231 Matching Annotations
  1. Nov 2019
    1. as common as rain
    2. Give people a chance to fill their own silences
    3. She shares five ways to spark a meaningful interaction with someone you’ve never met before.

      context of the article

    4. she believes these fleeting moments give us new ways to fall in love with the world


    1. Overall
    2. National trends echo that pattern

      "echo" : repeat

    3. In most cases
    4. stunning discovery
    5. What intrigues me most about them is
    6. I hesitated to write about them, until I learned
    7. In fact
    8. seem fairly simple, even obvious
    9. With an if/then tactic
    10. guiding our future vulnerable selves in a calmer present moment
    11. It’s a way of turning dread into a plan
    12. To prevent yourself from succumbing
    13. Suppose you’ve decided you
    14. Here’s how
    15. In other words
    16. Hundreds of studies — from eating better to avoiding the impulse to react to people on the basis of their skin color — have demonstrated


    17. It was as if
    18. “value bets”— bets when he actually had a good hand —

      to explain a word, can use --

    19. only after
    20. Playing poker

      Metaphor, poker: planning for the future. Make decisions with limited info. depends on chance

    21. Here, writer Bina Venkataraman shares a startlingly easy strategy that we can use to defeat future challenges.

      The solution in 1 sentence

    22. We all have important things we want to accomplish, but there are so many distractions and stumbling blocks that can get in our way.

      The problem statement in 1 sentence

    23. obstacles

      power word

    24. help

      power word

    25. overcome

      emotional word

    26. simple

      emotional word

    1. So, there you have it!

      ending phrase

    2. if you’re working towards your goals, that is cause for celebration.

      sentence dynamic

    3. what often

      sentence dynamic

    4. dreams and reality or fact and fiction.

      contrast examples

    5. You see,

      transition phrase

    6. An oldie but a goodie


    7. get the ball rolling


    8. This unique, divine spark that is ready to blossom


    9. It is often asked, “how can I always believe in myself?” The answer: by first building that unshakable faith within yourself.

      Question and Answer

    10. No one, no thing, no event, not even any accomplishment,

      repetition emphasis

    11. How big would you play? Where would you leap? How would the world benefit because of who you decided to be? In what ways would your life be different? How would the world be different?

      Engaging questions

    12. standing on the edge of life


    13. Do you remember playing double-dutch (the jump rope game, with two ropes) as a kid? Do you remember ever standing there — frozen in self-doubt — just watching the ropes twirl by while your friends all shouted, “Jump in! Jump in!”?


    14. Ultimately,

      transition phrase

    15. So,

      transition phrase

    16. Somewhere in the process of growing up,

      transition phrase

    17. as invincible as we once felt.

      sentence dynamic

    18. But somewhere along the way

      transition phrase

    19. As

      transition phrase

    20. You know,

      transition phrase

    21. even

      transition phrase

    22. especially

      transition phrase

    23. And the good news is

      transition phrase

    24. It’s not always easy to believe in yourself

      Start with the problem

  2. Oct 2019
    1. So if you want to make better decisions, rise to a higher level of performance, and take care of your brain

      closing, so if you want to get the benefits, do this.

    2. To get a good night’s sleep requires good sleep hygiene.

      what you need to do

    3. When we can’t bring our best selves to work

      the consequence of the consequence

    4. However, if you don’t get good quality deep sleep

      the consequence

    5. To understand why sleep is such a powerful driver of better decisions

      The "how" part

    6. So, what if there was a way to help ourselves make better decisions — in ways that improve our physical health, mental health, and our ability to live a more productive and fulfilling life?

      The "hook" Make readers think, there is a way and it's sleep.

    7. Our decisions shape our days, our lives, and who we are.

      highlights the topic of the benefit, decisions

    8. Thing


    9. Sleeping


    10. Fascinating


    11. Most


    1. Both these studies concluded: Be available for your child, but let them take steps to come to you.

      conclude studies into simple human languages

    2. wires between trying to be a supportive, positive parent and a hovering, helicopter parent got crossed.

      metaphor of crossing the line

    3. 10 Warning Signs That You Might Be a Helicopter Parent (And How to Stop)

      negative headline and solution

    1. When they receive parental support they didn’t ask for, they feel less competent and have less initiative than peers who weren't parented in this way, and lack a sense of confidence because of it.

      effect of helicopter parent on the child

    2. And kids who say they had over-controlling parents have higher levels of depression and reported feeling less satisfied with family life.

