It has the potential of depressing you and creating a void within. It is necessary for you to use this color with caution and to balance it with a color like white, yellow etc. The color black can match any color, making it versatile color choice.   Color Psychology of White White is opposite of the color black and is innocent and self-sufficient. It’s a neat, pure, simple color that evokes the same feeling. Some of the businesses using the color white are Vans, WordPress, Wikipedia, etc. Color Psychology Negative Effect of White White is often connected with boring and un-impressive features. The color white when used alone can easily pass you conscious mind, but, when used with other colors can create an influential design that can get instant attention. Color Psychology for Marketing and Branding There are many studies that show that color has a huge influence in creating a brand. Human beings are visual animals making it one of the most used channels to influence. Branding and marketing depend highly on visual imagery to promote their brand image and products. Color appeals to the psychological part of the human brain and creates an influential patch for brands to adapt. The right color for your brand depends on many factors like brand voice, brand image, demographic, culture, industry and much more.

      Color psychology plays an important role in building a brand image. Branding and marketing use colors to influence customers and branding.

    1. Amazing Facts about Logo Design that Might Shock YouSushmachoudharyJan 7 · 4 min readGraphic Design is one of the best methods for getting your brand recognized all over the world. Many startups and businesses invest heavily in their graphic design to ensure that they get the best graphics.A single design has a potential of conveying unspoken words, which makes it one of the most prominent way that brand uses to market their business. Since, Logo design is an essential element of branding therefore, it becomes important to know the facts about logo design and the famous logos.Pepsi paid $1 Million for Getting a Golden Ratio LogoPepsi hired designers and spent an estimated amount of $1 million dollar in designing their logo. It took around 5 months time to redesign the icon. Pepsi spent several million dollars to change their custom logo design from billboard, vehicle wrap, and other advertising campaigns.The reason for changing Pepsi logo to match the golden ratio proportion is because golden ratio proportion is considered to be the most attractive and harmonious designs to look at.Nike Logo Swoosh is Actually an Goddess’s FeatherNike is named after the Goddess with the same name Nike. The goddess personified victory and often portrayed with wings. These wings became the inspiration for Nike, Inc. Nike logo is one the most recognized logos in the world with an estimated worth of $26 Billion alone.In 1983, the designer Carolyn Davidson, also known as “The Logo Lady” was gifted with a golden Swoosh ring with an embedded diamond and 500 shares (Worth $1,000,000 as of 2015) of Nike stock to express his gratitude.Starbucks Logo Takes Inspiration from Greek MythologyStarbuck logo represents a mermaid holding two tails. She was a siren in Greek mythology that lured the sailors. Alternatively, she was connected with European folktale Melusine, who married a human. The logo of Starbucks was changed throughout the years. The most recent version of the logo is more friendly and recognizableBaskin Robbins Has “31” Masked in their LogoBaskin Robbins is an ice cream and cake chain company having various branches throughout the world. The company began its operation in 1945 with 31 flavors of ice cream. You can find the number “31” concealed in their logo.Apple LogoThe Apple logo was created back in 1977 with analogous tools, therefore, needed an update. It took $50K to digitize the apple logo.McDonald's Logo Has a Hidden MeaningMcDonalds Logo does not just represent the word “M” but resembles female breasts. In 1962, the logo for McDonald's was re-designed. They hired a psychologist named Louis Cheskin who suggested them to use golden arcs making an “M” which would make them remind them of their childhood.BMW Logo Is Not a PropellerThe BMW logo is not a propeller it was popularly known for, but represents the flag of Bavaria.BMW LogoBavaria FlagTwitter LogoTwitter logo was bought for just $15 when the company was launched. The designers of the twitter logo, Simon Oxley received just $6 for selling the logo. Later, Twitter hired renowned designers to redesign the same bird logo.If you are a business and want to get your logo, organizing a graphic design contest is the best option.MGM Logo used 7 different LionsMGM logo uses 7 different lions for their iconic logo. The Lions were trained to roar on cue to get the right mascot logo.An image was circulated on the internet depicting the lion being ill treated for getting the right logo but, it's fake, the image was photoshopped and the lion was going through an MRI scan.

      These are 10 amazing Facts about logo design that will help you learn about your favorite brand.

