135 Matching Annotations
  1. May 2022
    1. Our revenue has almost doubled every year too, with a consistent profit margin of around 15-20%.
    2. We also have a small internal marketing department that is focused on maintaining our online and offline image on various social media channels, and this helps attract some business leads that are far more difficult to convert than the ones coming from recommendations.
    3. Retaining customers is something we do by ensuring the relationship with them is a great one and that the team remains committed and motivated to deliver high quality.
    4. Recommendations make out most of our strong lead sources.
    5. After incorporating the company, I started reaching out to my network and letting as many people as possible know about my plans. That’s where the first contracts came from.
    6. The first product we built was for a UK-based customer called ZipHire and it was a multi-platform recruitment platform aimed at students especially.
    7. Most of our customers come from the US, UK, Canada, Ireland, Germany, Denmark, and France.
    1. Build and keep the Customer Care team in-house.
    2. A solid channel partnership strategy. Salesforce, Wix, WordPress, these are all incredibly entrepreneur-friendly platforms that would allow us to compete in their app
    3. surprisingly, coming in organically, we started researching the market thoroughly, understanding our competition, and tweaking our products and services to open up new opportunities for our company.
    4. Nonetheless, in 2015, after breaking that elusive $1M ARR milestone, we attracted a $1M round of investment from a Bucharest-based investment fund called 3D Capital.
    5. To sum it up, alongside Tudor Bastea, I founded the company in 2008.
    1. As I said, I’m 10 years behind in technology. I don’t use GitHub and other trendy platforms.
    2. The only bad thing is that I’m not up to date with programming trends. Not having clients demanding to use certain programming languages and tools I’m still using the same tools I used 10 years ago. I find PHP and JavaScript-capable of solving all my problems.
    3. I’ll keep on building passive income sites and maintaining the existing 40+ sites portfolio.
    4. Most people find me through Google search.
    5. I launched my premium HTML editor with the free demo being limited to 300 words. My other free HTML editor sites are also recommending to subscribe for a pro license at HTMLG. Since then I sold thousands of licenses and even I use them almost every day.
    6. I’m going to share the story of my online HTML editor at htmlg.com. This online text editor converts documents to HTML.
    7. I develop websites, mostly online tools that don’t require too much maintenance and generate passive income with insignificant investment. I do everything alone from registering the domain name, programming, SEO, and maintenance.
    1. We tried Google Ads as well, but that didn’t work out at all. We think this was because we misread what the people who clicked our ads wanted
    2. By now we are getting 80-90% of our clients from google searches.
    3. Since our launch, we have focused on improving our SEO and hired experts to improve it.
    4. By doing a quick survey we found out that it was thanks to ProductHunt. Our website got featured as the top three most popular products of the day, and with that came the swarm of orders
    5. We sent out 30.000 emails, which we acquired through a lot of blood sweat, and tears over the years as graphic designers
    6. On an average month, we make around $5,000, with ~100 clients.
    1. we’re doubling down on what we know has been working for us: SEO and YouTube videos.
    2. haven’t worked for us, the biggest one would be paid advertising.
    3. good technical SEO on-site (h1, h2 tags, alt text, etc.) optimized load time (load fewer scripts, optimize image size, lazy loading, etc.) backlinks, backlinks, backlinks
    4. the benefit in what we do is getting a few clicks each on hundreds, maybe even thousands of long-tail keywords, instead of competing on high-volume keywords
    5. In terms of search engine optimization, it was a matter of making sure our website is technically on point, optimized for SEO, and loads at a fast speed.
    6. YouTube tutorials have been doing insanely well, with a few videos around the 1M views mark and the overall channel at almost 45k subscribers.
    7. in our case, it had to be YouTube, which is the 2nd largest search engine in the world.
    8. The two that you can do at scale to attract a lot of customers organically are social media and search engines.
    9. six-figure year with a little over $100k in revenue
    10. making custom videos for clients (anywhere between $2-$5k for a video)
    1. The first time we got profitable was after the AppSumo campaign. We started this campaign by offering just 1000 licenses
    2. The third step was to get our product on App Sumo.
    3. After this, we went in the direction of growing a community by creating our very own Facebook community where I can talk directly with our users. This seemed like the best strategy so far as I can get valuable feedback from users while learning their needs and expectations from us.
    4. To increase our visibility, we have tried all the solutions like Adwords, Facebook, and Instagram ads, etc. With these campaigns, we got great feedback, however, just a few customers.
