The good decisions were to create those niche apps that helped us get revenue to keep MindTastik as a whole business afloat. Aside from partnering with our head of content, which provided us the meditations, we hadn't done any partnerships.

We have split our efforts 50/50 into paid traffic and organic traffic (ASO, SEO). We knew that paying ads forever was unsustainable, so we easily started to invest more in organic traffic. We tried some organic Facebook, but it didn't turn out too well for us, so we have reduced our efforts in social media.

We are proud to have been featured in DigitalTrends in the best meditation posts on Yahoo, CBS, and many other outlets. Our app was featured in a clinical procrastination trial and the whole story was featured on Al Jazeera.

Today we are doing around 35,000 USD revenue across all apps (MindTastik Meditation, Hypnobirthing Fit Pregnancy, Stop Smoking Meditations, Fear of Flying Meditation & Bedtime Stories). All this revenue comes from in-app purchases from both iOS and Android.

Currently, we only invest around 20% in ads; the rest of 80% is going towards organic growth.

The site SEO has started kicking off, and we are seeing an almost 10 times increase over the last 6 months period, in impressions to our websites.

My advice for beginners is that even if they decide to outsource the ASO, they should properly understand the steps to a successful campaign. I would advise them to read all resources available on Google about ASO.

We then started learning about ASO about SEO, and we have started doing A/B tests with images. Yet, we still had limited knowledge at that time.