  4. Dec 2019
    1. Top 12 Small Business Ideas to Start a Business in Austin December 26, 2019 shivkumar Business Ideas Starting a business is the boldest move you can make. It is a very hardworking task as you have to invest your time, money and dedication into building a business. Starting a business is more than just a small business idea. As an entrepreneur, your highest priority is to find whether there is a business opportunity or not and to find what customers really want. This article will provide you with top 12 small business ideas to start your business in Austin. But, before that let’s find out why Austin should be on your list for starting business. Why Austin for your Small Business? Austin, Texas is home to many Corporate Headquarters and Regional Offices of big tech companies and the reasons are pretty obvious. The population of Austin is 865,000 making it the largest city in Texas and the fourth largest in the United States, making it prominent places for businesses to flourish, especially small businesses. In early 1990s, Austin experienced a big dot-com boom resulting in it being the home of many tech companies. Google, Facebook, Adobe, IBM, Apple Inc. etc. are some of the big names that have an establishment in Austin city hence, nicknamed Silicon Hills. Every Year Austin host an event called as “ACL Music Festival” due to which Austin is also called as the “Live music capital of the world”. It is a 10-day festival celebrates film, music and digital media. Many visitors from around the world visit here to participate and enjoy the 10-day festival. According to many publications like Forbes, Travel & Leisure magazine etc., Austin is a great place to live, making it best place to have a small business. “Keep Austin Weird” has been a local motto for years featured on stickers and t shirt designs. Austinites population is a mix of government employees, foreign and domestic college students, high-tech workers, blue-collar workers and business people.  Since, Austin is such a great place to start business due to its population, diversity and economics. These small business ideas will provide you with promising opportunities for your business to grow. Food & Beverage Business Wherever there are people there will be business opportunities especially when it comes to food & beverage. Eating is the primary motivation of human existence and when your business can provide people with this need fulfilled, along with an unmatchable service then your business is more likely to grow exponentially.  Recently, Food truck business in Austin has become more popular as the investment is low to start a food truck business.  Austin has the second largest number of food trucks in the United States. It is one of the best small business ideas that has the potential of becoming into a big and profitable business. All you need to start a business on wheels is a truck, equipment, business logo design and a plan. You are all set to start your business. Laundry Service Everyone likes to look good and presentable, especially business people. Wherever there is a need there is an opportunity. Now that being said, the problem that people experience is that they do not have time to wash their clothes. You can start a laundry business to meet their needs and save their time and money. To start a laundry business in Austin, all you need is a space, machines and business plan. You can bring in a lot of innovation in this business, like by providing a home delivery service, making it easier for people to get laundry service. Retail Store A retail store is a place where you can get everything in one place. It is a place where customer consumes like clothing, drug, grocery, and other convenience items. Austin’s population is big and a retail store is the place where they find their daily needs. Starting a business of retails store is very profitable small business and you can also provide online services making it available to bigger areas. Industries like pharmaceutical and tech industries are some of the primary industries in Austin. So, sourcing products related to these industries could be cost effective and you can get big margins in these products. Delivery Service Delivery services are the most profitable business opportunity that helps businesses to get their products reach to their customer. You can act as a mediator in providing these businesses with delivery services. You can partner with eCommerce websites like Amazon in becoming their delivery partner on contractual basics. The resources that you need for starting a delivery business are a vehicle and a delivery partner. You can sign up for Amazon delivery service partner, which is a very lucrative offer as you do not need to find customers, Amazon is your customer and when Amazon is your customer then you do not have to worry about your business. It is one of the best B2B2C businesses that will offer a lot of expansion in future. Fitness Studio Fitness Industry is a booming industry with a Global market of $87.23 Billion and in US alone the market size is worth $27.6 Billion. People want to look good, men or women they want to be fit as it makes them feel confident, attractive and desirable. One of the primary motivations of human beings is to procreate and being fit aids you with that. A person subconsciously finds a partner who is fit, healthy and attractive. The fitness industry thrives on this basic human nature. The average amount that you need to start a fitness club in United States is $10,000 to $50,000. You can get customers to take annual membership and along with that you can also sell fitness products. There is a whole new opportunity for fitness products like Protein powder, BCAAs other supplements. You can also sell these products online which will make you extra bucks. Online Marketing Service To get any business out there you need to market your business. Marketing helps a business to get customers. A brand is created using marketing and the efforts to provide great service. In this digital age, online factors have affected the entire globe. Many studies show that people prefer more and more to buy products online. Ecommerce industry is big and it is getting bigger. They all have one thing in common, they all need Digital Marketing. Google is one of the most used search engines in the world and ranking your website high on Google will not only drive more traffic to your website but also it helps you in selling more products or services. Selling products or services means more revenue. Anyone is willing to pay you a good amount of money, if you can bring your website high on ranking for them. It is the best B2B business, which offers you a scope for expansion. It is a constant process so the revenue will be reoccurring. Graphics plays a very important role in online marketing, so, if you are good at designing then you can also provide graphic design services along with Digital Marketing services. As a startup, you can provide services from your home or you can find a co-working space. You can get customers online either on your own website or other freelancing websites like UpWork, people per hour etc. Transport Service The transportation industry is a big industry, especially in Austin. People use vehicles, public transport, metro, etc. to get to their destination. There is a lot of opportunity in this industry and you can either provide service or a rental based business model. For service based business, you can partner with Uber or independently start your own travel agency or you can do both. Uber gives you freedom of doing the rides when you want and where you want. So, doing both will make more sense. For a rental business model, you have to find the vehicle category you want to invest in. It depends on lot of factors hence, it is necessary to do market research on how people will respond to your business idea. After that you can start planning your business plan, market it, and get funding. Wedding Planner Wedding planning is not only a profitable business but also a very joyful one. You can use creativity and management skills to create a beautiful experience for the couple entering into their new life. This business is the best because investment is very low and the profits are very high. Average wedding cost around $30,000 and people are willing to spend more. Your commission from this business can be $5,000-10,000 per wedding and when you add that number annually, you get a six figure business. You can pitch your customers different packages and ideas and get them to pay for additional benefits. This can be your unique selling point and help your business in creating market space for itself. All you need to start a Wedding Planner business is business card designs, a catalog and an office. You are all set to execute your plan for building your six-figure business.  