Advertising

Marketing consultancy - £250 per month to be incurred from February 2025 onwards

Using this total market opportunity, the modelling assumed a starting point of achieving a 2%share and then built an increasing market share through variable growth rates as awareness andpopularity of The Hub increases.

The idea is that customers can choose to immerse themselves in the hubbub ofthe retail space (part of building six) or choose a quieter corner

Help to grow shop

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Currently The Hub hopes to secure The Apricot Centre and The Almond Thief as anchor tenants.Other tenants are being sought for; butchery, plant shop,

Any waste from the shop is offered to the cafe, to be processed or to food in thecommunity, or to staff.

An aggregation centre and the development of a hub and spoke distributionnetwork, building on the work that is currently done by the Good Food Loop.

anchor tenants’

Marketing - All marketing initiatives will benefit the entire hub, including the anchor tenants.Talks, workshops, demonstrations, corporate away days, radio air time, articles in local andideally national press, book launches, product launches, food festivals and late nightopenings, etc

A set of metrics is in development.

Education will take many forms and we will be conscious to extend far beyond our echo chamber.

Our sales will depend on regular returnvisits, not occasional ones, so positive customer experience is our priority

We work continuously to build good relationships with our suppliers and bring them closer toour customers with in-store information and events.

We are transparent, and share an unusually high level of information with our customers,regarding our product range and our business in genera

To encourage more land to be farmed regeneratively, we need to build themarket for it.

Wardley maps help to plot key activities andresources contributing to a certain value chain, from the perspective of their visibility (appreci-ation from the end user) and state of evolution, from the Genesis (something gets invented forthe first time), to the gradual diffusion into the industry (from being custom built to becomingcompeting products, then services and ultimately commodities and ubiquitous utilities).

as well as new on-site service offerings in some cases

the decline in the fuel retail value pool is expected to be offset by gains in nonfuel retail, with the global forecourt value pool increasing from $22 billion in 2019 to $30 billion in 2030 (Exhibit 3)

That to be dead to oneself is to be alive to the work.Finally it all comes back to the problem of the self. Blake spoke of Satan the Selfhood. What the Amish are trying to do is lose themselves.

Physiological signal “box”Here is a short overview of data types, how they are relevant for neuroergonomics, previous obstacles and recent trends.EEG: measures brain activity of neocortex (most developed part of the brain, responsible for who we are as humans).Relevance: direct tracking of mental states, emotions, mental workload, focus, etc. Great temporal resolution — relevant for real-time applications.Bottlenecks: for a long time too bulky, expensive and stationary for these applicationsRecent trends: EEG devices becoming smaller, cheaper and completely mobile (e.g. the author co-designed one such system). There are readily available solutions on the market.

More generally, does coordination in space interact with synchronicity to produce a more effective team on which the players anticipate one another’s actions because they’re ‘in sync’?

No individual can arrive even at the threshold of his potentialities without a culture in which he participates. Conversely, no civilisation has in it any element which in the last analysis is not the contribution of an individual.

Your team is not a fine wine – it will not improve if left alone in the corner. It will go sour.

If you didn’t believe in marketing for years, you probably aren’t set up for the function to succeed in the first place

problems emerge: Customer-facing team members struggle to stick to a consistent message in the market; information isn’t flowing between customers and product teams; taking turns managing the company Twitter account isn’t working; and the founders have to manage the press alias.

At the same time, the internal demand for marketing grows: Engineering needs better market insights; product needs successful launches; sales needs more compelling materials; executives need external comms support; HR needs help with recruiting and retention; and customer success needs to scale and automate a lot of customer comms.

Designing a society that makes happy humans with healthy bodies and minds in resilient ecosystems does not involve “going back” to any ideal period of history, but it does require us recognizing that Indigenous knowledge and ecological stewardship are and will continue to be successful; that ecosystems have regulating functions that are better at preventing pandemics and responding to climate change than present human technology; and that the legacy of industrial agriculture, capitalism, and its exploitation of people and the planet should no longer be the standard that shapes our vision of progress.

We could use our technological advancements and industrial scale, guided by Indigenous knowledge, to reintroduce the bison herds onto the Prairies at the same time that we install wind turbines to power the cultivation of food that nourishes people with minimal land use or waste. We can rapidly reforest areas that were clear cut for industrial agriculture or pipelines, and revive animal populations in traditional food forests. We can use low-carbon infrastructure to cultivate mollusks that clean polluted waters,  feed people, and create habitat for other species all at the same time. We can create new social norms and cultural institutions that centre children, the elderly, and our interdependence with life on Earth. 

“We’re willing to wield science as a tool in our work because truly, our people were scientists,”

In reality, solutions to ecological and social problems that were historically or are presently used by non-European cultures are compatible with modern technology, often in consensus with cutting-edge scientific findings, and more necessary than ever. 

