9 Matching Annotations
  1. May 2021
    1. So the truth is that the influencer economy is just a garish accentuation of the economy writ large. As our culture continues to conflate the private and public realms—as the pandemic has transformed our homes into offices and our bedrooms into backdrops, as public institutions increasingly fall prey to the mandates of the market—we’ve become cheerfully indentured to the idea that our worth as individuals isn’t our personal integrity or sense of virtue, but our ability to advertise our relevance on the platforms of multinational tech corporations.
    2. In a way, the essential premise of the collab-house business model is not far from that of pornographic entertainment. (Where else do talent and crew and cadres of management congregate in furnished mansions to produce intimate content?) Interestingly, but maybe not surprisingly, many TikTok influencers, including some here at the Clubhouse, have made the crossover from social media to pornography, using apps such as OnlyFans to post nude pics for their legions of subscribers.
    3. Think of the most common forms of influencer content: There are makeup tutorials and exercise regimens and tips for heterodox diets. There are bathroom selfies and self-portraits in bed and endless I just woke up confessions.
    1. Yet apart from a few megastar “influencers”, most creators receive no reward beyond the thrill of notching up “likes”.

      But what are these people really making? Besides one or two of the highest paid, what is a fair-to-middling influencer really making?

  2. Dec 2020
    1. I also think journalism and music both feed into the major lie of the internet that just because it is possible to reach people all over that means it is likely that will happen for you.

      the lie underlying almost all ideas of being an "influencer"....

  3. Oct 2020
    1. Aaron, to change the famous quote, "It's not the number of characters (140 or 280), but the content of your character that define you." I far prefer reading your links, analysis, and even thought leadership here to people I've never met on twitter with thousands of followers.

  4. Jul 2020
    1. Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars. Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.
  5. Jul 2019
    1. STEALING large bunches of lavender from a farmer’s field is not “cute”, it’s not a “memento”, it’s not “helping to put the place on the map” – it’s THEFT, following a spell of TRESPASS onto that owner’s land.

      An interesting look at "influencer morality".

  6. Apr 2019
    1. While you can outsource Bitcoin mining to a computer, people still mine for social capital on social networks largely through their own blood, sweat, and tears.

      The other portion of the problem is then turning this social capital into actual money. This gives way to the rise of influencers.