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  1. May 2024
    1. Navigate to Settings, then click Security. Click SMS Configuration. Enter the client ID, client secret and base URL and click Save. Learn more. Click Check SMS Connection to verify the connection.
    2. verify you were directed to the Oracle Cloud Classic console
    3. https://www.oracle.com/cloud/sign-in.html.
    4. CXMARKETINGAUTO_<AccountName>
    5. You must retrieve the following Oracle Identity parameters from Oracle Identity Cloud Service (IDCS):  Client ID Client secret Base URL This must be completed by your Oracle Cloud Account administrator or service administrator.
    6. Before you can use the SMS channel and begin sending SMS messages, you must configure the OAuth connection.
    7. Your SMS service must be activated in your Oracle Cloud Account. This is part of the provisioning process that happens when you purchase the SMS module. Your Oracle Cloud Account administrator should have already completed these task before you begin. Only gather the client ID, client secret, and base URL once you have been instructed to by your Oracle point of contact for the SMS module. An Oracle Cloud Account administrator or service administrator must complete this task.
    1. Tags for topics. You use tags to group notes under a topic. Tags for objects. You use tags to group notes around an object, real or conceptual.
    1. At this stage it is only natural to stress the importance of tags. You are using them frequently and they serve as important entrances into your archive.
    2. A sign of not dealing with structural layers are project folders, and folders in general. If you can’t cope with potentially infinite complexity you have to compensate. One way of compensation is lowering the demands on the system. If a system encapsulates single projects or topics, chances are that it can’t cope with complexity. This is okay if you want to just work on one project. But if you want to use a system as an aid to writing and as a thinking tool you should opt for a system that is powerful enough for a lifetime of thoughts. So, watch out for folders and projects. They are the means for dealing with encapsulating and limiting complexity. In addition, they hinder the most productive way of knowledge production: the interdisciplinary part.
    1. Data description and patterns. Interpretation of descriptions and patterns. Synthesis of patterns, descriptions and interpretation.
    2. The next layer of evidence is the interpretation of data patterns. The phenomenological layer meant you describe what you saw. Here, you interpret why you saw it.
    1. Despite even the most deliberate effort of speed-readers to quash subvocalizations, they are impossible to eliminate
    2. Most of them are based upon the concept of Rapid Serial Visual Presentation (RSVP)
    3. The typical educated adult reads somewhere between 250–400 WPM
    4. Bottom line: comprehension goes down as your reading speed goes up.
    5. As we encounter experiences in the world, we store information initially in Sensory Memory.
    6. Sensory memory input is overwhelming and fortunately, it has a very short half-life. You can only store less than a second of it at a time before it vanishes.
    7. Short-term memory is also fleeting, lasting somewhere on the order of 10 seconds up to 30 seconds.
    8. What I’ve just described is the Atkinson-Shiffrin memory model or Multi-Store Model of memory.
    9. The WMM redefines the short-term memory portion of the Multi-Store Model and breaks it into a series of components.
    10. cognitive flexibility (the ability to shift between different tasks and concepts)
    11. we use working memory in conjunction with other higher cognitive functions as tools.
    12. The central executive is a multi-faceted system that “oversees” control of working memory. It enables us to focus our attention on the current “thing” of interest while suppressing other irrelevant “things.”
    13. The sketchpad is where you mentally visualize a current experience or a visual memory.
    14. There is a visual cache that stores but does not process optical information.
    15. the inner scribe that rehearses and replays visual, spatial, and motion data
    16. phonological store of auditory memory traces that rapidly decays in about two seconds
    17. articulatory process that we utilize to prolong the life of auditory traces in the store.
    18. The articulatory process is used for “rehearsal”, consisting of an “internal dialog” between our “inner voice” and our “inner ear.”
    19. They each can handle only one task at a time and cannot multitask. But because they are separate systems located in anatomically distinct regions of the brain, they can function in parallel on their own tasks.
    20. The buffer has a limited capacity and serves as a mechanism for storing a coherent narrative that integrates the inputs from the phonological loop, visuospatial sketchpad, and perhaps other sources. It adds chronological timestamps of sorts to create an almost movie-like record.
    21. consolidation

      The process by which short term memory is moved to long term memory. The process is executed by the Hippocampus.

    22. the best kind of manipulation you can employ with your working memory is metacognition.
    23. Metacognition is often described as “thinking about your thinking.” But that is only part of the story. Metacognition is also about purposely self-regulating what you do to enhance your learning.
    1. Gmail specifies in their Email Sender Guidelines that senders should “aim to keep your spam rate below 0.10%.” Moreover, they say senders should “avoid a spam rate of 0.30% or higher, especially for any sustained period of time.” Yahoo says it will follow this same standard.
    1. Unlike other default asset permissions, SMS code permissions can only be setup for security groups, not individual users. SMS codes are not created by users and aren't an asset type you can manage with Asset Creation controls for the security group. You can only setup default SMS code permissions for the security group at a time. You cannot grant individual users default SMS code permissions. The permissions are for the security group.
    1. In Oracle Eloqua, contacts are created by email address and email addresses are expected to be unique. Therefore, a single phone number may be associated to multiple contacts if someone is in Oracle Eloqua under two separate emails but has only given one phone number. In this case, if that phone number is opted in, then phone opt in appears against both contacts.
    2. By default, all phone numbers for your contacts become opted-out from SMS when the SMS feature is turned on for your instance.
    3. By default, all your contacts become subscribed to SMS when the SMS feature is turned on for your instance.

      This is the same behavior as email except that being opted in is defaulted to Opt-Out.

    1. The SMS Message Designer provides an easy-to-use interface to build your message content and easily add features like field merges, hyperlinks, and keywords. An SMS keyword is a word or phrase that your subscribers can text to an SMS code to interact with your SMS campaign. A code and keyword combination cannot be activated simultaneously on multiple campaigns.
    1. Oracle Eloqua can only send SMS messages to valid contact Business Phone or Mobile Phone numbers. You are responsible for maintaining valid phone numbers in your contact database. Phone numbers must be in International or e.164 format. You can enable phone number validation to prevent invalid numbers from being saved in your database.
    1. This can't be changed later, so validate your choice carefully. Ensure that the delegated branded Short URL domain is unique. It can't be shared across more than one brand in the same instance or across more than one Oracle Eloqua instances.
    2. This branding is different from any branding you have otherwise set up in Eloqua.
    1. Invalid keyword responses do count towards sent message volume.
    2. For SMS messages, an invalid keyword response message can be sent to originating mobile numbers if the incoming message contains an invalid keyword or a keyword that is inactive or is not defined for the code.
    3. Each code can only have one invalid keyword response message.
    4. Setting up invalid keyword responses is not mandatory, but it's considered good practice.
    1. Some keywords are mandatory in some countries
    2. Custom and Help types do not perform any system action and can be used for pure marketing orchestration setup. Custom keyword allows you to interact with your customer base via SMS content, while the Help keyword offers an intuitive way for the customer to receive assistance or clarification.
    3. Oracle Eloqua supports the following types of keywords: Opt-Out: Automatically opts out a mobile number. Opt-In: Automatically opts in a mobile number. Help: Does not automatically perform any action. Custom: Does not automatically perform any action.
    4. An SMS keyword is a word or phrase that your subscribers can text to an SMS code to interact with your SMS campaign. They are used to define actions for mobile originated (MO) messages.