Government by slogan does not work.

“The materialistic consciousness of our culture … is the root cause of the global crisis; it is not our business ethics, our politics or even our personal lifestyles. These are symptoms of a deeper underlying problem. Our whole civilization is unsustainable. And the reason that it is unsustainable is that our value system, the consciousness with which we approach the world, is an unsustainable mode of consciousness.”— Peter Russell (Lazlo, Grof, & Russell, 1999, p.5)

Social media is well-understood to be contributing to identity politics, but I’d argue it’s contributing to something deeper: identity paralysis. This condition is one in which we have a forced awareness of how everything we say and do — even the seemingly inconsequential, like the shoes we wear, or the airline we fly — reflects on us.

The point of such writing is to influence the present by extrapolating current trends for advancement or detriment.

Schedule all of your meetings for the afternoon, after lunch.

To design a system means to orchestrate the interplay of its elements.

Shifting values: cooperation over competition, self-sufficiency, deep respect and advocacy for ‘other’

When we can take green from grass, blue from heaven, and red from blood, we have already an enchanter’s power — upon one plane; and the desire to wield that power in the world external to our minds awakes. It does not follow that we shall use that power well upon any plane. We may put a deadly green upon a man’s face and produce a horror; we may make the rare and terrible blue moon to shine; or we may cause woods to spring with silver leaves and rams to wear fleeces of gold, and put hot fire into the belly of the cold worm. But in such “fantasy,” as it is called, new form is made; Faerie begins; Man becomes a sub-creator.

the post-capitalist archetype is the universally educated human being. It is important to understand this because the universally educated human being today is everyone who has access to the Internet

One of the most prominent characteristics of the emerging system is the concept of “distributed intelligence” Its a decentralized system that follows no ideology. So, if we’re beginning to see the end of centralized ideologies, what will the system look like on the other side? Is it intelligent enough to save humanity?

Robinson’s work illustrates both the promise and peril of radical optimism.

A very popular Tumblr post by the visual artist Olivia Louise, published in 2014, served as a major spark to the solarpunk movement, because it made explicit that the goal was an aesthetically pleasing habitable future. Louise called for “a plausible near-future sci-fi genre, which I like to imagine as based on updated Art Nouveau, Victorian, and Edwardian aesthetics, combined with a green and renewable energy movement to create a world in which children grow up being taught about building electronic tech, as well as food gardening and other skills, and people have come back around to appreciating artisans and craftspeople, from stonemasons and smithies, to dress makers and jewelers, and everyone in between.”

y, the very worldview of Mo

visioning Real Utopias (Wright 2010)

study of the created world, reverence for its form, and direct inspiration from its existant beauty

Tolkien makes strong moral distinction between Magic and Enchantment

“(Fairy stories are) primarily concerned with possibility, but with desirability. If they awakened desire, satisfying it while often whetting it unbearably, they succeeded.”

The consistency of the inner world must be rigorous for the spell of enchantment to be successful

In the experience of ‘enchantment‘, the reader does not merely suspend disbelief but is drawn into an exploration of a created world.

Tolkien uses the term “Art” to describe “the operative link between Imagination and the final result, Sub‐creation”

“(enchantment) produces a Secondary World into which both designer and spectator can enter, to the satisfaction of their senses while they are inside; but in’ its purity it is artistic in desire and purpose”

Mass extinctions are no doubt catastrophic, but they are only tragic if nature is viewed as something perfect that we are destroying, rather than as a state of flux in which we are participating.

Nature, after all, includes us in its list of animals

Like the bereaved who must learn to speak of the dead in the past tense, if we are to move forward in our habitation of the planet, to face the future and not the past, to say “yes” to the anthropocene, we should change our language.

This melancholia, I would argue, is connected to the death of God, or the ability to conceive God in a certain way, and stems from that Romantic transference of the divine into nature.

When we talk about sustainability, then, what is it that we hope to sustain? We certainly do not sustain nature “in itself.” Rather, we sustain nature as we humans prefer it. More precisely, we preserve the resources needed for human consumption, whether that means energy consumption or aesthetic consumption. In one sense, we preserve nature for industry.

CPC is currently developing our first research project, on how to make a rapid transition to a post-carbon civilization

Such a volume would thus differ widely from the traditional and contemporary "literature of Utopias" in being regional instead of non-regional, indeed ir-regional and so realisable, instead of being unrealisable and unattainable altogether. The theme of such a volume would thus be to indicate the practicable alternatives, and to select and to define from these the lines of development of the legitimate Eu-topia possible in the given city, and characteristic of it; obviously, therefore, a very different thing from a vague Ou-topia, concretely realisable nowhere.

But these two volumes—"The City: Past and Present,"—are not enough. Is not a third volume imaginable and possible, that of the opening Civic Future?