      studies that show what kids say about their helicopter parents

    3. This reveals one characteristic of helicopter parents: They're often from the highly educated middle class or wealthier, with social and financial resources to share with adult children.

      one new particular behavior of a helicopter parent

    4. Research is piecemeal, but a few surveys and studies reveal the phenomenon is widespread in the U.S.

      the severity of this issue

    5. The parenting style, characterized by a helicopter-like tendency to hover over children and swoop in to rescue them at the first sign of trouble, exploded into mainstream consciousness in the early 2000s, just as the oldest millennials were entering young adulthood. This was, to be fair, a fraught time in the culture: Between the events surrounding Sept. 11 and two economic crashes in 2000 and 2008, parents had cause for concern about their children's futures.

      what is helicopter parenting and the proven cause of it.

    6. And what to do about it.


    7. 5 Signs You Were Raised By Helicopter Parents

      A list headline

    1. Logically, I should be able to do what I believe is best for my kids in each circumstance rather than changing my parenting style to suit each individual teacher’s preference. Practically, that’s easier said than done. Many others who also don’t know exactly how to strike that balance seem to go strongly in the cover-your-ass direction of the more involvement, the better.

      Logically, parents know what they should do but that's really easier said than done. The problem is striking a balance between involvement and engagement.

    2. Instead, we have to have the courage to decide what’s important to us, communicate it to our kids’ schools and then stay the course regardless of how much peer pressure we face

      the take-back-home message.

    3. Part of the reason behind this mental tug-of-war between the kind of parents we’d like to be and the kind we feel we should be is that nobody seems to agree on what the appropriate level of parental involvement is.

      the struggle of the parent.

    4. we live in a culture that pressures us to take on these behaviors even as we criticize them.

      speaking on behalf of parents. Author is saying it's not the parent's fault. It's the culture.

    5. Who wants these kind of relationships with their kids?

      author's empathy with the reader's mind. Saying out what they're thinking while reading the text

    6. “It’s always things like, ‘I have nothing of my own, my parents surveil the portal constantly and read all my texts.’” Or, “I’m not allowed to do anything for myself.”

      confession of helicopter child.

    7. we have gotten used to setting aside our own opinions about what’s best for our kids and looking anxiously to authority figures to tell us what’s right. But ultimately, parents, the responsibility lies with us:

      when parents are helpless, they seek authority figures or google, looking for advice, however in the end, THEY know what's best for their child. Chance: Tell parents not what to do, but the blueprint to help them know what a child truly wants and help the child to succeed.

    8. recipe for a pressure-cooker environment

      the stressed environment parents are in if they hover constantly

    9. stress and guilt for time- and resource-strapped parents

      effect on parents

    10. And less discussed, but also problematic, is the effect on parents.

      the view that is less talked about

    11. Listen, I know that the biggest indicator of success in school-aged kids is parental involvement. How could I forget? The media is constantly banging that gong via books, articles and nightly news programs. And it seems most of us have gotten the message; the percentage of students whose parents report attending meetings, conferences and school events reached an all-time high in 2016.

      Empathize to the reader that the books, articles and media are saying this and parents heard it well. Indirectly, tell the reader that this is not their fault. It's the people's paradigm.

    12. If you’re like many parents, sometime in the last month or so you gave up the better part of a weekday evening to attend back-to-school night. Perhaps you stuffed your body awkwardly into a tiny chair made for second-graders while obediently writing down field trip dates. Maybe you leaned forward eagerly as you learned about the new grading system your sixth-grader faces, seeking reassurance your child won’t be overwhelmed in this unfamiliar system.

      Author started with story. A story that you can picture about how helicopter parents behave.

    13. Helicopter parenting and bulldozer parenting are bad for everyone — including parents

      The negative headline for parents

    1. "Remembering to look for opportunities to take one step back from solving our child's problems will help us build the reliant, self-confident kids we need."

      the closing word from an expert that a parent can take home if the reader skips the entire article

    2. So how can a parent love and care for their children without inhibiting their ability to learn important life skills?

      The negative side of question. Can be made into a more positive one like, "So how you can show love and care an at the same time give your child space to learn from life?"

    3. How can you avoid being a helicopter parent?

      Sub topic 5: after knowing what, who, why and cons, parents now should be more inclined to know how to change their parenting style

    4. What are the consequences of helicopter parenting?

      Sub topic 4: The cost of inaction.

