8 Matching Annotations
  1. Jun 2019
    1. It has been our nonprofit technology company was started in 2011 the goal, the problem we're trying to solve is is essentially to bring collaboration to the web at scale

      Hey, the point you should have made here.....

  2. Dec 2018
    1. Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself. Find out how they last used a pen (gather info) Emphasize the importance of the activity they last used a pen (respond to info) Sell something bigger than a pen, like a state of mind (deliver info) Ask for the buy (closing)
  3. Aug 2018
    1. She reached behind her to her bookshelf, which held about a dozen blue bottles of something called Real Water, which is not stripped of “valuable electrons,” which supposedly creates free radicals something something from the body’s cells.

      I question her credibility to market claims like this. I suspect she has no staff scientist or people with the sort of background to make such claims. Even snake oil salesmen like Dr. Oz are pointedly putting us in hands way too make a buck.

  4. Jun 2017
  5. Mar 2017
    1. The therapist-client relationship, I'd suggest, even at its prickliest, is simply not going to produce the stress and pain that can occur when contending narratives meet.

      I'm reading this article very much from the perspective of a former B2B telemarketer, which is the extreme opposite end of the therapist-client relationship. 1) People (especially gatekeepers) hate telemarketers, and 2) people hate spending money, especially when someone else is trying to get them to do it. So much of our strategy was about sidestepping, trying to reframe the situation so it's now outside of their steadfast narratives and making it seem like we're building understanding and mutually helping each other out. Though it's pure deception--my product was terrible and those jackasses with the pocketbook could burn for all I cared.

      I almost want to call up my asshole former boss, a former stockbroker from New Jersey who was all about the hard sell, and chat him up about this.

  6. Jan 2016
    1. Ami Bloomer's new company Clozer provides on-demand sales representatives globally.

      Ami herself currently calls it "the Uber of sales". But that must be a very loose comparison. Anyone who can drive a car could work for Uber, but salesmanship is a talent.

  7. Jun 2015
    1. 8 Profound Marketing Lessons I Learned From Selling at a Food Market

      A great article of basics for any stall-holder, the lessons can easily be applied to non-food...