Maintenance Service Whether it’s our home or office, we need to maintain the functionality of them. That’s where a maintenance services come into play. Providing maintenance service to household as well as corporations helps you in making this business profitable. Technically, every building is your customer meaning the opportunity is limitless. You can start this business from your home. The things that you need to start this business are knowledge and a professional certification. If you do not have the certification, then you need to hire people who can do these services. You can do that either on incentive based or have them on salary base. Your primary revenue will be the maintenance cost and the margins on the replaced product. Since you can start this business from home, the startup cost in as low as $2,000. So, if you are searching for a small business idea for business then this is it. Security Services Security is the primary concern for corporations and people. There are different types of security services that you can provide like cyber security, bodyguards, industrial security, security guard etc. Many corporations hire security service providers for maintaining and protecting the security.  Many corporations are more concerned about cyber security than their office security. They keep their servers and information very private. If you can bring a product or service that helps the business in keeping their data online safe, then you just have a business there. This is the best business, if you have experience in providing online security measures or software development. If you are more inclined towards providing one on one security then you can start your own security agency. Solar Panel Installation Business Ever since the invention of the engine and petroleum industry, people have been searching for alternative energy sources. The very first energy source used for producing electricity was coal, which was used to operate steam engines. It was replaced by petrol and diesel. There are very limited amount of energy sources that are extracted out of the earth. Fossil fuels are depleting on a large scale and we need to replace them with an alternative energy source. This is where energy sources like solar energy, wind energy, hydro energy etc. come into action. You can produce very high amounts of energy in the form of electricity using these energy sources. Solar panels are one such method that uses solar energy to produce electricity. People are more inclining towards installing these panels for a variety of reasons like saving environment, long term cost saving etc. Austin, Texas is blessed with a good amount of sunlight for using it as an energy source. Starting a solar panel installation business will earn you good profits as many Governments from around the world are actively participating in promoting the use of alternative energy. So, they provide special incentives for customers who want to install solar panels. In the United States, going solar gives you a tax credit dollar to dollar reduction. These benefits for customers can add value to your business and you can provide your customer with better and a quality service. Salon and Spa Business Salon and Spa business is also one of the small business ideas that require a very small to big amount of investment depending on the quality of service you want to offer. It is the best business idea, if you have skills for providing professional salon service. We all visit the salon once a month to get our hair done or to get a certain look. As mentioned earlier, this business also thrives on human need to look good and perceived attractive. A combo of salon and spa service will give you a great exposure to clients because you can recommend a salon customer with Spa service and vice versa. This way you can increase your business revenue and get more customers. The average investment cost for starting a salon business is $100,000 to $500,000 based on a variety of factors. However, the investment has good potential of getting a good ROI. You must include a plan for this business for getting profits.  Conclusion Starting a small business can be overwhelming but taking business step by step can make your job easier and it also help you in tracking your progress. The most important part of starting a business is planning. You must plan your business before executing any steps regarding your business. The other major part of starting a business is marketing. Many businesses spend the majority of their spending on marketing. It is the best way for businesses to get customers to know them.
      • Austin, Texas is the best place to start your own business. These top 12 small business ideas help you in start your own company on a budget.
    1. 7 Best Services that are Essential for Your Startup Growth Get link Facebook Twitter Pinterest Email Other Apps December 12, 2019 As an entrepreneur, the primary focus of your startup is to grow big and increase brand awareness. For any startup, the initial stages are the most challenging one. Many businesses fail because they cannot withstand this stage. If you want to increase your business growth then you need to do business strategy and planning. Initially, you need help from other businesses for certain services that you cannot do on your own. Here is the list of 7 services that you need for growing your startup. Market Membership In order to increase country growth Government promote businesses and commerce. Financial System is the backbone of a country. Therefore, the Government establishes promotion council for every niche market. These promotion councils have one primary objective and that is to promote businesses and create big market share globally. Some of the benefits that you can experience by subscribing to these council memberships are an increase in business growth, new leads, marketing, discounted promotional booths in trade fares and much more. Office Space Services In order to run your office you need to have an office. The best option that you can have is to rent out a building. But an even better option is Co-working space. Here, many other startups and businesses share the office space and amenities required by any businesses. The rates are decided on per seat bases which are very nominal. IT services- Website, Graphic Design & technical support For any business, being online is now very essential. This is the digital age, where every business is turning online. In order to meet this digital need you need to have some IT support. There are a lot of services that come under this department like website designing, logo design services, etc. For website services, it is best to use word press, as it powers 23% of all websites in the world. This platform is an open source platform and very easy to use. For an affordable solution to your graphic needs like logo design, you can use a good logo designcontest website that provides affordable services. There are a lot of IT services that you might need. So, researching about them on Google will be very helpful. Marketing Services Marketing your businesses is very important part of any business. What’s the purpose of any business if they cannot find you? You can use multiple marketing streams to get customers, but the best marketing channel that every business is using is Digital Marketing. Other marketing methods used by businesses are merchandise marketing using tools like t shirt design online. Accounting Services Hiring an accountant can be very costly. So, the best option is to outsource this service. You can choose any local accountant for this job. Customer Relationship Management As the name suggests, it is another part of business that cannot be overlooked. Establishing a good relationship with your customer is essential for your business to grow. These third party services help you in engaging your customers more. Human Resource Services As a startup you need to hire people to make your job easy and fast. This can be done using effective Human Resource services. HR services can handle the hiring process which saves you time and money. Investing Investment is an essential need for your business. If you cannot find a good investor then your fund can get easily exhausted fast. To run a business in this competitive world you need to have an investor who not only provides you funds but, also helps you in mentoring. The best resource to find investors is using services like Gust.

