Me parece que debemos tener en cuenta las fases del proceso.

!!

Attention, interest, desire, action.

Product, price, place, promotion, people, process, physical evidence.

This is insanity; to say turtl is the only 'content creation platform' that's 'backed by data' is complete hogwash.

This is marketing fluff at its worst: a lie.

This is marketing fluff and hyperbole; I'll believe this claim when I see proof that they've examined every single 'content creation platform'.

For example, Microsoft Office apps could be considered part of a 'content creation platform'. They're partly built via UX research and feedback via people who are trained in psychology. This simple fact shows turtl as unreliable.

"it's not a flaw. it's a feature."

Why does it seem so apropos that Thanksgiving, a quintessential American holiday, is the product of corporate marketing?

真相與行銷的差別 前者要費心挖掘 後者有錢好辦事

Great pitch.

He's at least done enough research to know the general groups of people who are already broadly using the zettelkasten method (or some other area of PKM).

https://danallosso.substack.com/p/retrenchment-day-25

https://danallosso.substack.com/p/retrenchment-day-24

https://danallosso.substack.com/p/retrenchment-day-23

You don't consult with the customer when you're thinking of changing the formula for the soap, I know. But is that the appropriate model for this situation?

const topics = await document.browsingTopics();

chrome://topics-internals

Naming a thing with a meaning opposite to what the named thing is...

Google is insatiable when it regards to accessing users private data. Let's block that bullshit.

Marketing assumes information in means behaviour out, and conveys that in marketing courses. Psychology teaches that behavioural change is not just info in behaviour out, but a complex thing. Marketing has clay feet.

Product names matter

It sets the perception for the boundaries of what something can be.

https://geniuslink.com/

First saw via Ryan Holiday.

Also saw a live example on 2023-06-16 at https://personalknowledgegraphs.com/#/page/pkg for an affiliate link for a book.

James Patterson's Kentucky fried books

Link to: - Ulysses S. Grant and Mark Twain: https://hypothes.is/a/8qMVggeyEe6f7G9Gd5OrNw

https://en.wikipedia.org/wiki/Personal_Memoirs_of_U._S._Grant

Early precursor to the sort of publishing and marketing work of James Patterson?

https://xtiles.app/62e9167a308426236b1d2b91 https://xtiles.app/62c29d1866533a18d0717564

Presumably this is part of xTiles' planning for various personas and strategy.

https://on.substack.com/p/how-to-sell-a-book-on-substack

Is there a word or phrase in the advertising space which covers the filtering out of websites and networks which have objectionable material one doesn't want their content running against?

Contextual intelligence seems to be one...

Apparently the platforms Verity and Grapeshot (from Oracle) protect against this.

Paging Christie DeCarolis...

Wow, just totally different genres, really.

I'm down with this!

buyer persona是一個比較合適的概念，有些人已經很瞭解他要購買什麼產品、甚至是已經決定了；有些人則知道他的需求，但還不知道什麼產品可以滿足他的需求。

definition of planned purchase

應用情境是報表閱讀？

https://www.bookwhisperer.ink/

Wigent, William David, Burton David William Housel, and Edward Harry Gilman. Modern Filing and How to File: A Textbook on Office System. Rochester, N.Y.: Yawman & Erbe Mfg. Co., 1916. http://archive.org/details/modernfilingate02compgoog.

Marketing copy is content written to promote or sell a product or service or to persuade readers to take a certain action. Marketing copy is a useful tool that educates customers, provides resources and details contact information to help businesses increase awareness of their products and services.

Source: https://www.indeed.com/career-advice/career-development/marketing-copy#:~:text=Marketing%20copy%20is%20content%20written,of%20their%20products%20and%20services.

https://www.antinet.org/wooden-antinet-waitlist

2023-03-06: Noting that the list price on this has now dropped to $495 including shipping. He's also closed the wait list, which I'm guessing was set up to both collect email addresses as well as to test market the demand for such a box at his various price points.

https://www.reddit.com/r/Zettelkasten/comments/115hvkj/regarding_an_error_in_scott_schepers_antinet/

Example of an inveterate note taker who indicates they've got a "massive marketing swipe file".

How the TSA's Instagram became a must-follow account, thanks to a sticky-note trick by Natasha Piñon

read on Fri 2022-12-09 7:28 AM

The link here to Luhmann's article is a https://geniuslink.com/ which is specifically built for influencers to use for tracking and affiliate marketing.

