231 Matching Annotations
  1. Nov 2019
    1. We all have important things we want to accomplish, but there are so many distractions and stumbling blocks that can get in our way.

      The problem statement in 1 sentence

    1. It is often asked, “how can I always believe in myself?” The answer: by first building that unshakable faith within yourself.

      Question and Answer

    2. How big would you play? Where would you leap? How would the world benefit because of who you decided to be? In what ways would your life be different? How would the world be different?

      Engaging questions

    3. Do you remember playing double-dutch (the jump rope game, with two ropes) as a kid? Do you remember ever standing there — frozen in self-doubt — just watching the ropes twirl by while your friends all shouted, “Jump in! Jump in!”?

      metaphor

  2. Oct 2019
    1. So if you want to make better decisions, rise to a higher level of performance, and take care of your brain

      closing, so if you want to get the benefits, do this.

    2. So, what if there was a way to help ourselves make better decisions — in ways that improve our physical health, mental health, and our ability to live a more productive and fulfilling life?

      The "hook" Make readers think, there is a way and it's sleep.

    1. Both these studies concluded: Be available for your child, but let them take steps to come to you.

      conclude studies into simple human languages

    1. When they receive parental support they didn’t ask for, they feel less competent and have less initiative than peers who weren't parented in this way, and lack a sense of confidence because of it.

      effect of helicopter parent on the child

    2. And kids who say they had over-controlling parents have higher levels of depression and reported feeling less satisfied with family life.

      studies that show what kids say about their helicopter parents

    3. This reveals one characteristic of helicopter parents: They're often from the highly educated middle class or wealthier, with social and financial resources to share with adult children.

      one new particular behavior of a helicopter parent

    4. The parenting style, characterized by a helicopter-like tendency to hover over children and swoop in to rescue them at the first sign of trouble, exploded into mainstream consciousness in the early 2000s, just as the oldest millennials were entering young adulthood. This was, to be fair, a fraught time in the culture: Between the events surrounding Sept. 11 and two economic crashes in 2000 and 2008, parents had cause for concern about their children's futures.

      what is helicopter parenting and the proven cause of it.

    1. Logically, I should be able to do what I believe is best for my kids in each circumstance rather than changing my parenting style to suit each individual teacher’s preference. Practically, that’s easier said than done. Many others who also don’t know exactly how to strike that balance seem to go strongly in the cover-your-ass direction of the more involvement, the better.

      Logically, parents know what they should do but that's really easier said than done. The problem is striking a balance between involvement and engagement.

    2. Instead, we have to have the courage to decide what’s important to us, communicate it to our kids’ schools and then stay the course regardless of how much peer pressure we face

      the take-back-home message.

    3. Part of the reason behind this mental tug-of-war between the kind of parents we’d like to be and the kind we feel we should be is that nobody seems to agree on what the appropriate level of parental involvement is.

      the struggle of the parent.

    4. we live in a culture that pressures us to take on these behaviors even as we criticize them.

      speaking on behalf of parents. Author is saying it's not the parent's fault. It's the culture.

    5. “It’s always things like, ‘I have nothing of my own, my parents surveil the portal constantly and read all my texts.’” Or, “I’m not allowed to do anything for myself.”

      confession of helicopter child.

    6. we have gotten used to setting aside our own opinions about what’s best for our kids and looking anxiously to authority figures to tell us what’s right. But ultimately, parents, the responsibility lies with us:

      when parents are helpless, they seek authority figures or google, looking for advice, however in the end, THEY know what's best for their child. Chance: Tell parents not what to do, but the blueprint to help them know what a child truly wants and help the child to succeed.

    7. Listen, I know that the biggest indicator of success in school-aged kids is parental involvement. How could I forget? The media is constantly banging that gong via books, articles and nightly news programs. And it seems most of us have gotten the message; the percentage of students whose parents report attending meetings, conferences and school events reached an all-time high in 2016.

      Empathize to the reader that the books, articles and media are saying this and parents heard it well. Indirectly, tell the reader that this is not their fault. It's the people's paradigm.

    8. If you’re like many parents, sometime in the last month or so you gave up the better part of a weekday evening to attend back-to-school night. Perhaps you stuffed your body awkwardly into a tiny chair made for second-graders while obediently writing down field trip dates. Maybe you leaned forward eagerly as you learned about the new grading system your sixth-grader faces, seeking reassurance your child won’t be overwhelmed in this unfamiliar system.