    5. didn’t put much money in the marketing campaign until we fully updated the builder so it could be a real alternative to the existing solutions.
    6. make small proof of concepts for various features we wanted to incorporate into the product. For example, we now offer a unique tool for our clients to create unlimited layers of gradients and for this, we have created a special tool built into the builder. Some of the proof of concept remained just that, however, most of them made it into the builder.
    1. The good decisions were to create those niche apps that helped us get revenue to keep MindTastik as a whole business afloat. Aside from partnering with our head of content, which provided us the meditations, we hadn't done any partnerships.
    2. We have split our efforts 50/50 into paid traffic and organic traffic (ASO, SEO). We knew that paying ads forever was unsustainable, so we easily started to invest more in organic traffic. We tried some organic Facebook, but it didn't turn out too well for us, so we have reduced our efforts in social media.
    3. We are proud to have been featured in DigitalTrends in the best meditation posts on Yahoo, CBS, and many other outlets. Our app was featured in a clinical procrastination trial and the whole story was featured on Al Jazeera.
    4. Today we are doing around 35,000 USD revenue across all apps (MindTastik Meditation, Hypnobirthing Fit Pregnancy, Stop Smoking Meditations, Fear of Flying Meditation & Bedtime Stories). All this revenue comes from in-app purchases from both iOS and Android.
    5. Currently, we only invest around 20% in ads; the rest of 80% is going towards organic growth.
    6. The site SEO has started kicking off, and we are seeing an almost 10 times increase over the last 6 months period, in impressions to our websites.
    7. My advice for beginners is that even if they decide to outsource the ASO, they should properly understand the steps to a successful campaign. I would advise them to read all resources available on Google about ASO.
    8. We then started learning about ASO about SEO, and we have started doing A/B tests with images. Yet, we still had limited knowledge at that time.
    1. Another essential trick that helped LeadDelta reach 6000 users was the constant update releases made by his team.
    2. He went to one of the biggest Facebook groups affiliated with Appsumo, made a deal with their top affiliate, and started selling many units.
    3. LeadDelta's current ARPU is around $17, which is very low for a B2B app.
    4. Being consistent on LinkedIn and giving his audience updates about his journeys and challenges also helps strengthen relationships.
    5. Another approach Vedran took was never to talk about his competitors. But instead, he decided to focus on a common enemy. For example, a common enemy of his and his target audience was "neglecting one's connections."
    6. His team also doubled down on content. Vedran also used to take 15-minute zoom calls with every user they onboarded.
    7. How did LeadDelta go from 500 to 6000 users?
    8. He later launched the product on the Chrome store after seeking advice from a few Chrome Web store experts.
    9. First 100 usersVedran created a landing page about people deserving a way of managing their social capital and sent the message to his LinkedIn connections
    10. Learning #2 - To save a couple of months worth of time, you can acquire one instead of building your own MVP.With emerging acquisition marketplaces such as Indiemaker and MicroAcquire, you can acquire an existing product for under $10k in less than a week.
    11. LeadDelta was enrolled on the platform and made around $250k to $300k in gross revenue.
  2. Feb 2022
    1. I listed nichesss on AppSumo and in the first month I made $100,000 AFTER their cut.
    2. On any given month we have about 12,000 users in the app. We get about 100 signups a day and about 16 people a day convert to a paid account
    3. Nichesss has been profitable since its inception. The operating costs are fairly simple: Hosting: $200/mo AI Generation Costs: $2,000/mo
    4. it becomes retaining and upselling those users. And that’s easily done by keeping an open line of communication via emailing product updates to our list of over 30,000 users and keeping users updated via our Facebook Group
    5. my number 1 driver of users has been AppSumo
    6. Another lesson I learned is to create a community. Create a place for you to talk with your users, as well as a place for them to interact amongst themselves. For nichesss, that ended up being a Facebook Group.
    7. I started running Facebook Ads which were getting me about $3 back for every $1 I put in
    8. Then in January of 2021 nichesss was listed on AppSumo where it sold $100,000 in the first month.
    9. $30,000 a month. Our users are made up of copywriters, small businesses, and marketing agencies who need to be able to write content quickly
    1. we doubled down on thought leadership interviews and discussions that were related to Sniply’s USP
    2. We’ve had link placements on some pretty high-profile blogs like Big Apple Media, Jeff Bulas, and Business.com. Starter Story
    3. we’ve been experimenting with link-building SEO initiatives
    4. biggest source of lead generation has been our inbound marketing
    1. Revenue growth depends on how many people want what you're selling, how easy they are to reach, and how much they want to spend. The most crucial factor here is customer demand.
