74 Matching Annotations
  1. Nov 2019
    1. At some point, we replaced the order of displaying the superpower packs (SP) from ascending to descending

      The revenue from the most expensive pack increased, but in the end the total revenue stayed as before the change

    2. Users don’t appreciate it when you try to trick them out of their money, or when they think you are doing that. A better approach would be to give them the opportunity to get what they want for free (even with a lot of work involved), and give an alternative purchase option. In this case the purchase will be perceived as a small cheat to make life easier instead of a shady scheme to get users to pay

      If you care about reviews

    3. There were four packs respectively containing 25, 50, 150 and 500 superpowers. We increased the biggest power pack from 500 to infinity. Practically, nothing changed. 500 superpowers were more than enough for the entire game, and very few users had spent all of it. However, after the change was made, the revenue from this pack grew by 50%

      Word "infinity" might work well for your sales

    4. I observed a similar effect in my own business when I was producing and selling metal license plates (sold via partner brick-and-mortar stores and through our own online store). At the start, the prices we set were relatively low ($3-5). But in a few months, we raised the prices by 2-3 times, and the plates then cost $15-25. Contrary to our expectations, the conversion rate almost doubled, as well as the average order amount.

      Example of placebo effect on selling license plates.

      $15-25 price range sells more than $3-5. Maybe because the product is unique and people prefer to pay once but expect better conditions

    5. With a vitamin C priced at $3, 100% of participants experienced relief. But the drug priced at $0.1 only worked in 50% of cases

      Placebo effect experienced on people trying to reduce the pain. Higher value of a product = higher effectiveness

    6. The word “free” makes any product more attractive to its potential customers. If you have a way to distribute your product for free, at least partially (a trial option, a limited version), then make sure to use it. This approach will greatly expand the top of your funnel. Once done, you will simply have to learn how to convert these new users into the paying ones

      Try using the word "free" somewhere in your sales. For example, try adding "free delivery for minimum $20 shopping" and you will see increase in sales

    7. When we make decisions, our perception is influenced by a lot of factors such as presentation, packaging, brand, opinions of people around us, experts’ opinions, our own expectations, etc. Each of these factors can ultimately determine how much a person will like your product and how much she will be willing to pay for it

      Summarising, pay more attention to the background behind the final product

    8. In one case, the participants were given brochures describing the capabilities of a new audio system. The only difference between the brochures was that the first one was published on behalf of the system’s manufacturer and the second one on behalf of an independent research center. The participants who had seen the second brochure were willing to pay twice as much as the first group for the audio system

      It's similar to Brain.fm, which includes all the scientific facts on their homepage

    9. those who received coffee when the table was beautifully set appreciated the taste way more, and were also ready to pay more for it

      You will achieve higher sales with better packaging

    10. Joshua Bell, one of the best concert violinists in the world played for free, for 45 minutes, on a violin worth $3.5 million dollars at a subway station. He managed to raise $32. Most people (98%) who passed by paid no attention to him, only 2% gave him some money, and less than 0.5% stopped to listen (those were the people who actually recognized him)

      Influence of the environment plays an important role. If a homeless violinist had to play in an opera, he would have been more respected, although he would have been on the same level as he plays on the subway

    11. If you want to change the rules of the game in a field that you are about to enter, try to portray your product as something new and different. Doing so will enable you to set the rules of the game from scratch and be the first one to establish the anchor. And when you install the anchor, do not lower the price; there will still be time for that (making a discount always sounds better than raising the price)

      Tip for establishing new product: visualise your product as a new solution and do not start with a lowered price. Later you will attract customers with a discount

    12. When the sales agents of a health insurance company that was selling its services via phone asked people (who agreed to proceed) why they chose their company, the proportion of those who eventually decided to purchase the insurance increased significantly. As they thought about the answer to this question, the respondents subconsciously convinced themselves that they had made the right choice, further strengthening their decision and eventually leading to their making the purchase

      Marketing trick: ask why someone chose your service, so their mind will be more aware and convinced of the right choice; hence, buy your product again

    13. People also tend to form new “rules” when they encounter something for the first time. Starbucks is very different from other coffee stores. Therefore, when interacting with them, people create new rules instead of resorting to existing patterns

      Therefore Starbucks can be considered as something different than a regular coffee shop

    14. we tend to base our decisions on things we’ve experienced before, to make decisions easier

      We're basing decisions on previous experience rather than considering pros and cons.

