The first time we got profitable was after the AppSumo campaign. We started this campaign by offering just 1000 licenses

The third step was to get our product on App Sumo.

After this, we went in the direction of growing a community by creating our very own Facebook community where I can talk directly with our users. This seemed like the best strategy so far as I can get valuable feedback from users while learning their needs and expectations from us.

To increase our visibility, we have tried all the solutions like Adwords, Facebook, and Instagram ads, etc. With these campaigns, we got great feedback, however, just a few customers.

didn’t put much money in the marketing campaign until we fully updated the builder so it could be a real alternative to the existing solutions.

make small proof of concepts for various features we wanted to incorporate into the product. For example, we now offer a unique tool for our clients to create unlimited layers of gradients and for this, we have created a special tool built into the builder. Some of the proof of concept remained just that, however, most of them made it into the builder.