Reaching out to a streamer who streams similar games to ours

Finding the buyer persona

Advice to not open up too many social accounts

Marketing

Artykuł na temat mediów społecznościowych wykorzystywanych przez instytucje kultury i organizacje pozarządowe; o ich roli, charakterze i sposobie podejścia do pracy z treściami tam publikowanych.

Dwoma podstawowymi rolami mediów społecznościowych są: - przekazywanie treści, - budowanie społeczności.

Dlatego istotnym elementem jest komunikacja z publicznością, do tego tak, często, jak często wymaga tego dane zagadnienie, a także bez zbędnego dystansu (zwracamy się "na ty"), czyli z naciskiem na społecznościowy charakter.

Zatem rozmawiamy z ludźmi, jesteśmy blisko nich, tworzymy z nimi przyjazną przestrzeń do wspólnej dyskusji.

used by: skyboundtumbling

Promoting an online marketplace means planning and making a strategy. The right marketing strategy will help you attract vendors and shoppers to your platform.

Influenciadora com 2,6 milhões de fãs falha ao tentar vender 36 camisetas – e usuários dão lição de negócios

This is a rather clever link to the book! It's an Amazon preview page which provides the opening of the book for evaluation.

It doesn't appear to be an affiliate link, but potentially could be.

It resolves to https://read.amazon.com/kp/embed?preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_T0PQPPVA07C6FM8MAVJW&asin=B0B7FSQP35&tag=kpembed-20&amazonDeviceType=A2CLFWBIMVSE9N&reshareId=N24ZW0W7H51HNDYMJTJ8&reshareChannel=system

Sounds like his philosophy fit may have fit in with the broader prosperity gospel space, Napoleon Hill, Billy Graham, Norman Vincent Peale, et al. Potentially worth looking into. Also related to the self-help movements and the New Thought philosophies.

fascinating that he wrote a book Copywriting and Direct Marketing. This may also tie him into the theses of Kevin Phillips' American Theocracy?

Link to: https://hyp.is/E4I_qgvCEe2rQO9iXvaTgA/www.goodreads.com/author/show/257221.Robert_Collier

getting better traction especially on search results for plumber or hvac contractors.

smart marketing for those who may be more naïve...

really?! now we're selling something wiz bang!

Nice list of custom names for area specific commonplaces.

always be marketing... there's a hidden nudge here that there might be knowledge in the course that isn't contained in this book...

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About Smooth Remote

Smooth Remote is simply the smoothest remote job board around for anyone on the lookout for remote work. Whether you’re looking for smooth sailing in an established corporation or a new adventure in an innovative startup — your journey starts here. Breeze through the latest remote jobs and find your next destination.

Remote Marketing Jobs

Whether you’re looking for a junior or senior position, remote marketing jobs are on the rise with plenty of exciting and flexible positions tailored around your remote requirements.

Remote marketing jobs include everything from writing small-scale product descriptions all the way up to Marketing Directors. There are entry-level remote marketing jobs here, to roles that require a decade or more of experience. From high-flying, high-growth startups to fully fledged blue-chip corporations, they all need a marketing department. And marketing departments are chock-full of the kind of remote marketing jobs you’re looking for, no matter your level of experience.

And, because it covers so many different areas like writing, design, SEO, and strategy — it won’t be long before you start interviewing for the kind of remote marketing jobs you’ve got your eye on. It’s not a bad idea if you haven’t got the right level of experience to look out for some smaller entry-level freelance positions, and then once you’ve built up a bigger portfolio to try your hand at applying for the more senior remote marketing jobs we’ve got available.

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Published on October 12, 2010, Mourning Diary is a collection published for the first time from Roland Barthes' 330 index cards focusing on his mourning following the death of his mother in 1977.

Was it truly created as a "diary" from the start? Or was it just a portion of his regular note taking collection excerpted and called a diary after-the-fact? There is nothing resembling a "traditional" diary in many portions of the collection, but rather a collection of notes relating to the passing of his mother. Was the moniker "diary" added as a promotional or sales tool?

95% of B2B buyers aren't in the market right now. — John Dawes

https://www.marketingscience.info/staff/johndawes/

https://gobookmart.com/new-marketing-books-to-understand-marketing-in-a-different-way/

Fascinating to see how brands have carved out this earned marketing space.

https://every.to/napkin-math/why-masterclass-isnt-really-about-610214

Engaging advertisements on Facebook benefit from lower acquisition costs because the Facebook algorithm rewards more interesting advertisements with lower CPMs and wider distribution. This is done, as all things surveillance capitalism driven, to keep eyeballs on Facebook.