      • Consequences are not numbered, hard to read.
      • Cons are said on a very surface level, not deep and strong enough for parents to act
      • Cons examples given are very basic and cannot be put into a picture
      • They have studies and expert advice to back them up
    5. The problem is that, once parenting becomes governed by fear and decisions based on what might happen,

      The fine line that separates between engaged and helicopter

    6. It is a tricky line to find, to be engaged with our children and their lives, but not so enmeshed that we lose perspective on what they need," Dr. Gilboa says.

      Empathy from the expert

    7. But, says Deborah Gilboa, M.D., founder of AskDoctorG.com, "many of the consequences [parents] are trying to prevent--unhappiness, struggle, not excelling, working hard, no guaranteed results--are great teachers for kids and not actually life-threatening. It just feels that way."

      experts view on this reason

    8. four common triggers.

      readers can expect a listcle

    9. Why do parents hover?

      Sub topic 3: understanding why first is required to curb the habit

    10. In toddlerhood, a helicopter parent might constantly shadow the child, always playing with and directing his behavior, allowing him zero alone time," Dr. Dunnewold says. In elementary school, helicopter parenting can be revealed through a parent ensuring a child has a certain teacher or coach, selecting the child's friends and activities, or providing disproportionate assistance for homework and school projects.

      Examples of helicopter parent behaviors however not detailed enough.

    11. Although the term is most often applied to parents of high school or college-aged students whodo tasks the child is capable of doing alone (for instance, calling a professor about poor grades, arranging a class schedule, manage exercising habits), helicopter parenting can apply at any age.

      The contrarian view. Most people said helicopter parents are this, but the author says that.

    12. Who is a helicopter parent?

      Sub topic 2: Identify who are the people who potentially are helicopter parents

    13. Helicopter parenting refers to "a style of parents who are over focused on their children," says Carolyn Daitch, Ph.D., director of the Center for the Treatment of Anxiety Disorders near Detroit and author of Anxiety Disorders: The Go-To Guide.

      What an expert says about helicopter parenting

    14. The term "helicopter parent" was first used in Dr. Haim Ginott's 1969

      the origin of the term

    15. What is helicopter parenting?

      Sub topic 1: Define helicopter parenting

    16. Here's how to tell if you're a helicopter parent, along with expert advice to curb the hovering.

      What readers will get in this article: how to identify and expert's advice to curb

    17. Confused about how to be an involved parent without smothering your kids?

      Starts with a question that parents ask, they're also confused. Don't know what's right, what's wrong.

    18. What Is Helicopter Parenting?

      A question headline.

  3. Sep 2019
    1. Mistake 1:  Setting inconsistent goals or expectations.

      Consistent structure throughout the article. Clear action steps for people to follow

    2. Understanding them, and how they impact your team, will help you identify those who are at flight risk, and make changes that may convince them to stay.

      what the reader gonna get next

    3. fifteen years working in data science

      shows the author's credibility

    4. But not every company has a fancy algorithm to help them out

      the challenge of the good news

    5. The good news

      mellow the problem by providing good news.

    6. Losing an employee can have a drastic effect on team morale, and result in a domino effect that leads to poor performance and productivity. Not to mention, it is expensive, and not just because of lost talent

      problems when employees quit

    7. Algorithms are becoming increasingly relevant in the workplace.

      "huh?" moment. This doesn't seem relevant to the headline. But keeps you to read on because you want to find out why the author write this sentence first.

    8. 8 Things Leaders Do That Make Employees Quit

      Number title. Negative emotion. Quit.

    1. it’s worth asking what you might be missing not through stupidity, or error, but because you’re systematically denied certain kinds of information


    2. This bias may be too fundamental an aspect of our experience for us ever to overcome it completely

      emphasizing the importance of this bias and hard for us to overcome

    3. The more instances of something we encounter, the more significant we naturally assume it to be – and though we encounter our own solitude frequently, we never encounter other people’s.

      one-line, layman definition of observability bias

    4. observability bias

      the cause of the problem

    5. In fact, it’s a mathematical oddity that your friends do have slightly more friends than you do, on average

      proves it's not a singular problem, but an issue that humans fact

    6. doesn’t it seem like they’re always meeting friends at the bar?

      an empathic way of asking question like a reader

    7. Assuming you don’t spy on your friends via telescope from treetops

      a little bit of humor

    8. a study from the University of British Columbia

      back up the problem with a study

    9. Psychologists are regularly berated for spending their workdays reaching blindingly obvious conclusions about the world – an accusation that isn’t entirely unwarranted.

