we found it impossible to get responses from cold outreach

In recent months, churn has increased. We're currently averaging 7% churn

Social proof played a huge part in growth. It got the ball rolling. No one wants to buy a product that has no other customers. The journey to gathering ratings, reviews, customer success stories, case studies, brand logos, and testimonials was a long one.

We also hired a B2B SaaS copywriter who was able to translate customer data and quotes into converting landing page copy. Better copy helps our audience learn why we're the right product for them.

This is because people find us primarily through a Google search and set up demo calls with the referral solutions on the page.

Although you shouldn’t rely on places like ProductHunt and Hacker News, don’t underestimate what a good amount of traffic can do for you. Hope for the best, but expect for the worst. For a long-term approach, we've now invested into things like SEO and content. If you're an early-stage SaaS, I recommend doing the same.

When we launched the first version of GrowSurf in late 2017, I posted all over the internet to well-known outlets like Hacker News, ProductHunt and BetaList.