      This guide will help you in finding the necessary services that your startups needs. These services helps your businesses to grow faster.

    1. How to Make Money Online as a Graphic DesignerNEW!2019-12-10 13:24:44テーマ:ブログMaking money online is the best thing that can happen to you. We can do our daily chores in our home and at the same time do our work. Making money online is also an exciting opportunity for housewives and students. In this digital age, everything is turning online so, why not the work we do at our offices? There are many online opportunities that can help you earn money. The only requirement that is needed is skills. You have to be skilled in something to earn money anywhere. There are a lot of methods to learn new skills online using YouTube videos, Udemy, Unacademy etc. Learning a skill is no problem! But, using the skill could be. So, to ease you out we’ve curate the list of 5 ways you can make money online. Logo Design and Brand Identity If you are a designer then you can provide people with services. There are lot of sub categories that you can cover like T-shirt, business card, Logo design services by professional designers and much more. You can find customers by purchasing data from the data providing services. You can contact them via phone or email them, provide them with the best price and you have a new client. They also refer to other people and market your name and get more business. Start an Online Business You can start an online business as a graphic design agency. Every freelancer has a dream to start a business so, why not now? You can operate this business from your home. Yes, eventually you have to get an office but, you have to get an office anyway to earn big. Freelance Designer You can be a freelance designer providing services to websites like EveryDesigns, Freelencer, or Upwork. There are a lot of freelance websites that provide work in return for a small commission. You can participate in a graphic design contest where many designers participate from around the world. In this type of money earning method there is lot of competition so you have to be best at your skills. YouTube You can start a YouTube channel providing tutorials and create content related to your niche. Teaching is a very good field, if you watch YouTube videos then around 70-75% of the YouTube content is “How to” tutorials. These types of videos do best on YouTube and rank higher in the search results. Online Classes You can teach at many online platforms specifically designers to teach skills to other people. Websites like Udemy, Unacademy pay you for teaching online. It is free to register on these websites. You just have to create content and provide after sale services to the clients by updating the content and solving any issue they are having. Conclusion Using the above options to earn money is easy but no one will give you job unless you prove them with your previous work. You have to create a portfolio that contains your previous work and client testimonials to make your clients believe that you are a trustworthy source to get the designs. #Logo#Professionallogodesign#Graphicdesigncontest#graphicdesignservices