      Problem statement.

    10. You never see your friends at home alone in their pajamas, watching The X Factor, and feeling sorry for themselves.

      Sub-headline. Part of the why people tend to assume their friends have more friends. Why part of the why? To invoke curiosity

    11. Lonely? Short of Friends? Try Looking at It Differently

      Question + Solution Question is to empathize and filter people who fits the answer.

  4. Aug 2019
    1. And that’s exactly what builds trust and influence when content marketing is done well.

      The first HOW

    2. Aristotle

      Use an ancient wisdom to support his claim

    3. The art of disinterested goodwill

      Sub-heading: The main point of the next block of content

    4. Trust works on many levels:

      Breaking down trust into different levels.

    5. one of the benefits that content marketers have over competitors who don’t create and freely share valuable information

      1 liner of why trust is critical.

    6. trust becomes critical

      Main point. Why trust is critical.

    7. It’s as if awareness of a brand is enough to spark trust

      Tone: A little bit of sarcasm.

      An ideal that we all want. Mellows down the readers saying this ideal is true. But there's more to it.

    8. Add in some clever messaging to prompt some level of liking, and mission accomplished, right?

      Start with a common misconception

    9. Know, like, trust

      The scope covered by this article

    10. And if you’re not hitting all three, you’re likely not enjoying success with your content.

      The pain point of not doing what this article says.

    11. How to Build Trust and Enhance Your Influence with Content Marketing

      Headline: How-to formula.

      How: build trust Result: enhance influence Method: Content Marketing

    1. y using specific facts rather than broad statements

      overview explanation

    2. In a study in Norway, researchers tried a variety of different headline styles on a shopping website: “For sale: Black iPhone4 16GB” (the regular headline), “Anyone need a new iPhone4?” (question headline without referencing cues), and “Is this your new iPhone4?” (question headline with referencing cues). They found that question headlines with audience-referencing cues (“Is this your new iPhone4?”) generated higher click-throughs than other types of headlines.

      studies to support the point

    3. your reader immediately feels known and named

      the advantage

    4. A study on the psychology of waiting in line found that when we don’t know how long something is going to take, we experience that time differently. If a patient in a waiting room is told that the doctor is running 30 minutes late, he might be annoyed at first but he’ll eventually relax into the wait. But if the patient is told the doctor will be free soon, he spends the whole time nervous and unable to settle down because his expectations are being managed poorly. When we’re in this situation, time actually feels like it’s going slower for us.

      an analogy to explain the concept

    5. humans like predictability and dislike uncertainty.

      the "why"

    6. Superlatives – words like best, biggest, greatest – can be effective in headlines. But it turns out that negative superlatives (like worst) can be even more powerful.

      Stating the obvious, and get to the main point to show it's better than the obvious. A comparison benchmarking technique. Makes the main point more important.

    7. Tell the reader enough to pique curiosity but not enough to give the whole story away

      practical advice

    8. We’re not curious about something we know absolutely nothing about.

      Why this is in bold? This strategy will fail if this is not known. Something that not everyone knows / not apparent

    9. Viral powerhouse site Upworthy

      showing who has done it right and successful

    10. The best question headlines ask something that the reader can empathize with or relate to or would like to see answered

      The "How"

    11. if you already know what you’re going to get from something like a headline, your curiosity might be over before it can even start.

      the opposite of it - showing consequences of doing the opposite

    12. they prime our curiosity.

      The "Why"

    13. surprising dissonance between Barack Obama

      a practical example and the factor it thrived

    14. Surprising headlines are winning headlines because our brains love novelty.

      Why this point?

    15. This works in two parts: surprise captures our attention, and then interest holds it.

      debunk into details

    16. presenting something unexpected—breaking a pattern—will help you capture attention

      the biggest advantage

    17. to understand what makes them so irresistibly clickable

      Indirectly telling readers that if they follow these strategies, they'll get the same results

    18. Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media.

      readers know this content is legit and well-researched. Trusted.