      Author started with story. A story that you can picture about how helicopter parents behave.

    1. "Remembering to look for opportunities to take one step back from solving our child's problems will help us build the reliant, self-confident kids we need."

      the closing word from an expert that a parent can take home if the reader skips the entire article

    2. So how can a parent love and care for their children without inhibiting their ability to learn important life skills?

      The negative side of question. Can be made into a more positive one like, "So how you can show love and care an at the same time give your child space to learn from life?"

    3. What are the consequences of helicopter parenting?

      Sub topic 4: The cost of inaction.

      • Consequences are not numbered, hard to read.
      • Cons are said on a very surface level, not deep and strong enough for parents to act
      • Cons examples given are very basic and cannot be put into a picture
      • They have studies and expert advice to back them up
    4. But, says Deborah Gilboa, M.D., founder of AskDoctorG.com, "many of the consequences [parents] are trying to prevent--unhappiness, struggle, not excelling, working hard, no guaranteed results--are great teachers for kids and not actually life-threatening. It just feels that way."

      experts view on this reason

    5. In toddlerhood, a helicopter parent might constantly shadow the child, always playing with and directing his behavior, allowing him zero alone time," Dr. Dunnewold says. In elementary school, helicopter parenting can be revealed through a parent ensuring a child has a certain teacher or coach, selecting the child's friends and activities, or providing disproportionate assistance for homework and school projects.

      Examples of helicopter parent behaviors however not detailed enough.

    6. Although the term is most often applied to parents of high school or college-aged students whodo tasks the child is capable of doing alone (for instance, calling a professor about poor grades, arranging a class schedule, manage exercising habits), helicopter parenting can apply at any age.

      The contrarian view. Most people said helicopter parents are this, but the author says that.

    7. Helicopter parenting refers to "a style of parents who are over focused on their children," says Carolyn Daitch, Ph.D., director of the Center for the Treatment of Anxiety Disorders near Detroit and author of Anxiety Disorders: The Go-To Guide.

      What an expert says about helicopter parenting

  3. Sep 2019
    1. Understanding them, and how they impact your team, will help you identify those who are at flight risk, and make changes that may convince them to stay.

      what the reader gonna get next

    2. Losing an employee can have a drastic effect on team morale, and result in a domino effect that leads to poor performance and productivity. Not to mention, it is expensive, and not just because of lost talent

      problems when employees quit

    3. Algorithms are becoming increasingly relevant in the workplace.

      "huh?" moment. This doesn't seem relevant to the headline. But keeps you to read on because you want to find out why the author write this sentence first.

    1. it’s worth asking what you might be missing not through stupidity, or error, but because you’re systematically denied certain kinds of information

      CTA

    2. This bias may be too fundamental an aspect of our experience for us ever to overcome it completely

      emphasizing the importance of this bias and hard for us to overcome

    3. The more instances of something we encounter, the more significant we naturally assume it to be – and though we encounter our own solitude frequently, we never encounter other people’s.

      one-line, layman definition of observability bias

    4. In fact, it’s a mathematical oddity that your friends do have slightly more friends than you do, on average

      proves it's not a singular problem, but an issue that humans fact

    5. Psychologists are regularly berated for spending their workdays reaching blindingly obvious conclusions about the world – an accusation that isn’t entirely unwarranted.

      Problem statement.

    6. You never see your friends at home alone in their pajamas, watching The X Factor, and feeling sorry for themselves.

      Sub-headline. Part of the why people tend to assume their friends have more friends. Why part of the why? To invoke curiosity

  4. Aug 2019
    1. one of the benefits that content marketers have over competitors who don’t create and freely share valuable information

      1 liner of why trust is critical.

    2. It’s as if awareness of a brand is enough to spark trust

      Tone: A little bit of sarcasm.

      An ideal that we all want. Mellows down the readers saying this ideal is true. But there's more to it.

    3. And if you’re not hitting all three, you’re likely not enjoying success with your content.

      The pain point of not doing what this article says.