    2. Currently, MRR is growing at 15% month-over-month
    3. we're about to hit 30k in MRR.
  3. Jan 2022
    1. We acquired most users by recruiting on IndieHackers, Facebook Groups, promoting on BetaList, and my own social channels (YouTube, Instagram, Twitter).
    2. Leverage on the name of your competitors
    3. Customer support
    4. Listened to the feedback of our users
    5. Listening to feedback Competitor ads Personal customer support Leveraging our product
    6. Narrowed down our target audience One thing I can highly recommend is to narrow down your target audience. Think big, start small.
    7. We were in private beta for 3 months. During this period, we listened carefully to the feedback of our users and started building core features for them to solve their problems. This actually already resulted in the first upgrades.
    8. Private beta launch + paying beta users
    1. As to gaining my first customers: much of my initial traction came from Twitter (on which I already had a decent following for the template/theme work) and then Product Hunt.
    2. Twitter and other social platforms for sure as it's gained traction as an "extended profile" sort of thing.
    3. Hey! So Carrd weirdly gets by entirely by word of mouth. I've done zero advertising or marketing (outside of the occasional podcast or stuff like this AMA) and instead just focus on working on and improving the product.
    4. First $100 came from Twitter and mostly from folks who were already customers of mine from elsewhere (like HTML5 UP/Pixelarity) so that was a nice edge. Hit the $1000 mark during the Product Hunt launch (thanks to the sheer volume of traffic they sent my way), and post-launch it took several months of slow and steady growth to eventually get up to $10000 in cumulative revenue -- a milestone I probably wouldn't have reached had I not made the conscious effort to rapidly respond to any and all user feedback during that crucial period.
    5. Making sure onboarding had as little friction as possible (which culminated in the signup-free flow you see at carrd.co/build). This really helped when Carrd launched on Product Hunt. Going with free + paid upgrades. Not always an option, but I think this gives you a longer timeline during which you can "win" over users with a value-add they'll want to pay for (as opposed to a limited trial which is, well, limited). Just being ... chill I guess? I've used products that come on way too strong in the user acquisition and especially retention departments (which was a major turnoff) so I figured not doing that would be the right way to go. So far I think I've been proven right.
    6. Earning over $1M ARR
    1. we have about 5500 people using Frase every week. That’s a 1800% increase
    2. When Frase surveyed our users, a whopping 64% reported that they would be very disappointed–nearly 25 points above the 40% benchmark
    3. Within the first four days we generated about $120K in sales
    4. Within minutes of the launch going live, our site traffic increased about 1800% above normal levels. 
    5. $792,000 in total sales
    6. we generated nearly $800K in total revenue and added over 8,000 customers
  4. Dec 2021
    1. Spent most of the time working on kinks in the platform, releasing a new HubSpot integration ($97/mo) + building the organic SEO.
    2. AppSumo was great for quick cash injection. However the buyers on AppSumo often buy things just to buy things.
    1. We had the chance to work with the Appsumo team on the marketing copy
    2. 3304 new users 🎉$161,896 in Sales 🚀3,27% refund rate (we can consider it as Churn)
    1. Our refund rate (also known as ‘churn’) is currently 2.37%
    2. Total sales were $176,826
    3. We made 4,644 sales in 14 days110 refunds requested to date (Sumolings have until Dec 1 to ask for a refund)
    1. note that since we get 70% of the revenue share, our cut is approx $30,000 which is what you see. Overall revenue is around $42,000 and looked better for the clickbait headline
    2. we decided to go ahead with the Marketplace deal
    3. we made $42,000
    4. waiting for AppSumo Select would have meant wasting precious time as AppSumo is fairly choosy on the Select deals and takes time to launch them
    1. since we get 70% of the revenue share, our cut is approx $30,000 which is what you see. Overall revenue is around $42,000 and looked better for the clickbait headline
    2. Having a lot of reviews does help as it makes the product more “trustworthy” to any new buyer. This theoretically has an impact on the total sales too
    3. Most of the AppSumo users > 80% DO NOT use the platform after buying the deal
    4. we decided to go ahead with the Marketplace deal
    5. waiting for AppSumo Select would have meant wasting precious time as AppSumo is fairly choosy on the Select deals and takes time to launch them
    6. we made $42,000
    1. So the share cut difference depending on the partnership, is a Select, A marketplace, a newsletter one etc
    2. We made 30% of the first 3 launches
    3. $1M+ in sales with AppSumo