Another essential trick that helped LeadDelta reach 6000 users was the constant update releases made by his team.

He went to one of the biggest Facebook groups affiliated with Appsumo, made a deal with their top affiliate, and started selling many units.

LeadDelta's current ARPU is around $17, which is very low for a B2B app.

Being consistent on LinkedIn and giving his audience updates about his journeys and challenges also helps strengthen relationships.

Another approach Vedran took was never to talk about his competitors. But instead, he decided to focus on a common enemy. For example, a common enemy of his and his target audience was "neglecting one's connections."

His team also doubled down on content. Vedran also used to take 15-minute zoom calls with every user they onboarded.

How did LeadDelta go from 500 to 6000 users?

He later launched the product on the Chrome store after seeking advice from a few Chrome Web store experts.

First 100 usersVedran created a landing page about people deserving a way of managing their social capital and sent the message to his LinkedIn connections

Learning #2 - To save a couple of months worth of time, you can acquire one instead of building your own MVP.With emerging acquisition marketplaces such as Indiemaker and MicroAcquire, you can acquire an existing product for under $10k in less than a week.

LeadDelta was enrolled on the platform and made around $250k to $300k in gross revenue.