    19. Strategies

      this content is all about strategies

    20. Winning

      emotional, everyone wants to win

    1. Sure, but don’t take it from the hours you are sleeping.

      conversational style

    2. Don’t buy into the cliché that the only successful side hustle is a grueling, sleep-depriving grind.

      clearing misconceptions

    3. A lack of play in adults has been linked to losses in productivity, well-being and a decline in likeability. Without play, it is almost impossible to be innovative and resourceful in your business.

      the cons of not doing it

    4. You might think you don’t have enough time to squeeze in a little fun, but by leaving it out, you are limiting your ability to bring your best self into your work.

      the "WHY"

    5. By play, I am not referring to rest and recovery; that is covered next. Play means you are doing something just because you enjoy it.

      defining play

    6. Spend a week or more trying out varied tasks at different times of day. Track your energetic state before getting started and write notes about the quality of your work. Do you get your best marketing ideas during a high energy morning? Is your energy too low at the end of the day to review contracts? Look for patterns and adjust your workload accordingly.

      low level of the tip. practical steps, questions to ask, more details

    7. Optimizing your workload to match the energy needed for the tasks will help you get more done, in less time, and create a better life experience. To do this, notice when your energy is high and creative, balanced and focused or low and fading.

      high level of the tip

    8. You won’t have the same levels of energy at all hours of the day.

      the "Why"

    9. Add a communication task to your daily, or at a minimum weekly, task list.

      practical step

    10. Make sure you never forget why you’re working so hard.

      conversational style of a friend

    11. better manage obligations, sustain connections and increase fulfillment while integrating your side hustle into your life.

      the results readers want

    12. And the journey from side hustle to small business can be long.

      a secondary problem

    13. When you follow your passion and launch a business on top of an already full work and personal life,

      more detailed problem

    14. A new study on side hustles suggests that finding time for your passion projects will tax all areas of your life.

      Highly credible - study Tax all areas - a huge problem = hook

    1. Thus, the person who acts honorably at all times will never have anything to fear if and when their actions are laid bare.

      the positive thing to end the story

    2. everybody is unsure about whether what they’re doing or planning to do is right or wrong.

      reader's dilemma

    3. Warren Buffet’s “Newspaper Test”

      Speedbump. What is this newspaper test?

      The content answers the question, "Okay, now I know honesty is good, why how do I know what I'm doing is right or wrong?"

    4. “Let nothing be done in your life, which will cause you fear if it becomes known to your neighbor.”


    5. Every time someone discloses a weakness of their own accord, they’re making a deposit in their trust account.

      summarize the entire point of honesty = reward

    6. Honesty can bring great rewards

      hook. what are the great rewards?

    7. How To Win Trust

      speedbump - piques curiosity

    8. The Truth Is The Best “Trick”


    9. the simple truth is:

      Simplifying complex info, summarize

    10. Of course, business history has had its share of ingenious liars and fraudsters, swindlers who are skilled at concealing their real intentions and winning trust they don’t deserve.

      Address possible objections a reader have when read "can tell how is being sincere or not."

    11. even more crucially

      emphasize the importance

    12. So what’s the best way to win the trust of others?

      The big question readers ask

    13. building confidence by trusting others and receiving their trust in return is the most important prerequisite for success in the business world

      a brief overview of the "HOW" to hook readers in. Readers want to know exactly how after reading the overview "HOW"

    14. When the richest man in history is prepared to disclose the secret of his success, it’s definitely worth listening.

      reiterate why this post is a must-read

    15. his biggest problem

      even the richest man in history has a problem that all of us face

    16. “old men had confidence in me right away”

      Starts with key of success. the best quality of trust

    17. richest man in history

      high credibility, worth reading

    18. For proof of the crucial role of trust in business,

      Hook, captures the reader about what's coming next

    19. Why It's More Important Today Than Ever Before

      This creates a sense of FOMO, because it's so important that if we miss out, we'll lose something important

    1. Don’t we all need someone who’s just a little bit stronger than we are? Someone who can kiss it where it hurts and hug us like nothing else matters. Someone who can remind us that we don’t really need to be that strong—all the time.

      Reader's strongest and deepest needs of all times. Love, Companionship, Comfort.

    2. Life isn’t about faking it until we make it,

      The experience that taught writer about life.

    3. I am done being

      Writer's declaration, also what readers would like declare.

    4. Not because I have failed, but because I have learned.

      Help readers to stay strong.

    5. When that began to happen a sore opened inside my heart with the devastating knowledge that I could only fake it for so long

      Writer's realization.

    6. After all, I was supposed to aspire to lead the ranks and smash the glass ceiling, right?

      Conflict. Between herself and other people's expectations.