      Therefore, after buying one expensive coffee at Starbucks, the next time we will also do it, as we would remember how good it was, but not how expensive.

      That is how we form good and bad habbits, which are so hard to get rid of

    15. It is difficult to find a logical explanation for this, but apparently the prices that end with 9 trigger some kind of automatic mechanism

      When presented with the price catalogues of:

      • $39
      • $34 and $44

      The first option would exceed all the other numbers of orders

    16. Offering to proceed with a $1 per day tariff and the one that costs $350 per year are mathematically equivalent, but trigger different reactions in customers. The first option can be compared to purchasing a water bottle in a grocery store, and the second option is more like purchasing a mobile phone

      Better to present sale in the form of $1 per day than $350 per year

    17. Mathematically equivalent statements are not necessarily equivalent psychologically

      For example, presenting two sets:

      A: A drunken motorist runs over a woman.

      B: A motorist runs over a woman.

      People would choose A as the more likely, but in fact it's just a subset of B.

      Same in this case:

      A: If you fly with this airline once a year, there's a possibility of one air crash in a 1000 years.

      B: 1 in every 1000 flights ends in a disaster

      It also applies in case of graphs:

    18. Do not lower prices. The price that you declare at the very beginning will become the reference point. You can also try to show your customers big numbers before starting to talk about the money

      Advice for marketers

    19. people are guided by the available prices to assess the rest of the offered goods

      For example, court judges were asked to roll a die before passing sentence, and the length of their verdict correlated with the values ​​they got on the dice rolled. Of course, the judges didn’t realize that the die roll had affected them

    20. Salesmen in retail stores try to sell the most expensive things first, or at least offer them to customers. For instance, a person who came to buy a suit is first shown the suits. When the customer makes his choice, then the salesperson suggests appropriate accessories, such as a tie to go with the suit. Compared to the suit’s price, the tie looks very inexpensive and is an easy upsell

      Propose the most expensive thing first.

      Case 1: For example, when someone wants to buy a suit:

      1. Suit
      2. Tie (small price in comparison to suit)
      3. Socks (small price in comparison to suit)

      Case 2:

      1. Overpriced real estate
      2. The right real estate
    21. We rarely think in absolute terms, and we don’t have a universal measure to understand the value of a certain thing. Therefore, we tend to evaluate things by comparing them to others

      The bait principle

      It can be supported by an experiment.

      1st version: Group of people was presented with 3 options:

      • a web subscription ($59) <--- 16% votes
      • a print subscription ($125)
      • print + web subscription ($125) <--- 84% votes

      2nd version: Group of people was presented with 2 options:

      • a web subscription ($59) <--- 68% votes
      • print + web subscription ($125) <--- 32% votes
    22. The lack of a ready-made pattern of behavior makes people rely on “simple” factors in decision-making (such as other people’s behavior, template principles, pre-designed baits, etc.), rather than the correct ones

      Use this for your advantage in sales

    23. The circles drawn in the center of the image above are identical. But depending on their environment, their perceived size changes

      Use this property in marketing:

  2. Oct 2019
    1. High-Quality Dofollow Backlinks Websites For 2020

      High-quality backlinks are the backlinks from a webpage which has a high PageRank. Some people make a mistake while trying to comment or spam as many websites, blogs which have high PageRank as they can.

  3. Aug 2019
    1. In some markets, a large insurancecompany is forced to pay more than twice the Medi-care fee in part to retain a popular health care system onits plan.

      Companies are having to pay a fee to keep their name popular. Either way that money is still having to be paid somehow.

  4. Jul 2019
  5. Jun 2019
    1. That said, I personally can’t imagine handing over all of my labor to a centralized platform where it’s chopped up and shuffled together with content from countless other sources, only to be exploited at the current whims of the platform owners’ volatile business models. I know a lot of creators are successful in that context, but I also see a lot of stuff that gets rendered essentially indistinguishable from everything else, lost in the blizzard of “content.”
  6. May 2019
  7. Mar 2019
    1. Social Media Marketing (SMM)

      We are leading Social Media Marketing Company in India, USA. Grow your traffic, brand awareness & engagement with reliable Social Media Marketing Services.

  8. Feb 2019
  9. Jan 2019
    1. People, branding your new website require extensive efforts and time for initiating the activities, which will help to build the solid base of your site.  There are so many tasks needed to complete the overall branding as we all know that first impression is your last impression.  Online branding is very important for service providers because as a marketing guy, I know that it would be like stress somewhere the majority of the people are not known about the product. 