      Find out how you can make money as a professional graphic designer online using these amazing tips that will guide you.

    1. Comparison Between: Design Contest, Freelancer & AgenciesSushmachoudharyDec 7 · 3 min readWe all compare and inspect the best way to get a job done. We read reviews, talk to people and research online about the product or service. When you are seeking design help you often become confused about what to choose- Design contest, Freelance or an Agency.You can design a graphic by yourself using an online tool but the problem with those graphics is unprofessional. You can pretty much design something that does not attract people if you do not know what you are doing.Brainstorming about what to choose can be difficult but when you define your requirements then you can find the best design within your budget.In this article, we will discuss what’s the difference between design contests, freelancers and agencies, guide you on what to choose and why? Before that, let’s find out why you need a graphic design.Why Do You Need a Graphic Design?Graphic Design is a medium through which you can convey a message. Professional graphic designers know the importance of the designs. The design conveys specific meaning, a story, and a message which are interpreted in the form of emotions. People react differently to certain imagery. This reaction can be negative as well as positive. Graphic design helps the content to get delivered easily.Design Contest V/S Freelancer V/S AgenciesCostingDesign ContestA design contest can cost you somewhere from 99$ to 1000$ depending on your graphics. For Example- a logo design contest can cost you $99 to $600 on averageFreelancerA freelancer can be hired for cheap starting from $5 and going up for 150$ range on an hourly basis and the amount charged by them is per hour.AgenciesAgencies are fallen under the high end and can cost a lot of money. The design agency can charge $10000–20000+ for a design project. Some agencies charge less than $10000 but for smaller projects.Design Concept OptionsDesign ContestYou can get multiple design concepts as anyone can participate in the contest. On average 50+ designs are guaranteed.FreelancerFreelancers can provide you with many options but it is limited to the creativity and experience of the designer.AgenciesAgency can also provide multiple options and generally, the designs are so great that you do not need multiple designs.QualityDesign ContestThe quality of the logo can be good as the contest winner is decided by the clients themselves.FreelancerThe quality of the logo depends on the experience and creativity of the designer hired by you.AgenciesThe highest quality is guaranteed and you get a design that you paid for.Time frameDesign ContestThe design contest is organized for at most 10 days and you will be provided with multiple options up until the winner is chosen or the contest is withdrawn.FreelancerFreelancer can deliver you the options within 2 days but the final graphic could take more days.AgenciesIt depends on the design project.What to Choose?Now the overwhelming question comes, what to choose?There is no perfect answer as everyone has their own preferences. Freelancing, Graphic design contest, and agencies all have their disadvantages and advantages of their own.The very first factor that affects your choice is the project budget. If your budget is high then you can opt the agency to get the professional designs, but if you find yourself short on the budget then choose a design contest.The quality of the design concept also plays a very important role. The best option to choose when it comes to quality is an agency as they only equip professional designers who have years of experience in their field.In the end, it depends on your preference and your budget. So, choose those options that fit your pocket as well as lure your eyes.