Solarpunk could be such an organizing principle, and in doing so turn what could be a diaspora of strife into a network of peace and progress.

Perhaps they need not even be infrastructure in the traditional, utilitarian sense, but efforts to create lasting human works that can provide keystones of cultural continuity for centuries to come — works I believe capitalism has proven nearly incapable of building, or in some cases even maintaining.

These projects could themselves be the organizing principle around which unique solarpunk communities are organized.

As I argued in my discussion of cities, solarpunk should be careful not to idealize either the gothic high tech or the favela chic.

solarpunk should be careful not to idealize either the gothic high tech or the favela chic

Without some political intervention, the middle class may very well disappear, cleaving the world into two kinds of urban living: the gothic playgrounds of the rich, immaculate and decadent, and the vibrant, dangerous, untamed favelas of everyone else

A similar fate awaits us if we try to build a solarpunk community from scratch, and fill in the people later, instead of starting from what real people actually want and need

a literary genre that has rabid fans but has yet to produce any literature.

While it is useful to imagine comprehensively optimistic futures and fantasies, solar-punk can’t be the same as solar-utopia.

Solarpunk can see the spots where trees have broken through the asphalt for what they are: great places to grow trees.

Only if we heal the entirely mind-made separation of nature and culture, only if we truly understand our interbeing with all of life, can we reconcile humanity with the rest of nature

The false separation between nature and culture is the root cause of many of the converging crises we are facing

Towards Regenerative Society: Plan for Rapid Transition

‘8 Forms of Capital’

We are also beginning to apply our understanding of nutrient, energy and material cycles in mature ecosystems to the redesign of cities

Applying permaculture principles, ethics and attitudes to the redesign of the human presence on Earth offers effective strategies for the transition towards diverse regenerative cultures every-where

I see the task of contemporary Commons development as the cultivation and engineering of an alternative, parallel, infrastructure building on these overlooked resources

I’ve come to regard the emergent Post-Industrial culture as a kind of insurgent civilization emerging amidst the declining Industrial Age, filling the gaps in its progressively crumbling edifice with new systems and structures of its own, recycling and repurposing its detritus.

Greathouse reckons Solarpunk could one day leap from the confines of Tumblr blogs and Google brainstorms to become a rebel yell to action

Each little step, he says, represents a Solarpunk signpost for a brighter tomorrow. “It gives context to shutting off your lights or conserving water instead of it just being a nebulous good thing to do.”

Solarpunk sailboat

guerrilla tech is a solarpunk staple

One way to do that––to make risk more approachable––is to run small tests. To build something that isn’t necessarily grand, but rather light, lean, and quick—experiments that we can send off nimbly through the gates and learn from, regardless of what returns. A Trojan Mouse instead of a Trojan Horse.

Unless we’re willing to experiment, we can’t expect big breakthroughs. 

now he was enthralled with the notion developed by Chris Langton and Kauffman that organisms live at the edge of chaos where, in the words of his colleague Mae-wan Ho, there is ‘maximum freedom to the individual with maximum coherence to the whole.’

Healing and including marginalized people—like the physically and mentally disabled, the poor and homeless, people of color and immigrants, abuse victims, the chronically ill, LGBTQA people, all of the most vulnerable members of society.

ingenuity, generativity, independence, and community

Our future must involve repurposing and creating new things from what we already have

Arizona State University’s Center for Science and the Imagination

Post-Industrial futurism

Stories of little creatures that had created secret, hidden, civilizations within the overlooked and forgotten interstitial spaces of our built habitat, repurposing the detritus of our own civilization.

I am adamant that the solarpunk movement should NOT be separate from the genre. Literature is so important to activism, so having the genre reflect the movement, and the movement reflect the genre, are going to strengthen both.

IV. If We Fail

I for one argue for a comprehensive set of reforms that were inspired by the discussions held around the world during Occupy: a global debt jubilee to free both countries and individuals from debts that impoverish and enslave them; a tax on extreme wealth to control inequality and rein in the power of oligarchs; a guaranteed basic income to provide for the poor, the infirm and those more useful as caregivers, artists and thinkers than employees of businesses; a dramatic reduction in the workweek to slow down unsustainable levels of economic expansion and to eliminate the countless “bullshit jobs” that serve no function but to bore those who hold them; the regulation or even abolition of usury (once considered as great a sin as slavery), so that investments in sustainable infrastructure that will pay off in cathedral time are not hampered by interest payments that will eventually exceed principal.

You’ve heard of the hacker slogan “move fast and break things”? Solarpunk should move quietly and plant things.

anarchist theory

In the same way I think solarpunk should work to reinvent civilization from within.

If we do this right, Solarpunk could be the philosophy of those who fill in the gaps, the aesthetic of the assemblies that coalesce where government fails to show up.

Solarpunk is partly about building infrastructure that can be sustainable into the long term — and that can sustain many generations.