      People, branding your new website require extensive efforts and time for initiating the activities, which will help to build the solid base of your site. There are so many tasks needed to complete the overall branding as we all know that first impression is your last impression. Online marketing is very important for service providers because as a marketing guy, I know that it would be like stress somewhere the majority of the people are not known about the product.

    1. Online media, despite being so different from traditional printed media, is still trying to maximize its potential audience, and in order to do that, going for quantity over quality.
    1. “You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.” And my heart rose up in revolt and shouted: F@CK THAT SH*T!
  10. Dec 2018
    1. 雖然許多公鏈開發項目方自稱為「第三代區塊鏈系統」,但本質上只是「更快的以太坊」,內部也沒有任何落地的應用出現,僅僅是個空轉的伺服器群,這背後的隱憂是,一旦以太坊完成 POS 實作,解決了 TPS 的交易處理性能問題,可滿足一定程度的商用場景,這些新公鏈的開發者與使用者將一哄而散,重新回到市占率最高的以太坊進行開發。

      <big>评:</big><br/><br/>应对此类预判的有效回应:为什么我们只能有一个以太坊?为什么不能同时存在多个「快速的类以太坊」?<br/><br/>看看国产手机厂商们基于 Android OS 定制的 UI 在大中华区的市场表现吧!自从 Google 退华后,相关的流言就未曾间断——比市面上这群竞品更强更好、哪怕是阉割版的 Google 将重返中国市场,扭转格局。但明眼人们心里清楚,这个全球最大市场已今非昔比,后来居上的模仿者们甚至成功改写了游戏规则。<br/><br/>总有东西能够超越人类的朴素共识,它可能是商品拜物教、地缘政治、意识形态、文化鸿沟中的任意一项。百舸争流,成王败寇。

  11. Nov 2018
    1. The Deck

      A powerful framework for breaking down acquisition, engagement and growth metrics. This will allow you to understand the feedback loops and reinforcing systems that can help predict a companies trajectory.

    1. The way we choose what to buy, like the way we choose how to vote, will never be logical. Trying to make it so has created an environment in which our basest impulses are relentlessly stimulated and amplified. The philosopher Gilles Deleuze once remarked, “It is not the slumber of reason that engenders monsters, but vigilant and insomniac rationality.” If ever there was a creation of insomniac rationality it is the 21st-century advertising business. Its monsters roam the planet.
    2. “Knowing that the seller has faith in their product is a hugely valuable piece of information,” he says. “In luxury goods, for instance, the ad says almost nothing; the cost of the ad almost everything.” Biologists regard the peacock’s tail as an expensive and so unfakeable signal of fitness – a sexual status symbol.
    3. “Flowers are ads. Peacocks’ tails are ads.” Rory Sutherland, vice-chairman of Ogilvy & Mather, and the ad industry’s most vigorous defender, is in full flow over lunch at his agency’s offices in Blackfriars. “One reason I’m not predicting the death of advertising any time soon is that you can see how important it is in nature. A flower is basically a weed with an advertising budget.”
  12. Oct 2018
    1. OTAs

      Online Travel Agencies

    2. ¿Por qué el usuario acaba reservando en una OTA en vez de en la página web de tu hotel?  En muchas ocasiones, el usuario termina su reserva en una OTA después de haber visitado la web del hotel. ¿Por qué? a) Porque le genera una mayor confianza b) El proceso de reserva es más sencillo c) Encuentra toda la información que necesita d) Cree que es el único canal que le asegura poder cancelar hasta 24 horas antes de la llegada e) Por encima de todos estos parámetros, cree que es más barato. Y lo peor de todo, a veces es cierto. Si el hotel no cuenta con el mejor precio de venta poco más se puede hacer en un entorno tan determinado por el precio. Pero en el caso de que hayamos logrado ese requisito básico, cualquier establecimiento puede imitar a las OTAs (sí, has leído bien, imitar) y lograr que tu cliente no salga huyendo.
  13. Aug 2018
    1. She reached behind her to her bookshelf, which held about a dozen blue bottles of something called Real Water, which is not stripped of “valuable electrons,” which supposedly creates free radicals something something from the body’s cells.

      I question her credibility to market claims like this. I suspect she has no staff scientist or people with the sort of background to make such claims. Even snake oil salesmen like Dr. Oz are pointedly putting us in hands way too make a buck.

