Marketing bullshit(a.k.a. puffery)Exaggerated or false claims by marketersthat amplify the features and performanceof a product or service (Chakraborty &Harbaugh, 2014).In 2000, a court ruled that ads from the PapaJohn’s pizza company stating “Betteringredients. Better Pizza” could not beverified as fact and should be deemedpuffery

one needs little stylistic ornament because people arc naturally attracted lo truth if they can sec it clearly.