How to Build an Effective Marketing Strategy for Your Business?EveryDesignsFeb 17 · 4 min readHaving an effective marketing strategy is very important for your business. Marketing is a tool that has the potential of growing your business exponentially. In an effort to outrank competitors, the business tries to plan a marketing strategy that exceeds the marketing budget for your brand.As a strategic planner, you would want to have a strategy that helps your business in gaining potential clients, therefore, we bring you the best marketing strategy for your business-Top 5 Effective Marketing Strategy for Your BusinessFor any business, there are many different channels to market their business. Every business uses these channels differently, but there are some channels that are supposed to be the best and give the best ROI. The following are the top 5 best marketing strategies for your business-Content MarketingBill Gates, one of the richest men on the globe, said: “Content is King”. Content marketing is a relatively new marketing strategy that uses content that provides value to the user.This type of marketing involves creating and sharing content like a blog, video, social media post, and other helpful content. By sharing this content, your business can expand its approach and brand your business.Since this type of marketing involves content creating and sharing you would need to focus more on content quality over content quantity. One viral post is enough for your brand to kickstart your business.Photo by Kaleidico on UnsplashIf you are a startup and do not have a team that can produce quality content, you can outsource or hire a freelancer to do that. You need a content writer to produce content and graphic design services that can produce good graphics to support your content.Email MarketingEmail Marketing is a method of sending business emails and emails about your business to your customers. Sending emails to clients with discounts, blog posts, and promotional emails to the clients to help your customers to find your services again.If you have their email with you then it is them who put it there, therefore, you surely know that they are interested in your services. You can target them again and again until you sell them.Photo by Webaroo on UnsplashIf you have already made a sale with them, then you can re-target them with an offer. So, email marketing is the best method to make your business grow.Use User-Generated ContentUser-generated content is content-generated by your customers. Online platforms like social media, review platforms, websites are one of the most used platforms by people.You can use review, blog, video, etc. generated by your customers to feature it on your social media or on your blog platform.There are a lot of benefits when it comes to using this type of approach. You can get content and your customers would feel appreciated for you featuring their content.This way you can get loyal customers for life and the customers who see the featured content themselves would generate this type of content in expectation of getting featured. You can repeat this step with as many customers as you can.Influencer MarketingInfluencers are people who have a good social media reach. You can partner with influencers in your field and get their audience to see your business. The influencer’s audience trusts the influencer and you can dwell on this feature and have them recommend your product. In exchange, you can provide money, discounts, free products, etc.Digital MarketingDigital marketing is the best marketing field for customers. The online world is an ever-expanding world with a lot of potential. People spend hours online on social media and Google, whenever you need to search anything, you simply search it on Google. Isn’t it?You just need a website design with good UX/UI and you are good. You can use digital marketing to market your business online and build an online store or service business.The importance of digital marketing is of primordial importance in this era as most of the business has already turned online, therefore, you should also.ConclusionFor an effective marketing strategy, you must plan your way out. You can use these channels to market your business but, you should never be limited to these channels. There are a lot of other channels where you can find potential customers.Marking StrategyEffective Marketing