This isn't too dissimilar to large cable networks that provide free high quality advertising to mass manufacturers in late night slots. The network generally can't sell all of their advertising inventory, particularly in low viewing hours, so they'll offer free or incredibly cheap commercial rates to their bigger buyers (like Coca-Cola or McDonalds, for example) to fill space and have more professional looking advertisements between the low quality advertisements from local mom and pop stores and the "as seen on TV" spots. These higher quality commercials help keep the audience engaged and prevents viewers from changing the channel.

There is a marketing framework called A.I.D.A. which describes the progression a potential buyer experiences: awareness, interest, desire, and finally action.

An early statement of the problem of distribution which has been widely solved by many social media algorithmic feeds. Sadly pushing ideas to people interested in them (or not) doesn't seem to have improved humanity. Perhaps too much of the problem space with respect to the idea of "influence" has been devoted to marketing and commerce or to fringe misinformation spaces? How might we create more value to the "middle" of the populace while minimizing misinformation and polarization?

Each highlighted statement expresses political talking points aligned to induce trump-like support.

Trump introduced new marketing and strategy, formulated using concepts and metrics mastered by Reality TV and Hollywood and then paired with advertising propaganda and "selling" techniques to create a "Brand". This is after-all Donald Trump, this is what he does, has done and is the only way he has found to make money. Trump built the "brand" (just barely) while teetering on self destruction.

His charismatic persona became "the glue" that allowed creative narratives to stick to certain types of people in-spite of risk. Trump learned OTJ how to capture a specific type of audience.

The mistake people make about Trump is assuming his audience to be "Joe Six-Pack", redneck's with limited education! This assumption does not have merit on its own.<br /> * There is a common "follower" theme among his audience that is exploited by those who: * Bought the "licensing rights" to the master-class Trump "how-to" course.

Mancini, D. P., & Smyth, J. (2022, February 16). Merck struggles to win European approval for Covid-19 antiviral pill. Financial Times. https://www.ft.com/content/2cf0b6cc-b07b-4ff9-a833-42eb1798a576

https://www.obsidianroundup.org/ite-not-second-brain/

Eleanor Konik describes why second brain is a terrible term for note taking apps.

When manufacturers, like Pietra, help influencers manufacture their own product lines, we've taken another step from big celebrities having their own product lines (think Martha Stewart cookware and other lifestyle plays her company has made).

This is splitting the difference between the Tupperware parties of old where you're empowering your users to sell your product and having celebrities sell your product.

What is the next step along this evolutionary path of breaking down the sales funnel? Can it be disintermediated further?

Another example of this are the thousands of small Etsy shops that are churning out products as intermediaries. An example of this is the proliferation of sticker companies that are selling somewhat custom designs for 2-3x the going rate and adding a rather large mark up for themselves. In this case there are at least some modest creative pieces being added in the value chain, but at what overall cost?

Will everyone be a manufacturer? When does it all become Amway?

Who says the link in bio needs to go to a company's homepage? Why couldn't it be a custom landing page geared toward the social media site the link is placed on?

The reasoning here is completely false.

https://johannesklingebiel.de/2022/01/12/hype-as-a-scale.html

https://www.youtube.com/watch?v=z3Tvjf0buc8

graph thinking

• intuitive
• speed, agility
• adaptability

; graph thinking : focuses on relationships to turn data into information and uses patterns to find meaning

property graph data model

• relationships (connectors with verbs which can have properties)
• nodes (have names and can have properties)

Examples:

• Purchase recommendations for products in real time
• Fraud detection

Use for dependency analysis

I always thought of the #RoamCult hashtag as a bit tongue-in-cheek, but certainly something with a more positive framing could be chosen.

It's interesting to hear that the project seems to have gone quiet and that the perception is that people are leaving for other projects (many of them open source, which is one of the spaces many of the early adopters were already working in).

There's definitely a drive in a lot of this space for people to own their own data given it's direct value to them over other (more social facing) tools.

Just a few years ago the prior Hollywood and publishing marketing maxim had been "any publicity is good publicity."

https://boook.link/

This looks a lot like Linktree, but for books.

Making your website or business to rank on Google is a tough yet important task. Everyone likes to boost sales, conversion and ROI with the help of digital marketing. Abiding by some effective tips and tricks helps a reputed digital marketing company to bring about the desired change. So, it is good to hire the services of the best one.