  14. Jul 2018
    1. Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.
  15. Jun 2018
  16. May 2018
  17. marketingcollaboration.com marketingcollaboration.com
    1. Insight & Analysis into Modern Marketing Practices

      Project by Bryan Rhoads at Opal.

  18. Feb 2018
    1. A better marketing plan for your open source software project The history and evolution of marketing in open source demonstrates a need for new approaches.

      marketing for open source

  19. Nov 2017
  20. Jun 2017
  21. Mar 2017
    1. SMS Marketing Price has done being the best sort of showcasing, with another 98 percent begin rate and untouchable last outcome rates in like way. Moreover, information sprinkling these days, our union along fixes and did considers in smoking yields a general more first structure for figuring responses than thing affecting and makes your photograph taking as well. From short-code mass lighting up to two-way landline impacting, you have by us an influencing strap identified with modernized Term Marketing Price and an aggregate better than anything routine structure more. SMS Marketing Price

  22. Jan 2017
  23. Nov 2016
  24. fkaknnsd.websitesfortrello.com fkaknnsd.websitesfortrello.com
    1. Crawford and O’Brien, dental marketing tips goal is to help dental experts increase their profits through taking full advantage of conversions and also website traffic producing techniques; which is our specialized. We assist locate the very best means to tailor our cutting-edge online marketing methods-- which have actually been so effective because they enhance affordable, targeted website traffic-- to cause even more customers and more profits for your company. Each campaign is fractional and custom-made to your personal demands, dimension, and success. That's why our returns for clients are much above anything like postcards might return.

      Crawford and O’Brien 1963 E Loma Vista Dr Tempe, AZ 85282 Read More:- Crawfordandobrien.com

  25. Jul 2016
  26. Jun 2016
    1. agnotology - the study of willful acts to spread confusion and deceit, usually to sell a product or win favor. (Coined by Robert Proctor of Stanford University.)

      • tobacco companies
      • climate-change deniers
      • politicians

      Withholding evidence and outright lying are just the two most obvious tactics. They also take advantage of people's desire to be reasonable, by claiming there are two sides to a topic that doesn't actually have any reasonable opposition -- the "balanced debate" scam. And they influence people by conflating the main issue with others -- personal liberty, religious beliefs, capitalism vs socialism.

  27. May 2016
    1. The relatively small baby-bust group is poorly understood by everyone from scholars to marketers.

      Therein lies the rub.

  28. Apr 2016
  29. Feb 2016
    1. gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.

      Q: What is the definition of the "Gamification" that he's talking about?

      parents & teachers are a couple of examples of people who've been using strategies or tricks if you will that fall under "gamification" as I understand it to motivate children to learn or to do something in a more fun way

  30. Jan 2016
    1. Land defenders are dying but the news don’t talk about this. Most of media and politics are owned by companies so, we have to force them to serve the people instead. We can’t depend on these guys.

      We need to recognize different values and think that people value land entitlements, family and community, the elderly, connectivity. If we value these, we will want to hear these things reported all the time. Marketing will follow suit. Perhaps marketing will be the first to move...

  31. Nov 2015
    1. If this were true for modern society, it has multiplied in ourage of social media, in which control and value are indissolubly linked to the machine ensemblesthat comprise contemporary digital infrastructures.

      I have studied in my International Marketing course here how social media is a cultural institution in society and has an extremely powerful influence on societal structures regarding preferences, levels of acceptance of products/technology, and how consumers are influenced to use them.

  32. Oct 2015
    1. A ‘Financial Katrina’ is unfolding, which conveniently (for the developers) threatens to wipe out low-income neighbourhoods on potentially high-value land in many inner-city areas far more effectively and speedily than could be achieved through emi-nent domain.

      unplanned change that will allow the government to overcome initial resistance

  33. Sep 2015
    1. To the extent that you are able, try to answer the following questions about your buyers: Age? Professional background? Residence location? Gender? Are your buyers putting the work in their home or business?

      This good helpful info. Use for your next marketing evaluation.

  34. Jul 2015
    1. The keystone that makes all this possible is 'data', which is becoming an endgame for a few and an enigma for others. In simpler words, while ecommerce and tech enabled brands are leveraging data to make better decisions and pursue customers, conventional & brick-n-mortar business lack such granular information about their own customer. How can this situation be evened out?

      Learn from marketing domain!

  35. Jun 2015
    1. 8 Profound Marketing Lessons I Learned From Selling at a Food Market

      A great article of basics for any stall-holder, the lessons can easily be applied to non-food...