$2,000 x 1,000 = $2,000,000 per year

Codie told Noah that her videos on LinkedIn were driving around 10% of all subscribers. 10%!

Codie now runs cross promotions with large newsletters like Sahil Bloom, Noah Kagan, and Ali Abdaal.

But, she was smart about it. She posted it in a super relevant group (Trends.co which is all about the business of businesses), and she came at it from an angle of sharing cool info with people who’d be interested.

Posting in Facebook Groups was another method Codie used early on to get more eyeballs and subscribers to the newsletter. She would take one of her articles, or a business idea she was highlighting and post about it in those groups. This is similar to how Harry Dry of Marketing Examples did this. Provide a ton of value, and then let people know about the newsletter afterward. And oftentimes, she wouldn’t post a link at all and just waited for people to ask for it.

Since then, I’ve found over 100 podcast appearances for Codie.

Just like reaching out to her network, Codie has no fear of reaching out to people to get on their shows. I think this is based on a combination of having great content and interesting life and business experiences to draw upon, and an extra layer of confidence.

Tapping Into Her Network Codie is not afraid to ask people in her life to join the newsletter. She emailed a lot of old contacts she found in Gmail and messaged friends she hadn’t been in touch with in a while.

They can be broken down into a few categories: Using her personal network Social media posts Getting on podcasts Running live webinars

1. Growth Experiments….on speed. I’ve talked about others using experiments and trying to grow their audience in different ways. But Codie set out to get 10,000 subscribers in 30 days…and hit the goal. She wasn’t messing around. ? 2. Other People’s Audiences. Whether it’s podcasts, social groups, or interviews, Codie is great at getting in front of other audiences to grow her brand. ? 3. Twitter, but not in the way you might think. Codie didn’t pass 10k Twitter followers until after she hit 100k subscribers. She used it in a really interesting way that I’ll dive into.

9-Day Challenge – low-ticket offer to help you learn the basics of buying businesses. – $49 Buying a Small Biz course – 1-year access to their mid-tier course around buying small businesses. – $1,497 Private Mastermind Group – their premium group for people looking to purchase businesses using Codie and Ryan’s methods. – $8,800 per year

Although the term is most often applied to parents of high school or college-aged students whodo tasks the child is capable of doing alone (for instance, calling a professor about poor grades, arranging a class schedule, manage exercising habits), helicopter parenting can apply at any age.