we’re doubling down on what we know has been working for us: SEO and YouTube videos.

haven’t worked for us, the biggest one would be paid advertising.

good technical SEO on-site (h1, h2 tags, alt text, etc.) optimized load time (load fewer scripts, optimize image size, lazy loading, etc.) backlinks, backlinks, backlinks

the benefit in what we do is getting a few clicks each on hundreds, maybe even thousands of long-tail keywords, instead of competing on high-volume keywords

In terms of search engine optimization, it was a matter of making sure our website is technically on point, optimized for SEO, and loads at a fast speed.

YouTube tutorials have been doing insanely well, with a few videos around the 1M views mark and the overall channel at almost 45k subscribers.

in our case, it had to be YouTube, which is the 2nd largest search engine in the world.

The two that you can do at scale to attract a lot of customers organically are social media and search engines.

six-figure year with a little over $100k in revenue

making custom videos for clients (anywhere between $2-$5k for a video)