The site SEO has started kicking off, and we are seeing an almost 10 times increase over the last 6 months period, in impressions to our websites.

My advice for beginners is that even if they decide to outsource the ASO, they should properly understand the steps to a successful campaign. I would advise them to read all resources available on Google about ASO.

We then started learning about ASO about SEO, and we have started doing A/B tests with images. Yet, we still had limited knowledge at that time.

Another essential trick that helped LeadDelta reach 6000 users was the constant update releases made by his team.

He went to one of the biggest Facebook groups affiliated with Appsumo, made a deal with their top affiliate, and started selling many units.

LeadDelta's current ARPU is around $17, which is very low for a B2B app.

Being consistent on LinkedIn and giving his audience updates about his journeys and challenges also helps strengthen relationships.

Another approach Vedran took was never to talk about his competitors. But instead, he decided to focus on a common enemy. For example, a common enemy of his and his target audience was "neglecting one's connections."

His team also doubled down on content. Vedran also used to take 15-minute zoom calls with every user they onboarded.

How did LeadDelta go from 500 to 6000 users?

He later launched the product on the Chrome store after seeking advice from a few Chrome Web store experts.

First 100 usersVedran created a landing page about people deserving a way of managing their social capital and sent the message to his LinkedIn connections

Learning #2 - To save a couple of months worth of time, you can acquire one instead of building your own MVP.With emerging acquisition marketplaces such as Indiemaker and MicroAcquire, you can acquire an existing product for under $10k in less than a week.

LeadDelta was enrolled on the platform and made around $250k to $300k in gross revenue.

In the first week of launch, we generated $25,000 revenue.

I listed nichesss on AppSumo and in the first month I made $100,000 AFTER their cut.

On any given month we have about 12,000 users in the app. We get about 100 signups a day and about 16 people a day convert to a paid account

Nichesss has been profitable since its inception. The operating costs are fairly simple: Hosting: $200/mo AI Generation Costs: $2,000/mo

it becomes retaining and upselling those users. And that’s easily done by keeping an open line of communication via emailing product updates to our list of over 30,000 users and keeping users updated via our Facebook Group

my number 1 driver of users has been AppSumo

Another lesson I learned is to create a community. Create a place for you to talk with your users, as well as a place for them to interact amongst themselves. For nichesss, that ended up being a Facebook Group.

I started running Facebook Ads which were getting me about $3 back for every $1 I put in

Then in January of 2021 nichesss was listed on AppSumo where it sold $100,000 in the first month.

$30,000 a month. Our users are made up of copywriters, small businesses, and marketing agencies who need to be able to write content quickly

we doubled down on thought leadership interviews and discussions that were related to Sniply’s USP

We’ve had link placements on some pretty high-profile blogs like Big Apple Media, Jeff Bulas, and Business.com. Starter Story

we’ve been experimenting with link-building SEO initiatives

biggest source of lead generation has been our inbound marketing

Revenue growth depends on how many people want what you're selling, how easy they are to reach, and how much they want to spend. The most crucial factor here is customer demand.

Currently, MRR is growing at 15% month-over-month

we're about to hit 30k in MRR.

We acquired most users by recruiting on IndieHackers, Facebook Groups, promoting on BetaList, and my own social channels (YouTube, Instagram, Twitter).

Leverage on the name of your competitors

Customer support

Listened to the feedback of our users

Listening to feedback Competitor ads Personal customer support Leveraging our product

Narrowed down our target audience One thing I can highly recommend is to narrow down your target audience. Think big, start small.

We were in private beta for 3 months. During this period, we listened carefully to the feedback of our users and started building core features for them to solve their problems. This actually already resulted in the first upgrades.

Private beta launch + paying beta users

As to gaining my first customers: much of my initial traction came from Twitter (on which I already had a decent following for the template/theme work) and then Product Hunt.

Twitter and other social platforms for sure as it's gained traction as an "extended profile" sort of thing.

Hey! So Carrd weirdly gets by entirely by word of mouth. I've done zero advertising or marketing (outside of the occasional podcast or stuff like this AMA) and instead just focus on working on and improving the product.