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Marketing is very critical but it has negative connotations in the open source community because it is associated with mainstream business , after all, marketing is derived from the word "market".

Perhaps it is better to think in psychological terms. If we have a great idea, the internet is a way to reach billions of eyeballs. Everyone is, in a sense, forced to compete in an attention economy. Instead of marketing, we can also use the words "attracting attention", because that is really what we are trying to do, be an attention attractor.

The Indieverse, being developed by knowledge architect Gyuri Lajos, offers an alternative to marketing. Marketing is an attention attractor that relies on a "push" strategy. We are making content and pushing it out to different parts of the world we think may resonate with us to attract attention.

Instead, the Indieverse, with its built in read and write provenance can act like a "pull" attention attractor. People can discover you through the built in discoverability aspects of the indieverse. Unlike the private sector, which uses this pull method to try to match you to stuff they want to sell you, Indieverse inegrates tools that exposes relevant content to you. If that content has demonstrably improved your life, which can be tracked through your public sharing, you can sponsor or reward that content. Microsponsorship can even be built in.

Wagner, D. N., Marcon, A. R., & Caulfield, T. (2020). “Immune Boosting” in the time of COVID: Selling immunity on Instagram. Allergy, Asthma & Clinical Immunology, 16(1), 76. https://doi.org/10.1186/s13223-020-00474-6

What a great quote to start off a book like this!

For service and product advertisements, the internet has become an important medium now. Every company that can afford radio, print, and TV advertisements have also ventured on the Internet into placing ads.

But, how can you make sure that your ad can be seen by your target customers with millions of websites out there being visited by millions of computer users, and that your leads will be followed by these users? In this article app promotion company, prepared for you a few tips are here.

1. Place ads on your target customers' websites frequented. You need to define who will be your target customers before doing this. There will gain attention by placing an ad on sites that they usually visit will increase the possibility of your ad and your target customers will be followed.

Consider also the website’s traffic, search engine placement, external linking, and the other ads placed on it. If there are other sites that link to this site, external linking will determine it. This will mean that even if they are browsing a different site, people can get to the site where your ad is placed. Just check if any of your competitors have ads on this site.

1. On some sites placing ads cost some money. There are also sites that can place a link to your product, service or site, in exchange for having their link being displayed on your site. About the newsletters sent by site owners to its mailing list members regularly, it is also true.

Having sites link to your pages and having helpful links placed on your site also help in boosting search engine ranking. To make a statement that your site’s content is important, this is similar that other sites have links to your web pages.

The first suggestion for those who have the product and want to market products through the internet:

• Learn first, how much the ‘market demand’ for the goods you want to sell.

• Type the name of your product or your ‘target market’ that is approximately related to the product.- Do research, how much the desire to market your goods.

• If the result has many, this means good news! you just develop strategies, but before all of these strategies, of course, you must create a website and used good a website script.

• Conversely, if the product does not have an interested buyer, you can still do something!

One thing that makes the internet amazing to me, even though sometimes we want a selling product that does not exist or maybe more appropriate if I say “not yet” there, then we can “create” a new target market through our creativity!

For instance, I have a traditional puppet factory. Then I would like to sell my “traditional puppet” through the internet. After I do market research, it appears that very few people who find puppet on the internet, because so many foreigners who do not know about puppets. So what, I will give up and then close my traditional puppet factory? Of course not! If so, it’s not a business!

Our team mobile app promotion services  advise you always thinking creatively. And to be creative, are required to always practice. A person can be creative at the time he does start to put aside a little time to think about what he must do to complete a problem.

The more our brain is trained to continue to think creatively, then our creativity will be more tested. And who knows with the elapsing time, also with the experience, training, trial, and error, you may become a ‘creative genius.

This is the water we swim in.

This is Water by David Foster Wallace

Amy Westervelt delves into the history of propaganda to uncover the deceit at the heart of public relations, marketing, advertising, and design in an analysis of the business strategies of oil and gas companies in the podcast, Drilled.

Westervelt pays particular interest to Edward Bernays.

“Sigmund Freud’s nephew, Edward Bernays, coined the term ‘public relations’ when propaganda started to become a negative term. His specialty was using psychological know-how to manipulate the masses and orchestrate cultural shifts in his clients’ favor (clients like Standard Oil, the American Tobacco Company, and General Motors).”