      It can be really confusing what to choose when it come to custom graphic design services. There are three options to go for- Freelancer, Agency and Graphic design contest. This article will help you in filtering the best option for your business logo design

    1. Is an Abstract Logo Good for your Business? December 2, 2019 shivkumar Logo & Branding An abstract logo is a logo that is known to be the most valiant logo that instantly grabs attention. These logos are stylized but simple and can create curiosity among its viewer. Every business wants to stand out to ensure they are perceived as the best in the market and this type of logo symbolizes just that. People have high expectations from these logos as it demands professionalism. Branding using this type of logo is different than the other logo types. In this type of logo, you have to invest highly in brand recognition. Your marketing plans should be more focused on creating a brand rather than selling. This type of logo requires a long term business plan and a big budget to make your brand recognized by the customer. In this article, we will discuss is using an abstract log for your business a good idea and the traits it offers along with how it is perceived by customers but before that let’s find out what is an Abstract Logo? What is an Abstract Logo? The Abstract logo is a logo that uses a symbol or icon to represent a brand. This symbol can be a letter or any symbol that may or may not mean something. It deliberately uses colors, shapes, and forms to create a symbol to attain its effect. One of the best examples that use an abstract logo is NIKE (Swoosh symbol). Key Traits of Abstract Logo Abstract logo can make your brand big and recognized all over the world. It is unique and has many traits that speak for it. The following are the traits that abstract logos have – Lasting Impression The goal of any business is to create a space in the mind and heart of their customers. This type of logo helps in creating this emotion and leaves a lasting mark on the customer.  Curiosity The first and simplest emotion which we discover in the human mind is curiosity. Edmund Burke This quote beautifully explains the basic human nature. Human beings are curious which resulted in the discovery of many advanced technologies. When someone becomes curious, then person persuades and research about that topic. The same effect can be introduced into the logo by using the abstract logo.  The abstract logo creates curiosity that leads to more brand search and more brand recognition. Ultimately, an abstract logo can create a huge fan following and authority in your market. Creativity It is difficult to design a brand image using abstract design. There is no guide that can be used for creating abstract logo. The designers have to rely on his/her experience and creativity to design this type of logo but the results that you get are some of the most creative designs. Modernism The abstract logo is forever fresh and requires less to not at all change. This logo can be used again and again over the years to represent the logo as the brand image. Modern and creative logos are an approach that can induce professionalism into the picture hence, giving a fresh look forever. When to Use the Abstract Logo? Abstract logos are best for businesses that can revolutionize a market. Nike is a brand that is well known for the athleisure wear they make. The Swoosh logo used by them makes them stand out and create a presence. If your business has similar traits then you can use this logo. The marketing of this type of business can be costly but is very effective. Psychology behind the Abstract Logo Abstract logo is a unique type of logo that affects the customer psyche in a distinct way. Abstract logo influences the customer to search about the business. But, why? This happens due to Association Principles. According to this principle, a customer creates a mental connection between the shape, color and patterns to some emotions. This emotion further triggers the person to take action regarding that event and this principle is called trigger theory. If your logo evokes some connections from person’s past then the trigger principle works and the person transfers the same emotion towards the business. The emotion can be negative and positive so, it is advised not to use any negative imagery in your logo. You can use these psychological principles to increase your sales and get recognized by your customers. Conclusion Many people, who start a business or redesign their logo, easily overlook the type of logo to use. Good logo design services are good at understanding the needs of that business. Many people design the logo without considering the goal and future projection of the business. This is a huge mistake that businesses make. The best way to get a logo designed is by taking a professional’s help and taking consultation from them.

      Find details about abstract logo and get an answer for various questions like should you use the abstract logo for your business? and much more.