First $100 came from Twitter and mostly from folks who were already customers of mine from elsewhere (like HTML5 UP/Pixelarity) so that was a nice edge. Hit the $1000 mark during the Product Hunt launch (thanks to the sheer volume of traffic they sent my way), and post-launch it took several months of slow and steady growth to eventually get up to $10000 in cumulative revenue -- a milestone I probably wouldn't have reached had I not made the conscious effort to rapidly respond to any and all user feedback during that crucial period.

Making sure onboarding had as little friction as possible (which culminated in the signup-free flow you see at carrd.co/build). This really helped when Carrd launched on Product Hunt. Going with free + paid upgrades. Not always an option, but I think this gives you a longer timeline during which you can "win" over users with a value-add they'll want to pay for (as opposed to a limited trial which is, well, limited). Just being ... chill I guess? I've used products that come on way too strong in the user acquisition and especially retention departments (which was a major turnoff) so I figured not doing that would be the right way to go. So far I think I've been proven right.

Earning over $1M ARR

we have about 5500 people using Frase every week. That’s a 1800% increase

When Frase surveyed our users, a whopping 64% reported that they would be very disappointed–nearly 25 points above the 40% benchmark

Within the first four days we generated about $120K in sales

Within minutes of the launch going live, our site traffic increased about 1800% above normal levels. 

$792,000 in total sales

we generated nearly $800K in total revenue and added over 8,000 customers

Spent most of the time working on kinks in the platform, releasing a new HubSpot integration ($97/mo) + building the organic SEO.

AppSumo was great for quick cash injection. However the buyers on AppSumo often buy things just to buy things.

We sold 2740 deals in a matter of weeks and generated a total of USD 106,860. Our cut was $32,058

gross profit of over $20,000! With over 2,088 customers and growing,

We had the chance to work with the Appsumo team on the marketing copy

3304 new users 🎉$161,896 in Sales 🚀3,27% refund rate (we can consider it as Churn)

Our refund rate (also known as ‘churn’) is currently 2.37%

Total sales were $176,826

We made 4,644 sales in 14 days110 refunds requested to date (Sumolings have until Dec 1 to ask for a refund)

3621 sales and 2743 new users$177,429 revenues in two weeks

Botletter got 2743 new users and made $177,429 in two weeks

Pixelme made $170,000 in 2 weeks and Lemlist $160,000

we made $177,429 in two weeks

1,473 sales and 43 upgrades$76K+ revenue

80% Open Rate 33 Clicks 10 Leads 6 Sales

note that since we get 70% of the revenue share, our cut is approx $30,000 which is what you see. Overall revenue is around $42,000 and looked better for the clickbait headline

we decided to go ahead with the Marketplace deal

we made $42,000

waiting for AppSumo Select would have meant wasting precious time as AppSumo is fairly choosy on the Select deals and takes time to launch them

since we get 70% of the revenue share, our cut is approx $30,000 which is what you see. Overall revenue is around $42,000 and looked better for the clickbait headline

Having a lot of reviews does help as it makes the product more “trustworthy” to any new buyer. This theoretically has an impact on the total sales too

Most of the AppSumo users > 80% DO NOT use the platform after buying the deal

we decided to go ahead with the Marketplace deal

waiting for AppSumo Select would have meant wasting precious time as AppSumo is fairly choosy on the Select deals and takes time to launch them

we made $42,000

we only got 30% of the total revenue, so in reality, we only made $64,350. The other 70% fairly went to the AppSumo team

Only 6% of all sales have been refunded

Got total sales of $214,500

So the share cut difference depending on the partnership, is a Select, A marketplace, a newsletter one etc

We made 30% of the first 3 launches

$1M+ in sales with AppSumo

we saw a steady increase in our MRR, and happy customers with our new focus

we flipped our 80% focus from those who were not paying us to those who were

doing a community contest, traveling to a conference, or hosting a live stream

actively building up the newsletter audience is key.

What else worked was authentic social media posts

in the beginning were interviews with famous artists

by solving their problem, "How do I use Blender?"