Instead of Rezi marketing directly to students - the university recommends Rezi to the students.

This is the B2B2C model. A B2B2C is a particular business model where a company, rather than accessing the consumer market directly, does that via a partnership with another organization. Yet the final consumers will recognize the brand or the service provided by the B2B2C.

Roughly 5% or 2,500 users come from B2B2C RMS deployments.

Roughly 20% or 10,000 users come from AppSumo.

This year Rezi has had approximately +20 media placements in The New York Post, CNBC News, Entrepreneur, Engadget, The Next Web, Mashable, and more.

Here's a look at the past 16 months of search engine results:

Consistent Growth | Post - 4/10/2020: 1. Established an SEO strategy, 2. rebuilt the website and 3. hired an external SEO consultant.

Okay, back to our SEO strategy - We first hired Nathan Qaurrie as our team's dedicated writer - Nathan has a professional writing background focused on the education industry.

To escape the "resume-builder" circus above - we turned to our focus to mirror the product messaging that brought our partners the most success. Mainly focusing on the unique feature of how Rezi uses (simple) AI to create a significant advantage by optimizing content with potential keywords found in the job description. The results are fantastic:

Since September 2019, we've released three significant products on Product Hunt.

We certainly weren't ready for Reddit in November of 2019 when we accidentally went viral as a consequence of a /r/IAMA post going nuclear.

47,611 visitors landed on the Rezi website7,239 created a Rezi account. 3,844 created an anonymous guest Rezi account

In April, we launched a Resume Management System (RMS) to bring organizations the ability to assist their users with the same proven resume experience as our users.

we developed Rezi in a module way that allows for white-label deployments without much headache.

Our development is almost entirely lead by the marriage of the feedback from Rezi users and Rezi's knowledge of the resume

This graph is our user growth since September 2019. On June 26th, 2020, we crossed 50,000 users. Without a marketing budget.