    1. In a study in Norway, researchers tried a variety of different headline styles on a shopping website: “For sale: Black iPhone4 16GB” (the regular headline), “Anyone need a new iPhone4?” (question headline without referencing cues), and “Is this your new iPhone4?” (question headline with referencing cues). They found that question headlines with audience-referencing cues (“Is this your new iPhone4?”) generated higher click-throughs than other types of headlines.

      studies to support the point

    2. A study on the psychology of waiting in line found that when we don’t know how long something is going to take, we experience that time differently. If a patient in a waiting room is told that the doctor is running 30 minutes late, he might be annoyed at first but he’ll eventually relax into the wait. But if the patient is told the doctor will be free soon, he spends the whole time nervous and unable to settle down because his expectations are being managed poorly. When we’re in this situation, time actually feels like it’s going slower for us.

      an analogy to explain the concept

    3. Superlatives – words like best, biggest, greatest – can be effective in headlines. But it turns out that negative superlatives (like worst) can be even more powerful.

      Stating the obvious, and get to the main point to show it's better than the obvious. A comparison benchmarking technique. Makes the main point more important.

    4. We’re not curious about something we know absolutely nothing about.

      Why this is in bold? This strategy will fail if this is not known. Something that not everyone knows / not apparent

    5. if you already know what you’re going to get from something like a headline, your curiosity might be over before it can even start.

      the opposite of it - showing consequences of doing the opposite

    6. to understand what makes them so irresistibly clickable

      Indirectly telling readers that if they follow these strategies, they'll get the same results

    7. Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media.

      readers know this content is legit and well-researched. Trusted.

    1. A lack of play in adults has been linked to losses in productivity, well-being and a decline in likeability. Without play, it is almost impossible to be innovative and resourceful in your business.

      the cons of not doing it

    2. You might think you don’t have enough time to squeeze in a little fun, but by leaving it out, you are limiting your ability to bring your best self into your work.

      the "WHY"

    3. By play, I am not referring to rest and recovery; that is covered next. Play means you are doing something just because you enjoy it.

      defining play

    4. Spend a week or more trying out varied tasks at different times of day. Track your energetic state before getting started and write notes about the quality of your work. Do you get your best marketing ideas during a high energy morning? Is your energy too low at the end of the day to review contracts? Look for patterns and adjust your workload accordingly.

      low level of the tip. practical steps, questions to ask, more details

    5. Optimizing your workload to match the energy needed for the tasks will help you get more done, in less time, and create a better life experience. To do this, notice when your energy is high and creative, balanced and focused or low and fading.

      high level of the tip

    6. better manage obligations, sustain connections and increase fulfillment while integrating your side hustle into your life.

      the results readers want

    7. A new study on side hustles suggests that finding time for your passion projects will tax all areas of your life.

      Highly credible - study Tax all areas - a huge problem = hook

    1. Thus, the person who acts honorably at all times will never have anything to fear if and when their actions are laid bare.

      the positive thing to end the story

    2. Warren Buffet’s “Newspaper Test”

      Speedbump. What is this newspaper test?

      The content answers the question, "Okay, now I know honesty is good, why how do I know what I'm doing is right or wrong?"

    3. Every time someone discloses a weakness of their own accord, they’re making a deposit in their trust account.

      summarize the entire point of honesty = reward

    4. Of course, business history has had its share of ingenious liars and fraudsters, swindlers who are skilled at concealing their real intentions and winning trust they don’t deserve.

      Address possible objections a reader have when read "can tell how is being sincere or not."

    5. building confidence by trusting others and receiving their trust in return is the most important prerequisite for success in the business world

      a brief overview of the "HOW" to hook readers in. Readers want to know exactly how after reading the overview "HOW"

    6. When the richest man in history is prepared to disclose the secret of his success, it’s definitely worth listening.

      reiterate why this post is a must-read

    7. Why It's More Important Today Than Ever Before

      This creates a sense of FOMO, because it's so important that if we miss out, we'll lose something important

    1. Don’t we all need someone who’s just a little bit stronger than we are? Someone who can kiss it where it hurts and hug us like nothing else matters. Someone who can remind us that we don’t really need to be that strong—all the time.

      Reader's strongest and deepest needs of all times. Love, Companionship, Comfort.

    2. When that began to happen a sore opened inside my heart with the devastating knowledge that I could only fake it for so long

      Writer's realization.

    3. After all, I was supposed to aspire to lead the ranks and smash the glass ceiling, right?

      Conflict. Between herself and other people's expectations.