Our MRR is around $8,500, but our MRR growth rate is pretty low and flat (around 1% - again, primarily by choice). Customer lifetime value is $940, and revenue churn is 4-5%.

Fortunately, InfluenceKit also has a ‘viral’ customer acquisition feature built-in. The main thing our users want to do with InfluenceKit is to generate and then share a report.

Word of mouth has been our strongest marketing channel. We focus on providing ridiculously good customer support, and I think that goes a long way toward reinforcing people’s positive feelings about us. A couple of podcast appearances and conferences have helped spread awareness, but really, we’re still relying on people to tell their peers about us.

Our early growth (actually, still the case today) came from word of mouth. Just bloggers telling other bloggers about us.